营销英语学习笔记

Financia.succes.ofte.depend,o.marketin.ability.Finance,operat ions,accounting,an.othe.busines.function,wil.no.reall.matte,i・ther.i.no.sufficien.deman.fo.product,an.service,s.th.compan.ca.mak..profit.Man.companie.hav.no.create..Chie.Marketin.Offi cer.o.CMO.Marketin.i.tricky,however,an.i.ha.bee.th.Achilles,hee.o.man.former

1.prosperou.companies.Large,wel.kno.businesse.sue.a.Levi s.Genera.Motors.Koda.hav.confronte.newl.empowere.customer,an.ne.competitors.an.hav.ha.t.rethin.thei.busines.models.Eve.marke.leader,sue.a.Microsoft.Wal-mart.Intel,an.Nik.recogniz.tha.the.canno.affor.t・relax.Jac.Welch.GE.brillian.forme.CEO.repeatedl.warne.hi.comp any.uChang,o.die.”市场是复杂的，棘手的然而，致命弱点Confronted面对Bu.makin.th.righ.decision,i.no.alway.easy.Marketin.manager,mus.mak.majo.decision,sue.a.wha.feature,t.desig.int..ne.produc.product.wha.price,t.offe.customer,price.wher.t.sei.product,place/distribution.an.ho.muc.t.spen.o.advertisin.o.sale,promotion.The.mus.als.mak.mor.detaile.decision,sue.a.th.exac.wordin.o.colou,fo.ne.packaging.Th.companie.a.greates.ris.ar.thos.tha.fai.t.carefull,monito.thei.customer,an.competitor,an.t.continuous!,improv.thei.valu.offerings.但是作出正确的选择经常不只是简简单单的.市场总理必须作出像怎样在产品中放入自己的特征，对消费者以什么样的价位，在哪里卖给顾客和在广告和售卖上花费多少的那样的重要的决定

1.design intoa newproduct product,

2.what pricesto offercustomers price,

3.where tosell productsplace/distribution,

4.an.ho.muc.t.spen.o.advertisin.o.sale,promotion.word-of-mouth口口相传value offeringsWesee marketingmanagement asthe artand scienceof choosingtarget marketsandgetting,keeping,and growingcustomers throughcreating,delivering,andcommunicating superiorcustomer value.target marketsgetting,keeping,and growingcustomers得到，保持,增长客户量,:〃ehwaiyu/bbs/viewthread phptid=12652extra=・第二课Needs,wants anddemandsTh.markete.mus.tr.t.understan.th.targe,market,.needs,wants,an.demands.Need.ar.th.basi.huma.requirements.Peopl.nee.food.air.water,clothing.an.shelte.t.survive.Peopl.als.hav.stron.need.fo.recreation,education,an.entertainment.Thes.need,becom.want.whe.the.ar.directe・t.specifi.object,tha.migh.satisf.th.need.Demand,ar.want.fo.specifi.product,backe.b.a.abilit.t.pa..man.peopl.wan..Mercedes,onl..fe.ar.willin.an.abl.t.bu.one.need需要want欲望demand需求就是说营销者推销的是人们觉得Mercedes能满足他们对社会需求的idea,但是他们并没有创造这种需要？These distinctionsshed lighton thefrequent criticismthat umarketerscreateneeds“or“marketers getpeople tobuy thingsthey dont want.”Marketer,d.no.creat.needs,need,preexis.marketers.Marketers,alon.wit.othe.societa.factors,influenc.wants.Marketer,migh.promot.th.ide.tha..Mercede.woul.satisf..person.nee・fo.socia.status.The.d.not.however,creat.th.nee.fo.socia.status.need,preexis.marketers.需要优先于营销者存在along•一起Mercedes:[ma:sidi:z]Today,topic:fundamenta.market in.concept.基础营销概念Fundamenta.基础的课文Needs,want,an.demandsTh.markete.mus.tr tunderstan.th.targe,market’.needs,wants,・・an.de mauds.Need.ar.th.basi.huma.requirements.Peopl.nee,food,air,water,clothing,an.shelte.t survive.Peopl.als havstron.・・・need,fo.recreati on.education,an.entertainment.Thes.need,becom.want,whe.the,ar.dir ecte.t specifi.object,tha.migh.satisf・th need.Keywords:・・

1.targe,marke.目标市场

2.basi,基本的,基础的类似.fundamental

3.food,air,water,clothing,an.shelter.衣食住行shelter:避难所，庇护所

4.surviv.幸存

5.recreatio.[,rekri ei相n]n.娱乐;消遣;休养当“娱乐，消遣”讲时，类似.entertainment

6.objec.表示一种客观的物体objectio.n异议，・反对；拒绝的理由例句:Pleas,presen.you,objectio.t.th plan.・.请说明你拒绝这个计划的理由

7.satisf.th.nee.满足需这里的satisfy可以用“meet”来代替・课文Demand,ar.want.fo specifi.product,backe.b aabilit.t.pa・・・・・man,peop1wan.Mercedes.onl fe.ar willin.an abl t buone.・・・・・・・・・需求是对于能被他们购买力支持的具体产品的需求许多人都想要一辆梅赛德斯，但是只有一小部分人愿意并且有能力买一辆Companie.mus.measur.no.onl.ho.man,peopl.wan theiproduc.bu,・・als ho,man.woul,actuall.b willin.an.abltbu.it.・・・・公司不但要评估出有多少人需要他们的产品并且要知道到底有多少人愿意并能够买他们的产品Keywords:

1.a.abilit.t.pa.购买力。