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Syllabus ofInternational MarketingCourseCode:MKT4101ETotal TeachingHours:48Total Credits:3Pre-required Courses:Principles ofEconomics,Principles ofManagement,Principle ofMarketingCourse DescriptionThiscourse helpsstudents understand the globalmarketing processandthechallenges thataninternational marketerfaces findingopportunities togo outsidethe homecountry in the dynamicinternationaltrade environment.Observe andunderstand howcultures,history,political environments,the internationallegal environment,international economicarrangements,technical standardsandcurrency movementsinteract withthe marketingmix.Required TextsMaterialsInternational Marketing14th Ed.,Philip R.Cateora andJohn L.Graham,McGraw-Hill/Irwin,
2009.Reprinted anddistributed inChina byRenmin Universityof ChinaPress underthe authorizationof TheMc-Hill Companies,IncCourse ScheduleWeekTopics1-2The scopeand challengeof international marketing3The globalenvironment ofinternational marketing4-5History andgeography:the foundationof cultural6-7Cultural dynamicsin assessingglobal markets8-9Culture,management style,and businesssystems10The politicalenvironment:a criticalconcern11The internationallegal environment:playing bythe rules11-12Developing aglobal visionthrough marketingresearch12-13Global marketingmanagement:planning andorganization13-14Products andservices forconsumers14-15International marketingchannels16Integrated marketingcommunications andinternational advertising;ReviewGradingGroup Homeworkand DiscussionAssignment,Presentation,Class Participation,etc,50%Final Exam50%The gradeswill be assigned asfollows:90-100A80-89B70-79C60-69D0-59FAssessmentsGroup Homeworkand DiscussionAssignment-The purposeof thegroup homeworkand discussionassignmentis toprovide eachstudent withthe opportunityto applyinternationalmarketingtheory andtolearn howto understandthe terms.There aremany differentcases inthe textbookand wewill havemanydiscussions in class too.The classwill bedivided intoseveral groups.Each groupwill consist of4to5members andeach memberwill receivethe samegrade.The grouppaper shouldbe submittedinthenextweeks classbegins.Late submissionwill causepenalty on the grade.We willalso havesome classdiscussionduring thecourse.The groupmembers willdiscuss aboutthe topicsand tellteacher theirgroupopinions.The groupwho givemore creativeopinions willget rewardsonthegrade.Presentation-There willbeapresentation about2chapters,which arechapter2and chapter
7.Eachgroup willchoose onetopic of the chapterand preparefor thetopic.You shoulddiscuss topicswith yourgroupmembers,and makea15minutes presentationinclasswith PPT,teacher willscore everystudentaccording toyour presentationcontent andother studentsresponse.Final Exam-The final exam willbe givenat endof thesemester.The examduration isabout2hours.The finalexams willfocus onthe text,lectures andpresentations.It willconsistof15multichoices,10true orfalse,1short answer,1application questions,and1case analysis.Teacher willshow someexamplesofthefinalexamto studentsfor themreference beforethe exam.Class AttendanceAttendanceis mandatory.You shouldcome toevery classon timeunless youhave afamily orhealthrelated problem.If forsome reasonsyou arenot ableto cometo classor youhave tocome lateor leaveearly,you shouldlet meknow bytelling medirectly orleaving messagesto me.It isnecessary toget theclassnotes andassignments fromother studentswhen youhave misseda class.Class PreparationAsa guideline,you shouldexpect tospend atleast2hours perweek preparingfor class.Teacher willletyou knowwhat youwill studynext week.Especially,before everypresentation youneed tospendsignificant timeto collectmaterial anddiscuss withclassmates.Prepared by:Dang HuaiqingInspectedby:Li ChanganApprovedby:Cao Min。