必修五 Unit 2 The United Kingdom

I.阅读理解Bring anygroup ofbusiness ownersor managerstogether,ask themthe bestway to promote theirorganizations,and you11get differentanswers.That comesas nosurprise.When it comes topromotinga business,trying to find thesingle choiceis rarelywise.You，11see businessowners andmanagers tryradioadvertising.When thatdoesn，t producethe results they want,they11change tosending directmail.When thatdoesn，t createa jumpin sales,theyll buyTV commercials.When thatfalls shortof theirexpectations,they Htry anew onlinestrategy...and itgoes on and on.For mostcompanies,the bestapproach is a mixof differentchannels,organized inways thatalloweach tobuild upon the others.The channel that willwork bestin agiven situationdepends ona lotoffactors,including thecompany itself,its audience,the messagebeing conveyed,the environment,andmany more.Just thatradio workedwell for a companys lasteffort doesn，t meanthat TVadvertising wouldn，t be a betterchoice thistime.Or maybethe rightchannel isdirect mail.There，s nosimple answer,becausethere areso manyvariables.If youraudience isbroad,then mayberadio ornewspaper advertisingis therightchoice.If youre targetinga carefullydefined group,such asformer customers,direct mailor emailwillprobably performbetter.There aretwo importantlessons here.The firstis notto concentrateon tryingtofinda singlechannelthat willserve all of thecompanys needs,because itjust doesn，t exist.The secondlesson isthatbefore youspend the first dollartopromoteyour business,you needto domore thana littlelearning.You，11really needto understandyour customers,your marketplace,your competitors,and theenvironmentsin whichyou dobusiness.And you need agood understandingof whatmakes onemarketing channel rightfor onesituation,but notanother.［语篇解读］本文为一篇说明文作者介绍了公司常用的促销策略

1.According toParagraph1,there areno.A.cheap adsB.unsuccessful adsC.perfect adsD.all purposeads解析推理推断题依据第一段可知，假如把公司老板或经理们聚在一起问他们促销的最佳方法，他们会有不同的答案这不足为奇为了达到他们预想的促销效果，公司不断实行不同的方式做广告由此可推出没有完备的广告，故答案为C项至案・C

2.What isthe bestway topromote a businessA.Using a channelthatserves allof yourbudget.B.Putting adson variouschannels atthe sametime.C-Creating anad thatappeals toall your customers.D.Advertising onachannelavailable toconsumers.解析事实细微环节题依据其次段第一句可知促销的最好方法是同时运用不同的方式做广告故答案为B项答案B

3.When it comes tochoosing anad for abusiness,we should.A.stay awayfrom TVadvertisingB・choose itbased on the specificsituationC.advertise on the radioor on the newspaperD.choose itaccording toyour customersbudget解析推理推断题依据第三段可推知在选择广告形式时要详细状况详细分析，不能一概而论故答案为B项答案B

4.Before decidingonamarketingchannel,youneedto.A.ask foryourcustomers，adviceB,compare differentadvertisingC.realize theproblems withyour businessD.make researchon allrelated factors解析推理推断题依据其次段其次句及最终一段第

三、四句可推知在确定营销方式前，要对全部相关要素进行探讨，故答案为D项其他选项均未被提及，故被解除答案DBCrying isthe sign of therawest ofhuman emotions.We crywhen wecan，t holdinside whatwe feelanymore.We crywhen we re at our best,and whenwereatourworst.By theway,I meanallofus.Menincluded.But wenever seeother mencry.In nowestern culturehas itever beenacceptable formen toshed（流泪）more thana singletear,and eventhen itsreserved forgrand victories,defeats anddeaths.Dutchresearch suggeststhat womencry betweenthree andfive timesmore thanmen.Generally men andwomen cryover thesame things-deaths,break upsand homesickness,primarily,but researchersbelievethat mencry more often thanwomen whenitcomesto positiveevents.I wantto admitf ma bitof acryer.However,having neverreally experienceddeaths in my life,afew weeksago Iexperienced whatit meansto really,truly,pour myheart outin tears.See,my dog-and24/7companion-was killedby acar rightoutside myhouse.Being awitness tothispainful eventleft mein shockforagood hour,but thenthe floodgatesopened.Over thenext48hours,Imight havecried20times.Once ortwice Icrouched（蹲）on thefloor withmy headinmyhands andtearswere theonly outlet.It issuggested inthe bookAdult CryingA BiopsychosocialApproach thatthere，s certainpleasurein crying.lt helpsease stresswhen thereis noother wayto expressourselves.In thosedays aftermy dogsdeath,I rememberthinking,T vegot tostop this crying”.It feltunmanly.lt feltlike asignof weakness，ve sincerealised thattears arefor everybody；they，re notgenderspecific.They showwe havesympathy,allow usto getrid of stress and just feel.［语篇解读］本文是一篇夹叙夹议文作者的狗遭受车祸，作者痛哭不已，难过欲绝后来作者意识到哭泣是释放压力的一种方式

5.What doesthefirstparagraph mainlytalk aboutA.Crying isa rawhuman emotion.B・Crying isan emotionbeyond control.C.Crying isan emotionshowing sadness.D.Crying isan emotionshowing happiness.解析段落大意题通读该段可知，该段第一句Crying isthe signof therawest ofhumanemotions.”为该段的主题句结合该段其他内容可知，该段主要论述“哭泣是人类最自然的情感流露”，故A项正确答案A

6.What，sthedifference betweenmen andwomen incrying accordingto Dutch researchA.They cryover differentmatters.B・They cryat differenttimes oflife.C.Women cry moreoftenover deaths.D.Men aremore likelyto havetears ofjoy.解析细微环节理解题由题干关键词Dutchresearch”定位至其次段，依据其次段的“butresearchers believethat mencrymoreoften thanwomen whenitcomesto positiveevents.“可知，男女哭泣的区分是男人对于主动事物的哭泣频率要比女人高，故D项正确答案D

7.What didthe authorthink ofhiscryingover hisdogs deathA.A signof strength.B,A signofweakness.C・Behavior ofbeing womanish.D.A wayof reducingemotional stress.解析细微环节理解题依据第六段，尤其是最终一句uThey showwe havesympathy,allow ustoget ridofstressandjustfeel/,可知，作者意识到哭泣是减轻情感压力的方式，故D项正确答案D

8.Whats thebest titlefor thetextA.Men,never crylike womenB.Men,if sOK tocry sometimesC.Crying solvespsychological problemsD.Crying explainsdifferences betweenmenandwomen解析标题归纳题通读全文可知，作者首先指出哭泣是人类最自然的情感流露，接着作者又以亲身经验点明主题——哭泣无性别之分，可以缓解压力由此可知，B项“男人哭泣也无妨”概括了文章主旨适合做文章标题答案BH.完形填空Ten yearold Riley Christensen andher mother,Lynn,sat infront of the familycomputer,checkingout modelsand pricesof bikes.Lets1one outfor Dadsbirthday present,“Lynn suggestedto herdaughter.As Rileysurfed thehome pageof theBike Rack,a2in theirtown caughther eye.She clickedit outofcuriosity.The3told howBike Rackowner Hal Honeyman hadcreated anorganization to4speciallyengineered bicyclesfor peoplewith disabilities.lt alsoshowed the5faces of those whowere ridingthem,6Haf sown son,who hadbeen bornwith cerebralpalsy（脑瘫）.“I’m goingto7a bikefor one ofthosekids,“Riley toldher mother.Two dayslater,she showedhermother a8she hadwritten askingfor donations.Lynn wasencouraged byher daughter，s effort,9doubts quicklycame.The10of justoneofthose specialbikes couldbe as much as$4,

000.Riley couldneverraise themoney.However,her letterwent outto75relatives andfriends.Within3days,checks andcashbegan11,Then word12aboutRileys13,and asChristmas drewnear,more andmore donationsrolled in.The teen14raised morethan$12,000,enough topay forthree bikes.Last ChristmasEve,Riley deliveredthe bicyclesto threeofthe15disabled kids:Ava,Jenny andRose.This isthe16Christmas Ihave everhad,“said Ava.Since then,Ava andJenny have17together.When Iride,I liketo gofast,get sweaty,and feel the18,“Jenny says.^So doesAva.She ridesthe bikewithher arms,not herfeet,but shereally feelsshe is

19.Riley is20to keepher campaigngoing everyholiday season.I wantkids tofeelthewind intheirfaces,she says.［语篇解读］本文为一篇记叙文本文讲解并描述了10岁女孩儿RileyChristensen募集善款给残疾人买自行车的故事

1.A.pick B.giveC.sell D.send解析依据上下文可知Lynn建议女儿为父亲的生日选择礼物pick out细心选择；give out分发；sell out卖完；send out发出答案A

2.A.school B.buildingC.shop D.restaurant解析要在店铺shop里选择生日礼物，故答案为C项答案C

3.A.sight B.linkC.idea D.model解析依据上文中的surfed thehome page及clicked等，可知本空应为“链接”link答案B

4.A.show B.chooseC.repair D.provide解析从下文可知车行老板HalHoneyman创建组织的目的是免费供应特地为残疾人设计的自行车show展示；choose选择；repair修理；provide供应答案D

5.A.sad B.specialC.happy D.beautiful解析残疾人能骑上特地为自己设计的自行车肯定会特别兴奋happy答案c

7.A.buy B.findC.keep D.design解析受到网站内容的启发，Riley确定也给一名残疾孩子买一辆那种自行车buy买;find发觉；keep保留;design设计答案A

8.A.sign B.letterC.book D.picture解析依据下文的uHowever,her letterwent outto75relatives andfriends.”可知答案答案B

9.A上ut B.soC.if D.as解析前后为转折关系，故答案为but答案A

10.A.order B・needC.cost D.account解析依据“asmuchas$4,000”可知本题答案为costo答案C

11.A.moving B.arrivingC.dropping D.disappearing解析3天之内，支票和现金就到了move移动；arrive至U达；drop下降；disappear消逝答案B

12.A.got outB.got inC.got aroundD.got off解析后来有关Riley的消息就传开了get out离开,出去；get in收获;get around消息传开；get off脱下，下车答案C

13.A.campaign B.lifeC.dream D.feeling解析依据最终一段中的“campaign”可知答案答案A

14.A.patiently B.willinglyC.especially D.eventually解析最终这个十多岁的孩子募集到了12,000多美元，足以买3辆自行车patiently耐性地；willingly乐意地;especially尤其;eventually最终答案D

15.A.lucky B.lovelyC.clever D.honest解析得到资助的3名残疾孩子是幸运的luckylucky幸运的；lovely可爱的；clever聪慧的;honest诚恳的答案A

16.A.funniest B.heaviestC.biggest D.best解析Ava说“这是我有生以来度过的最好的圣诞节funniest最可笑的；heaviest最沉重的；biggest最大的；best最好的答案D

17.A.ridden B.helpedC.lived D.studied解析依据常识及下句中的“ride”可知答案为A项答案A

18.A.warmth B.powerC.breeze D.sound解析warmth暖和；power权力；breeze微风；sound声音答案C

19.A.smiling B.flyingC.crying D.changing解析Ava骑自行车时，用的是双臂而非双脚，可她却感觉像在飞smile微笑；fly翱翔；cry大哭；change变更答案B

20.A.aimed B.allowedC.determined D.forced解析be determinedto dosth.确定做某事答案cin.短文改错When Mr.Mill wasyoung,his purposein learningwas tobe teacher.Now heisalearningprofessor.One morning,Mr.Mill hadhad some pork and lemon teaas breakfast.Then heputs onhisleather gloveto goto theclassroom.He leanedonthechair butbegan hislecture atleisure.He explainedthe legal rights of people fora long time.Nothing wasleft out.The topiclent itselfto discussion.Beforediscussion,the studentscame tounderstand itselfat last.Before theclass wereover,Mr.Mill askedthestudents if they were freely thesedays.He suggestedthey readat leastone bookonthelegal rights.答案AWhen Mr.Mill wasyoung,his purposein learningwas tobeateacher.Now heis alearning，learned professor.One morningMr.Mill hadsomeporkandlemontea aspulsglovebreakfast.Then helllt onhis leathergloves goto theclassroom.He leanedonthechair buloandbegan hislecture atleisure.He explainedthelegal rightsofpeopleforalongtime.NothingBeforewas leftout.The topiclent itselfto discussion.After discussion,the studentscame toilself wereunderstandit atlast.Before theclass wasover,Mr.Mill askedthe studentsiftheywerefreely「ree thesedays.He suggestedthey readat leastone bookonthelegalrights.。