还剩3页未读，继续阅读
文本内容:
Unit1The mass media教学设计Extended readingProject科目英语课题Extended readingProject课时课时1教学目标与核心素养知识目标了解杂志文章的主旨大意和每段段意，获取广告的定义、广告与大众传媒的关系、广告的功能、广告的工作理、广告的现状和未来发展趋势等细节信息能力目标学习与广告相关的语言，尝试为某件产品设计广告词情感目标讨论新闻报道具备的要素，了解其“真实、准确、具体、精炼、易懂、形象”等特点教学重难点教学重点了解杂志文章的主旨大意和细节信息；学习撰写新闻报道，描述某一事件，力求准确、真实教学难点了解广告的劝说力量及吸引顾客所采用的技巧课前准备多媒体，黑板，粉笔教学过程
一、Pre-reading
1.Greeting
2.Leading-in教师活动提出问题，让学生讨论他们每天如何获取新闻How doyou getnews everydayI mainlywatch thenews onTV duringdinner everyday.I do not havemuch timeforreading newsonline orin newspapers.I readnewspapers inthe schoolnewspaper galleryduring thebreaks betweenclasses.I readnews storieson mymobile phone.There arealways alot ofnews stories,so Ioftenreadjust theheadlines,except theones thatIm particularlyinterested in.
二、While-reading教师活动让学生看文章标题，进行预测What willbe talkedabout inthe article教师活动让学生阅读文章，获取段落大意Para.1:In short,it refersto the activity of promoting a product or service.Para.2:The historyof advertisinghas alwaysbeen closely linked with that of the massmedia.Para.3:Because themass mediareaches somany people,it isa perfectvehicle foradvertisers.Para.4:A commontechnique to make animpact isto createa memorableslogan.Para.5:Another techniqueadvertisers oftenemploy isto link their company or product to a“brand ambassador”—a famousactor,a sportsstar,or evena fictionalcharacter.Para.6:Of course,some advertisementsare notso obvious:product placementis typicallyusedin filmswith hugebox-office successand TVshows withhigh ratings.Para.7:In thefuture,advertising willbe evenmore aboutunderstanding individualcustomersand sending them advertisements that aretailored tospecific needs.教师活动让学生仔细阅读文章，判断正误l.The historyof advertisinghas hardlybeen linkedwiththatof themass media.
2.As advertisementshave grown in number and type,so havemedia channels.
3.A hugenumber ofpeople willknow aboutthe product or serviceit isadvertising ifanadvertisement appearson apopular websiteor onTV atpeak times.
4.Slogans usecomplicated andimpressive languageto makeus rememberthe product orservice beingadvertised.
5.Advertisers oftenlink theircompany orproduct toa brandambassadorn.
6.It iscommon forsports videogame seriesto featuredifferent in-game equipmentwithreal brandnames.答案:FFTFTT教师活动指导学生分析文中句子所含语法Anaylze thesentences
1.As mediachannels havegrowninnumberandtype sohave advertisements.随着媒体渠道数量的增加和类型的丰富，广告也在不断发展1“so+be动词/助动词/情态动词十主语”表示前面所述的肯定情况也适用于后者，意为“……也一样”I likehelping others,so doesLi Hua.我乐于助人，李华也是如此⑵“neither/nor+be动词/助动词/情态动词+主语”表示上文所述的否定情况也适用于后者，意为“……也不……”I haventbeen toNew Yorkbefore andneither hasJane.我以前没有去过纽约，简也没去过3“so+主语+be动词/助动词/情态动词”表示同意上文所述内容，意为“确实如此，的确如此”------Li Huawill speakat themeeting tomorrow李华明天将在会上发言——So hewill.确实如此
2.The morewe likethe brandambassador,the morewe willbe attractedto buythe product.我们越喜欢这位品牌大使，就越会受其吸引而去购买相关产品比较级+主语+谓语，比较级+主语+谓语广“the+the+
1.the+比较级+主语+谓语,the+比较级+主语+谓语表示“越……，就越……”前一部分为表示条件的状语从句，后一部分为主句The more,the better.越多越好
2.比较级+and+比较级表示“越来越……”Tennis isgetting moreand morepopular inShanghai.网球在上海越来越受欢迎学生活动完成表格Advertising refers
1.theactivityofpromotinga productorservice.It triesto persuadepeople
2.buy aproductorservice.The historyof advertisinghas beencloselylinkedwith
3.ofthemass media.Companies oftenlaunch
4.massmediaadvertising campaignto promoteaproductorservice.Slogans
5.use simplebut
6.impress languagetomakeus rememberthe productorservice
7.are beingadvertised.Advertisers oftenlinktheircompanyorproducttoa brandambassador.Product placementis
8.typical usedin filmsand TVshows.In thefuture,advertising willbe evenmore aboutunderstanding individual
9.customer andsendingthemadvertisementsthat
10.tailor tospecific needs.答案l.to
2.to buy
3.that
4.a
5.use
6.impressive
7.which/that
8.typically
9.customers lO.aretailored
三、After-reading教师活动提出问题，让学生思考回答What isyour favouriteadvertisementWhat techniquesdoes ituse topromote theproductorserviceWhat isyour attitudetowards advertisingtailored toindividual customers9needs教师活动带学生学习如下tips,自己写一篇新闻Including quotesin a news reportUsingquotes addsauthority andaccuracy toanewsreport.When usinga quote,always introducewho youare quoting.In directspeech,use theexact wordsthat theysaid.In reportedspeech,remain faithfulto whatwas saidthough youdonotneed to use theexactwording,and remembertousereporting verbslike say,tell orask.学生活动写一篇新闻报道，并展示
四、Homework复习本节内容，完成同步练习免费增值服务介绍务学科网••学科网3组卷网致力于提供K12教育资源方服务是学科网旗下智能题库，拥有小初高全学科超千万精品试题，提供智能组卷、网校通合作校还提供学科网高端社群出品•拍照选题、作业、考试测评等服务的《老师请开讲》私享直播课等增值服务扫码关注学科网每日领取免费资源回复〃ppt〃免费领180套PPT模板扫码关注组卷网回复〃天天领券〃来抢免费下载券解锁更多功能。
个人认证
优秀文档
获得点赞 0
