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点所以人们更喜欢苹果平板电脑,是因为它有更多功能
43.What doesIts hardwarein Paragraph6refer toA.The hardwareof tabletcomputers.B.The hardwareof the Apple iPad.C.The hardwareof the Google Nexus
7.D.The hardwareof theiPad Mini.【答案】c【解析】细节理解题上一段uOne ofApples biggestcompetitors istheGoogle Nexus
7.n说明作者在把和进行比较故选Google Nexus7Apple iPadCo
44.Which of the followingis trueaccording to the passageA.People willspend mostof theirmoney onelectronics.B.Photos canbe uploadedfrom thecamera whenconnected toa computer.C.A streamingmedia boxis abox whichcan containCDs.D.Most peoplewould like to buyelectronics asgifts.【答案】D【解析】推理判断题文章第一句u Consumerelectronics onceagain toppedthe listofthemostwanted giftsthis holidayseason.就说明大多数人想买电子产品作为礼物故D正确
45.Which ofthe followingwould bethe besttitle ofthe passageA.Electronics:Peoples MostFavorite Giftsthis yearB.Which isMore Popular,theAppleiPad Minior theGoogleNexus7C.Latest TechnologyProductsD.More Electronicsto Choosefrom【答案】A【解析】标题归纳题本文主要讲了今年人们最喜爱的礼物--电子产品故选ATeaching proceduresand waysStepI Greetingsand RevisionGreetthe studentsas usual.T:Hello,everyone!Ss:Hello,teacher!T:Yesterday,we learnedsome basicinformation onan ad campaign.Do youremember whatan adcampaign is51:An ad campaignisan organizedprogram ofadvertisements usingvarious kindsof advertisementstoreach aparticular audience.T:Right!And whatshould wehave inour mind when we start asuccessful ad campaign52:We musthave aclear goaland target audience inmindwhenwestartan ad campaign.T:Then whatthree questionsshould wefirst consider53:We shouldfirst considerthe followingthree questions:
1.Who isthe audiencefor our adcampaign
2.What dowe wantouradcampaign tosay
3.How dowe reachour audienceStep2PreparationsT:Since youhave learnedsome basicinformation onan adcampaign,now youare goingto developyourown adcampaign,promoting apublic welfareissue.You wereasked tochoose atopic inlastperiod.Now getinto differentgroups accordingto yourchoice.The topicsare:Animal protectionAnti-smokingAnti-drugsAnti-litteringAfter thestudents findtheir groupsmembers,let themread thestep instructionsand getprepared fortheproject.They need to findanswers to the threequestions mentionedin thehandout firstand thendistributetasks amonggroup members.The questionsare:
1.Who isthe audiencefor your adcampaign
2.What doyou wantyouradcampaign tosay
3.How doyou reachyour audienceThetasks include:Research the topic and the audienceDesigna logofor thecampaignDevelop a slogan forthe campaignChoosethe formsof mediaWritean adcampaign proposalPresentthe newadcampaigntotheclassStep3ProducingT:While yourepreparing yourcampaign,you shouldremember:
1.Members responsiblefor researchingthe topicand the target audienceneedtofind informationfromvarious sourceson theissue youhave chosenand interviewthetargetaudience.The groupshoulddiscuss theinformation foundand decidewhat toinclude in the adcampaign.
2.Those responsiblefor designingthe logoor developingasloganshould tryto comeup withideasthat willattract thetargetaudience.The logoandthe slogan needto beapproved bythe wholegroup.
3.Students writingthe adcampaign proposalshould brieflyoutline thecampaign byfollowing thestepslisted inthe readingpassage onpagel8as wellas theplanning questionslisted onthis page.Thelogo andthesloganshould alsobe includedintheadcampaignproposal.Step4PresentationT:Now Idliketogive you15minutes toprepare it.Do followthe steps,and KIIask youto presentyourad campaigntotheclass.Dont forgetto explainwhy yourgroup chosethetopicyou did,who yourtargetaudience is,what thecampaign goalis,which formsof mediayou willuse,and giveyour logoandslogan.Give thestudents15minutes,walk aroundand givehelp ifnecessary.After15minutes,check their work.If timeallows,let allgroups presenttheirwork.Help thestudentsimprove theirproject andif possibledisplay theirwork oncampus andorganize asort of“Public serviceadmonth.Step5Self-assessmentAfter class,let thestudents finishthe Self-assessment bythemselves andfind outhow theyhavemastered theskills inthis unitand makean actionplan forthe itemsthey ayenot confidentof.。