必修五 Unit 2 The United Kingdom

.阅读理解IBring anygroup ofbusiness ownersor managerstogether,ask themthe bestway to promote theirorganizations,and youllget differentanswers.That comesas nosurprise.When it comes topromoting abusiness,trying to find thesingle choiceis rarelywise.Youll seebusiness ownersand managerstry radioadvertising.When thatdoesn*t producethe resultsthey want,theyll changeto sendingdirect mail.Whenthat doesntcreate ajump insales,theyll buyTV commercials.When thatfalls shortof theirexpectations,theyll trya newonline strategy...and itgoes on and on.For mostcompanies,the bestapproach is a mixof differentchannels,organized inways thatalloweach tobuild upon the others.The channel that willwork bestin agiven situationdepends ona lotoffactors,including thecompany itself,its audience,the messagebeing conveyed,the environment,andmany more.Jus.tha.radi.worke.wel.fo..company,.las.effor.doesn,.mea.tha.T.advertisin.wouldn,.b..bette.cho，ic.thi.time.O.mayb.th.righ.channe.i.direc.mail.There.n.simpl.answerbecaus.ther.ar.s.man.variables.Lyou.audienc.i.broad,the.mayb.radi.o.newspape.advertisin.i.th.righ.choice.T.you,r.targetin..carefull.define.group.suc.a.forme.customers,direc.mai.o.emai.wil.probabl.perfor.better.There aretwo importantlessons here.The firstis notto concentrateon tryingtofinda singlechannelthat willserve all of thecompanys needs,because itjust doesntexist.The secondlesson isthat beforeyouspend the first dollartopromoteyour business,you needto domore thana littleleaming.Youllreally needto understandyour customers,your marketplace,your competitors,and theenvironments inwhichyou dobusiness.And you need agood understandingof whatmakes onemarketing channelrightfor onesituation,but notanother.［语篇解读］本文为一篇说明文作者介绍了公司常用的促销策略

1.According toParagraph1,there areno.A.cheap adsB.unsuccessful adsC.perfect adsD.all purposeads解析推理判断题根据第一段可知，如果把公司老板或经理们聚在一起问他们促销的最佳方法，他们会有不同的答案这不足为奇为了达到他们预想的促销效果，公司不断采取不同的方式做广告由此可推出没有完美的广告，故答案为项C答案C

2.What isthe bestway topromote a businessA.Using a channelthatserves allof yourbudget.B.Putting adson variouschannels atthe sametime.C.Creating anad thatappeals toall your customers.D.Advertising onachannelavailable toconsumers.解析事实细节题根据第二段第一句可知促销的最好方法是同时使用不同的方式做广告故答案为项B答案B

3.When it comes tochoosing anad for abusiness,we should.A.stay awayfrom TVadvertisingB.choose itbased on the specificsituationC.advertise onthe radioor onthe newspaperD.choose itaccording toyour customers1budget解析推理判断题根据第三段可推知在选择广告形式时要具体情况具体分析，不能一概而论故答案为项B答案B

4.Before decidingonamarketing channel,youneedto.A.ask foryourcustomers*adviceB.compare differentadvertisingC.realize theproblems withyour businessD.make researchon allrelated factors解析推理判断题根据第二段第二句及最后一段第

三、四句可推知在决定营销方式前，要对所有相关要素进行研究，故答案为项其他选项均未被提及，故被排除D答案DBCrying isthe sign of therawest ofhuman emotions.We crywhen wecant holdinside whatwe feelanymore.We crywhen were at ourbest,and whenwereatour worst.By theway,I meanallofus.Menincluded.But wenever seeother mencry.In nowestern culturehas itever beenacceptable formen toshed（流泪）more thana singletear,and eventhen itsreserved forgrand victories,defeats anddeaths.Dutchresearch suggeststhat women cry betweenthree andfive timesmore thanmen.Generally men and一womencryover thesame thingsdeaths,break upsand homesickness,primarily,but researchersbelievethat mencry more often thanwomen whenitcomesto positiveevents.I wantto admitIm abit ofa cryer.However,having neverreally experienceddeaths inmy life,afew weeksago Iexperienced whatit meansto really,truly,pour myheart outin tears.一一See,my dogand24/7companion waskilled bya carright outsidemy house.Being awitnessto thispainful eventleft mein shockfor agood hour,but thenthe floodgatesopened.Over thenext48（蹲）hours,I mighthave cried20times.Once ortwice Icrouched onthe floorwith myhead inmy handsandtears werethe onlyoutlet.It issuggested inthe bookAdult Crying:A BiopsychosocialApproach thatthere*s certainpleasurein crying.lt helpsease stresswhen thereis noother wayto expressourselves.In thosedays aftermy dogsdeath,I rememberthinking,Tve gotto stopthis crying

55.It felt；unmanly.lt feltlike asignof weakness.Ive sincerealised thattears arefor everybodytheyre notgenderspecific.They showwe havesympathy,allow usto getrid of stress andjust feel.［语篇解读］本文是一篇夹叙夹议文作者的狗遭遇车祸，作者痛哭不已，伤心欲绝后来作者意识到哭泣是释放压力的一种方式

5.What doesthefirstparagraph mainlytalk aboutA.Crying isa rawhuman emotion.B.Crying isan emotionbeyond control.C.Crying isan emotionshowing sadness.D.Crying isan emotionshowing happiness.解析段落大意题通读该段可知，该段第一句Crying isthe signof therawest ofhuman为该段的主题句结合该段其他内容可知，该段主要论述“哭泣是人类最自然的情感emotions.流露”，故项正确A答案A

6.Whats thedifference betweenmen andwomen incrying accordingto Dutch researchA.They cryover differentmatters.B.They cryat differenttimes oflife.C.Women cry moreoftenover deaths.D.Men aremore likelyto havetears ofjoy.解析细节理解题由题干关键词定位至第二段，根据第二段的Dutchresearch”“butresearchers believethat mencrymoreoften thanwomen whenitcomesto positiveevents.5,可知,男女哭泣的区别是男人对于积极事物的哭泣频率要比女人高，故项正确D答案D

7.What didthe authorthink ofhis cryingover hisdogs deathA.A signof strength.B.A signofweakness.C.Behavior ofbeing womanish.D.A wayof reducingemotional stress.解析细节理解题根据第六段，尤其是最后一句They showwe havesympathy,allow usto getridofstressand justfeel.J,可知，作者意识到哭泣是减轻情感压力的方式，故D项正确答案D

8.Whats thebest titlefor thetextA.Men,never crylike womenB.Men,its OKto crysometimesC.Crying solvespsychological problemsD.Crying explainsdifferences betweenmenandwomen解析标题归纳题通读全文可知，作者首先指出哭泣是人类最自然的情感流露，接着作者又以亲身经历点明主题——哭泣无性别之分，可以缓解压力由此可知，项“男人哭泣也B无妨”概括了文章主旨适合做文章标题答案B完形填空H.Ten yearold Riley Christensen andher mother,Lynn,sat infront of the familycomputer,checkingout modelsand pricesof bikes.u Lets1one outfor Dadsbirthday present,“Lynn suggestedto herdaughter.As Rileysurfed thehome pageof theBike Rack,a2in theirtown caughther eye.She clickedit outofcuriosity.The3told howBike Rackowner Hal Honeyman hadcreated anorganization to4speciallyengineered bicyclesfor peoplewith disabilities.lt alsoshowed the5faces of those whowere ridingthem,（脑瘫）.6Hals ownson,who hadbeen bornwith cerebralpalsyI’m goingto7a bikefor one ofthosekids,“Riley toldher mother.Two dayslater,she showedher mothera8she hadwritten askingfor donations.Lynn wasencouraged byherdaughters effort,9doubts quicklycame.The10of justoneofthose specialbikes couldbeas muchas$4,

000.Riley couldnever raisethe money.However,her letterwent outto75relatives andfriends.Within3days,checks andcash began

11.Then word12about Riley，s13,and asChristmas drewnear,more andmore donationsrolled in.The teen14raisedmore than$12,000,enough topay forthree bikes.Last ChristmasEve,Riley deliveredthe bicyclesto threeofthe15disabled kids:Ava,Jenny andRose.This isthe16Christmas Ihave everhad,“said Ava.Since then,Ava andJenny have17together.When Iride,I liketo gofast,get sweaty,and feel the18,“Jenny says.So doesAva.She ridesthe bike」with herarms,not herfeet,but shereally feelsshe is19Riley is20to keepher campaigngoing everyholiday season.I wantkids tofeelthewind intheirfaces,“she says.［语篇解读］本文为一篇记叙文本文讲述了岁女孩儿募集善款给残10RileyChristensen疾人买自行车的故事

1.A.pick B.giveC.sell D.send解析根据上下文可知建议女儿为父亲的生日挑选礼物精心挑选；分Lynn pickout giveout发；卖完；发出sell outsend out答案A

2.A.school B.buildingC.shop D.restaurant解析要在店铺（）里挑选生日礼物，故答案为项shop C答案C

3.A.sight B.linkC.idea D.model解析根据上文中的及等，可知本空应为“链接”（）surfed thehome pageclicked link答案B

4.A.show B.chooseC.repair D.provide解析从下文可知车行老板创建组织的目的是免费提供专门为残疾人设计HalHoneyman的自行车展示；选择；修理；提供show chooserepair provide答案D

5.A.sad B.specialC.happy D.beautiful解析残疾人能骑上专门为自己设计的自行车一定会非常高兴（叩）h py答案C

7.A.buy B.findC.keep D.design解析受到网站内容的启发,决定也给一名残疾孩子买一辆那种自行车买；Riley buyfind发现；保留；设计keep design答案A

8.A.sign B.letterC.book D.picture解析根据下文的uHowever,her letterwent outto75relatives andfriends.55可知答案答案B

9.A.but B.soC.if D.as解析前后为转折关系，故答案为but答案A

10.A.order B.needC.cost D.account解析根据可知本题答案为“as muchas$4,000”cost答案C

11.A.moving B.arrivingC.dropping D.disappearing解析天之内,支票和现金就到了移动；到达；下降；消失3move arrivedrop disappear答案B

12.A.got outB.got inC.got aroundD.got off解析后来有关的消息就传开了离开，出去；收获；消息Riley getoutget inget around传开；脱下，下车get off答案c

13.A.campaign B.lifeC.dream D.feeling解析根据最后一段中的可知答案“campaign”答案A

14.A.patiently B.willinglyC.especially D.eventually解析最终这个十多岁的孩子募集到了多美元，足以买辆自行车耐心12,0003patiently地;乐意地；尤其；最终willingly especiallyeventually答案D

15.A.lucky B.lovelyC.clever D.honest解析得到资助的名残疾孩子是幸运的幸运的；可爱的；聪明3lucky luckylovely clever的；诚实的honest答案A

16.A.funniest B.heaviestC.biggest D.best解析:说“这是我有生以来度过的最好的圣诞节最可笑的；最沉重Ava Jfunniest heaviest的;最大的;最好的biggest best答案D

17.A.ridden B.helpedC.lived D.studied解析根据常识及下句中的可知答案为项“ride”A答案A

18.A.warmth B.powerC.breeze D.sound解析温暖；权力；微风；声音warmth powerbreeze sound答案C

19.A.smiling B.flyingC.crying D.changing解析骑自行车时，用的是双臂而非双脚，可她却感觉像在飞微笑；飞翔;Ava smilefly cry大哭；改变change答案B

20.A.aimed B.allowedC.determined D.forced解析:决定做某事be determinedto dosth.答案:C.短文改错IIIWhen Mr.Mill wasyoung,his purposein learningwas tobe teacher.Now heisalearningprofessor.One morning,Mr.Mill hadhad somepork andlemon teaas breakfast.Then heputs onhisleather gloveto goto theclassroom.He leanedonthechair butbegan hislecture atleisure.He explainedthelegal rightsof peopleforalong time.Nothing wasleft out.The topiclent itselfto discussion.Beforediscussion,the studentscame tounderstand itselfat last.Before theclass wereover,Mr.Mill askedthestudents ifthey werefreely thesedays.He suggestedthey readat leastone bookonthelegal rights.宏享.F=1-Whe.Mr.Mil.wa.young,hi.purpos.i.learnin.wa.t.b..teacher.No.h.i..professor.On.morning,Mr.MiL.ha.som.por.an.lemo.te.a.breakfast.The.h.o.hi.leathe.t.g.t.th.classroom.H.leane.o.th.chai.bega.hi.lectur.a.leisure.H.explaine.th.lega.right.o.peopl.fo..Ion.time.，Nothin.wa.lef.out.Th.topi.Ie n.itsel.t.discussion..discussion th.student.cam.t.understan.，a.last.Befor.th.clas.overMr.MiLaske.th.student.i.the.wer.thes.days.H.suggeste.the.rea.a.leas.on.boo.o.th.lega.rights.。