财务管理案例详解英文版1

The casestudy ofSonycorporati on童土卫财务管理02016Members ofour group:唐虎财务管理02015王小夏财务管理02016季春蕾财务管理02024张亚茹财务管理02011任课老师:夏新平完成时间:年月日2005128一•Background informationof SonyLSony isfounded onMay7,1946with theHeadquarters TokyoandJapan.

2.Its corporatestrategies arebecoming auknowledge-emergent enterprisein the broadband network〃era.

①Evidenced byrecent improvementsin networkinfrastructure,thebroadbandenvironment hasbegun toexpand ata rapidpace.

②In preparationfor thearrival of the full-scale broadbandera,Sony ispursuing itsvision ofcreating aUbiquitous“Value NetworkUVN.

3.Its developmentaspect expandedfrom thefirst magnetictaperecorder inl950,to thefirst〃QUALIA〃products in2003,duringthese yearswith representativeproducts ineach decade:60th——first taperecorder andtransistor一一70th videocassette player and headphonestereoWalkman一一80th CDplayerandcamcorder90th--high-density discand DVDplayer一一In the21th centuryEL Displayand opticaldisc二.The mainoperations ofthe corporationare:

①三The mainstructure ofits salesincome

1.First isthe Electronics:The Electronicssegment consistsofthefollowing categories:Audio,Video,Televisions,Information andCommunications,Semiconductors,Components andOther.The graphshows theinformation aboutthis:The incomeisdecreasingSales and Operating IncomeLossBillion¥Year endedMarch

312.Second isthe Game:Game consoleand softwarebusiness is conducted by Sony ComputerEntertainment Inc.We cansee theinformation from the graph:the incomeis alsodecreasingSales andOperatingIncomeBillion¥Year endedMarch

310203043.Third isthe Music:Music businessisconductedby Sony Music EntertainmentInc.SMEI and SonyMusicEntertainment JapanInc.SMEJ.The graphis showingthe basicinformation:The incomeisdecreasingSales andOpiating incomeLoss Billion VYear endedfvlarch

314.Fourth isthe Picture:Motion pictures,television andother businessesare conductedPicturesEntertainmentInc.SPE.And alsothe basicinformation isfromtheGraph:The incomeisincreasingSalesand Operatingincome Billion¥Year endedMarch

310203045.Fifth isthe financialservice:The FinancialServices segment includes SonyLife InsuranceCo.Ltd.Sony AssuranceInc.,Sony BankInc.andSonyFinance International.Inc.As graphof rightshow theoperating information:The incomeisincreasingFinancial ServicesRevenue andoperating IncomeBillion¥Year ercfedMarch315C0I Opeatlnghccn»

6.Sixth isother operating:The Othersegmentincludesan Internet-related business,So-net,whichis conductedbySonyCommunication NetworkCorporation,an in-Houseinformation systemservices business,an ICcard businessand otherbusinesses.With theinformation inthe rightgraph:The incomeis33Sales andOperating LossBillionVYear endedMarch31020304The majorProducts ofSony

①AudioHome audio,portable audio,car audio,and carnavigation systems

②VideoVideo cameras,digital stillcameras,video decks,and DVD-VideoSjks-25OpfifdtbgLaaplayers/recorders,and Digital-broadcasting receivingsystems©TelevisionsCRT-based televisions,projection televisions,PDP televisions,LCD televisions,projector forcomputers anddisplay forcomputers©Information andcommunicationsPC,printer system,portable informationPC,broadcast andprofessionaluse audio/video/monitors andother professional-use equipment©SemiconductorsLCD,CCD andother semiconductors©Electronic componentsOpticalpickups,batteries,audio/video/data recordingmedia,and datarecordingsystems四.SalesandOperating Revenueby GeographicInformation

1.The mainmarket ofcourse isthe USA

2.It isexpand theEurope andother countrymarket,while decreasetheUSA andJapan market,While seemsflat intotal market.

3.We canconclude Sonyis facinga worldwidecompetition.

4.It ischanging itsbusiness fromtraditional areato thenew area,especially theentertainment market.

5.It alsoneed findnew market,for examplethe Asianmarket,andbring newproduct withtechnology.This isthe SegmentInformation ofits salesincome20022004Electronics2003CustomersIntersegment513631397137138995TotalGameCustomers986529936274753732Intersegment171851875726488Total955031780220MusicCustomers541418512908487457Intersegment586338459872431Total600051597506559888PicturesCustomers635841802770756370Intersegment000Total635841802770756370Financial ServicesCustomers480190509398565752Intersegment289322787827792。