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How to write a reportL StructureA reportusually consistsof the following parts
1.Title
2.Introduction
3.Findings
4.Conclusion
5.Recommendation大家最好用齐头式写报告,每部分之间空一行IL Expressions报告介绍
1.Introduction-The reportaims toexplain...-The reportserves todescribe...-The reportaim atanalyzing...-The reportsets outto comparing...-The purpose/target/objective/aim of this report is toclarify...调查发现
2.Findings-From thebar chart,we cansee that...-As thediagram indicates/shows...-According to the graph,it isapparent/obvious that-It wasfound that...-Alternatively...-As to/with regardto...-That meansthat...-It wasfound that...结论
3.Conclusion-In conclusion-To sumup-It wasconcluded/decided/agreed/felt that....建议
4.Recommendation-I wouldpropose/suggest/recommend that...-It isproposed/suggested/recommended that...-The findingsclearly showthat weshould...
5.Adding ideas-Furthermore,-Moreover,-In additionto,...
6.Contrasting ideas-However-Although...-Despite/In spiteof...-...while/whereas....
7.Making comparisons-Both/Neither...-Like/Unlike...
8.Linking causeand effect-because of-As aresult of...-Due to..-Owing to...-This means..-...leads to/result in...IIL Possibleanswer tothe reportwriting p43Report onvisits towebsite andproposed marketing strategyThe aim of this reportis to commenton the number ofpeople visitingthe companywebsite inthelast three months andpropose amarketingstrategyfor the next threemonths.FindingsOver thelast threemonths,the number of visitorshas increasedby
650.There aretwo reasonsforthe increase.First ofall,we launcheda newsletterfor subscribers.Secondly inMay,we ranacompetition whichwas verypopular.With regardto costs,banners havecosts3,200euros amonth veryfew peopleseem tovisit thewebsiteas aresult ofthese.On theother hand,the newsletterdoesnt costanything otherthan mytime buthas helpedtoincrease thenumberof visitors.RecommendationsIn orderto increase thenumberofvisitors,I wouldrecommend thatwe continuewith thenewsletterand runmore competitionand quizzes.I alsopropose thatwe stopusingbanners andputmore resourcesinto settingup linkswith othersites to increasethetraffic.VL SamplesSample1Report onsuitability ofLudova TechnologiesSlovensko LTSIntroductionTheaimofthisreportistoassess whetherthe Slovakiancompany LudovaTechnologieswould beasuitable supplierof electricalgoods fbrus.FindingsA recentvisit tothe companyshowed thatits facilitiesare quiteold,which resultsin aratherlimited productioncapacity.Despite this,LTS producesan extensiverange ofhigh-qualityelectrical productsincluding radios,CDp players,cassette andvideo recorders.However,the out-of-date machinerymeans lengthdelivery timesofup tothreemonths.Thissituation maychange whenthe plannedmodernisation takesplace nextyear.Conclusion:At presentLTS wouldnot besuitable forlarge ordersrequiring quickdelivery.RecommendationsIt isrecommended thatwe remainin contactwith LTSand reconsidera supplycontract oncethefactory modernisationiscompleted.Sample2Proposal onGlobelink and FTD ShippingAgentsIntroductionThe purposeofthisproposal isto presentand comparethe serviceof GlobelinkandFTDas possiblenewagents forinternational freight.FindingsGlobelink has25years Experiencein seafreight worldwide.They offerair freightas well,whichwe mayneed forurgent orders.This companywill alsocomplete allCustoms forms and providealldocumentations.FTD operatesmainly inEurope.They offerrefrigerated shipping,containers andaccept smallorders,which wouldbe usefulfor us.However thecharges area bithigher atFTD thanatGlobelink,and theynever providedocumentation service.ConclusionsChoosing Globelinkwill saveus workon Customsformsandcostless.RecommendationsIt isrecommended thatGlobelink ischosen dueto theirinternational networkand documentationservice.Sample3The graphbelow showsthe profitor lossmade onthree newproducts A,B andC intheyear followingtheir introductiontothemarket.Using theinformation fromthe graph,write ashort reportof120-140words onchangesthatoccurred between February2000and the end ofthe year.Write onyour answersheet.Report onthree productsofitor lossIntroductionThegraph indicatesthe profitor lossmade onthree newproducts aftertheir introductionto themarketfrom February,2000to December,the sameyear.FindingsFor ProductA,it beganto makeprofit immediatelyafter launchingwith5,000dollars byApril.Then itkept goingupand reachedthe peakof7,000dollars byAugust.Unfortunately,it startedtofall slightlytill October,and finallydropped to2,500dollar^rofit atthe endof December.Concerning ProductB,it alsogained profitas soonas itentered themarket,and itsteadily roseto1,500dollars bytheendof June.After aboom inthefollowingtwo monthsto3,500dollars,the profitcontinuously maintainedan upwardtrend andreached ahigh pointof5,500dollars,highest amongthe threeproducts byDecember.Product Cis theonly onethat didnot makeprofit during this period.In itsfirst fourmonths inthemarket,it couldjustmake endsmeet beforethe profitwastoincreasefromJune toAugust,ending upwith1,000dollars.Then,it dramaticallydeclined to1,000dollars lossin October,andrecovered abit inthenexttwo month,though stillnot makingprofit.ConclusionBoth ProductA andB weremaking profitsbetweenFebruaryand December2000,and ProductCended upwith1,000dollars lossduringthisperiod.V.HomeworkRead theinformation anduse theframework belowtowriteareportwithin120-140words.Y ouwork inthe marketingdepartment ofa companyselling officesupplies.The resultsofrecent advertsingcampaigns havenot beenso good.Write areport tothe executiveboard toexplainthis andwhat youpropose todo aboutit.Use theinformation andthe notesbelow.Marketing actionsLateFebruary-mailout ofspecial offerscatalogue□salesbest resultshere-suggest moreof thisJuneTV advertisingpoorresponse andexpensiveSeptember-newspaper advertisingcampaignresponse betterbut alsoexpensiveNovember-mailout ofnew cataloguenotbadother possibilities-internet advertising。