天猫各类目技术服务费年费一览表

天猫年度各类目技术服务费年费一览表2023《天猫年度各类目技术服务费年费一览表》2023备注）涉及跨类目问题费用缴纳及返还，所有参照相对高的类目的标准，即入驻时缴1纳年费的金额参照商户选择经营的类目中相应年费金额的最高档；结算时参照有效月份内销售额占比最大类相应的返还标准；R）由于类目划分较细，二级类目、三级类目仅列出与一级类目扣点或固定年费不2同的类目，各一级类目下完整的二级类目、三级类目列表以商品发布页面为准技术服务返50%年费技术服天猫经技术服务二级类技术服务三级类返100%年费相应费年费相应年销一级类目务费费营大类费费率目费费率目年销售额（元）（元）售额（元）率服饰配件/皮带5%30,000180,000600,000/帽子/围巾女装/女士精品5%60,000360,0001,200,000服饰男装5%60,000360,0001,200,000女士内衣/男士5%60,000180,000600,000内衣/家居服箱包皮具/热销5%60,000180,000600,000鞋类箱女包/男包包女鞋5%60,000180,000600,000流行男鞋5%60,000180,000600,000技术服务返50%年费技术服天猫经技术服务二级类技术服务三级类返100%年费相应费年费相应年销一级类目务费费营大类费费率目费费率目年销售额（元）（元）售额（元）率运动鞋new5%60,000360,0001,200,000运动服/休闲服5%60,000360,0001,200,000装电动车/运动户电动车外2%60,000180,000600,000运动/瑜伽/健配件5%身/球迷用品山地/公2%60,000180,000600,000路/便携自行车其他二5%60,000180,000600,000级类目户外/登山/野5%60,000180,000600,000营/旅行用品运动包/户外包5%60,000180,000600,000/配件技术服务返50%年费技术服天猫经二级类技术服务三级类返100%年费相应技术服务费年费相应年销一级类目务费费营大类目费费率目年销售额（元）费费率（元）售额（元）率ZIPPO/瑞士军5%60,000180,000600,000刀/眼镜手表5%60,000180,000600,000饰品/流行首饰5%60,000180,000600,000珠宝配/时尚饰品新饰黄金/K

0.50%60,000180,000600,000黄金珠宝/钻石/翡5%柏金/PT2%60,000180,000600,000翠/黄金其他二5%60,000180,000600,000级类目化妆品彩妆/香水/美4%30,000360,0001,200,000（含美发/工具容工美发护发/假发4%30,000360,0001,200,000美容护肤/美体具）4%30,000360,0001,200,000/精油技术服务返50%年费技术服天猫经技术服务二级类技术服务三级类返100%年费相应费年费相应年销一级类目务费费营大类费费率目费费率目年销售额（元）（元）售额（元）率基础建材2%30,000180,000360,000家居饰品5%60,000180,000600,000五金/工具5%30,000180,000360,000家装家电线2%30,000180,000600,000具家纺电子/电工5%其他二5%30,000180,000600,000级类目特色手工艺5%60,000180,000600,000浴霸2%30,000180,000600,000油漆2%30,000180,000600,000涂料（乳家装主材5%2%30,000180,000600,000胶漆）其他二5%30,000180,000600,000级类目商业/办公家具5%60,000180,000600,000住宅家具5%60,000180,000600,000床上用品/布艺5%60,000180,000600,000软饰鲜花速递/花卉5%60,000180,000600,000仿真/绿植园艺技术服务返50%年费技术服天猫经技术服务二级类技术服务三级类返100%年费相应费年费相应年销一级类目务费费营大类费费率目费费率目年销售额（元）（元）售额（元）率书籍/杂志/报2%30,000180,000600,000图『音纸像音乐/影视/明2%30,000180,000600,000星/音像乐器/吉他/钢乐器2%30,000180,000600,000琴/配件餐饮美食

0.50%30,000180,000600,000休闲娱乐

0.50%30,000180,000600,000电影/表演/体

0.50%30,000180,000600,000育赛事本地化生活服

0.50%30,000180,000600,000务服务大教育培训

0.50%30,000180,000600,000类摄影/摄像服务

0.50%30,000180,000600,000购物提货券/蛋

0.50%30,000180,000600,000糕面包超市卡/商场购

0.50%30,000180,000600,000物卡个性定制/设计2%30,000180,000600,000服务/DIY网店/网络服务2%30,000180,000600,000/软件装修设计/施工2%30,000180,000360,000/监理技术服务返50%年费技术服天猫经技术服务二级类技术服务三级类返100%年费相应费年费相应年销一级类目务费费营大类费费率目费费率目年销售额（元）（元）售额（元）率汽车美容/保养2%30,000180,000600,000/维修汽车零2%30,000180,000600,000配件汽车影音/车用2%30,000180,000600,000电子/电汽车/用品/配器3%件/改装汽车导GPS2%30,000180,000600,000航仪及配件汽乍及实体服2%30,000180,000600,000配件务加油卡

0.50%30,000180,000600,000其他二3%30,000180,000600,000级类目摩托车/配件/2%30,000180,000600,000骑士装备旗舰店70万专卖店6新车/二手车0%不返还不返还万专营店30万技术服务返50%年费技术服天猫经技术服务二级类技术服务三级类返100%年费相应费年费相应年销一级类目务费费营大类费费率目费费率目年销售额（元）（元）售额（元）率电了票电子凭证

0.50%30,000180,000600,000务凭证居家日用/婚庆5%60,000180,000360,000/创意礼品收纳整理/家庭5%60,000180,000360,000清洁/卫浴用品洗护清洁剂/卫

2.50%60,000180,000360,000生巾/纸/香薰居家R厨房/餐饮用品5%60,000180,000360,000用犬主粮

2.50%30,000180,000360,000狗零食

2.50%30,000180,000360,000宠物/宠物食品猫主粮

2.50%30,000180,000360,0005%及用品猫零食

2.50%30,000180,000360,000其他二5%30,000180,000360,000级类目技术服务返50%年费技术服天猫经技术服务二级类技术服务三级类返100%年费相应费年费相应年销一级类目务费费营大类费费率目费费率目年销售额（元）（元）售额（元）率奶粉/辅食/营2%30,000180,000600,000养品童装/童鞋/亲5%60,000180,000600,000子装孕产妇2%60,000180,000600,000营养品孕产妇母婴护肤/洗2%60,000180,000600,000孕妇装/孕产妇护/祛纹5%用品/营养妈妈产2%60,000180,000600,000前产后用品孕产妇2%60,000180,000600,000奶粉其他二5%60,000180,000600,000级类目点读学2%60,000180,000600,000习早教/音早教书5%2%60,000180,000600,000乐/智能籍玩具其他三5%60,000180,000600,000玩具/模型/动5%级类目漫/早教/益智学习/绘2%60,000180,000600,000画文具儿童包/5%60,000180,000600,000背包/箱包汽车安背带/学全座椅3%30,000180,000600,000/安全步带/出5%背带行用品其他三5%30,000180,000600,000级类目尿片/洗护/喂童床/嘤2%哺/推车床5%30,000180,000600,000儿床/摇篮/餐椅婴儿手5%30,000180,000600,000推车/学步车其他二2%30,000180,000600,000级类目技术服务返50%年费技术服天猫经技术服务二级类技术服务三级类返100%年费相应费年费相应年销一级类目务费费营大类费费率目费费率目年销售额（元）（元）售额（元）率零食/坚果/特2%30,000180,000600,000产食品酒类2%30,000180,000600,000茶/咖啡/冲饮2%30,000180,000600,000米/面粉1%30,000180,000600,000/杂粮粮油米面/南北食用油/2%1%30,000180,000600,000干货/调味品调味油其他二2%30,000180,000600,000级类目水产肉类/新鲜2%30,000180,000600,000蔬果/熟食传统滋补营养3%30,000180,000600,000品保健品/膳食营3%30,000180,000600,000保健品养补充剂及医药OTC药品/医疗3%30,000180,000600,000器械〃隐形眼镜/计生用品医疗服务3%30,000180,000600,000技术服务返50%年费技术服天猫经技术服务二级类技术服务三级类返100%年费相应费年费相应年销一级类目务费费营大类费费率目费费率目年销售额（元）（元）售额（元）率网络设备/网络2%30,000360,0001,200,000相关台式机/一体机2%30,000360,0001,200,000/服务器数码相机/单反2%30,000360,0001,200,000相机/摄像机MP3/MP4/iPod/2%30,000360,0001,200,000AVc水日毛3c数码手机2%30,000360,0001,200,000电脑硬件/显示2%30,000360,0001,200,000器/电脑周边笔记本电脑2%30,000360,0001,200,0003C数码配件市2%30,000360,0001,200,000场闪存卡/U盘/存2%30,000360,0001,200,000储/移动硬盘电玩/配件/游2%30,000360,0001,200,000戏/攻略平板电脑/MID2%30,000360,0001,200,000办公设备/耗材2%30,000360,0001,200,000/相关服务电子词典/电纸2%30,000360,0001,200,000书/文化用品包装2%30,000180,000600,000技术服务返50%年费技术服天猫经技术服务二级类技术服务三级类返100%年费相应费年费相应年销一级类目务费费营大类费费率目费费率目年销售额（元）（元）售额（元）率影音电器2%30,000360,0001,200,000厨房电器2%30,000360,0001,200,000生活电器2%30,000360,0001,200,000家用电大家电2%30,000360,0001,200,000器剃须刀2%30,000360,0001,200,000个人护理/保健5%其他二/按摩器材5%30,000360,0001,200,000级类目网游及网络游戏点卡10,000360,0001,200,

0000.50%腾讯QQ专区10,000360,0001,200,000QQ移动/联通/电

0.50%10,000360,0001,200,000信充值中心手机号3%10,000180,000600,000码3G无线话费通1%10,000180,000600,000上网资信手机号码/套餐费卡

0.50%新入网/增值业务手机号3%10,000180,000600,000套餐其他二

0.50%10,000180,000600,000级类目天猫经技术服务二级类技术服务三级类技术服技术服务返50%年费返100%年费相应一级类目营大类费费率目费费率目务费费费年费相应年销年销售额（元）率（元）售额（元）396且每间酒店客15,180,000360,000000特价酒店/特色栈夜最高2%20元客栈/公寓旅馆酒店客2%15,000180,000360,000旅游栈套餐景点门票/实景2%15,000180,000360,000表演/主题乐园度假线路/签证2%15,000180,000360,000送关/旅游服务。