还剩2页未读,继续阅读
文本内容:
雅思大作文范文广告与媒体的问题这是雅思大作文范文《广告与媒体的问题》,供大家阅读参考认真研读一定的雅思范文及作文模板可以帮助我们检验自己的写作水平,并能很好地吸收和应用优秀范文里的优秀内容Consumers arefaced withincreasing numbersof advertisementsfromcompeting companies.To whatextent doyou thinkare consumersinfluencedby advertisementsWhat measurescan betaken toprotectthem各种各样的广告充斥电视屏幕、报纸、公交车和几乎所有城市街道这对于消费者而言既有利也有弊消费者不可避免会受到影响,但程度是因人而异的Television screens,newspapers,buses,and almostall citystreets arefloodedby allkinds ofadvertisements.This hasboth advantagesanddisadvantages to consumers whoare unavoidablyinfluenced,though thedegreesvary from person to person.因为很多相互竞争的公司所打的广告,消费者得以迅速了解某些新产品如果一样产品恰好是一些消费者所需要的,他们也许会受到吸引而去购来一试假如该产品经证实确实好,人们便会开始响朋友推荐,其销售也会快速上升所以,我们看到这对于消费者和生产商来讲是个双赢的局面而且,我们还看到消费者不会马上就受到影响、难以自拔他们对广告产品树立信心是要花点时间的Because ofthe advertisementsplaced bymany competingcompanies,consumers areable tolearn aboutcertain newproducts rapidly.If aproducthappens to be whatsome consumersneed,they mightbeattracted tomake apurchase andhave trialuse.If itturns outtobereallygood,people wouldset aboutrecommending itto friendsand thesales ofthisproduct willgo upvery quickly.So,we seethis isa win-win situationbothtoconsumersand manufacturersand wealso see that consumersarenot justinfluenced profoundlyall at once.It takestime forthem toestablishfaith in the advertisedproducts.多数情况下,广告产品都不错,值得一买但也有某样产品的效果和功能被大加夸张了的情况,这肯定会愚弄一些人,让他们立马受到吸引去购买鉴于一样产品只能凭质量和长期建立起来的声望赢得市场,我们有充足的理由相信那些虚假的或者是言过其实的产品将最终失去市场份额并走向灭亡因此,我们看到市场是有选择性的,而消费者从长远角度讲也是理性的In mostcases,the advertisedproducts aregood andworth buying.Butthere arealso caseswhere theeffects orfunctions ofa certainproduct aremuchexaggerated andit willdefinitely foolsome peoplewhen theyareattracted allatonceand goto buyit.Since aproduct canonly winthemarket throughits qualityand itslong establishedfame,there severyreason tobelieve thatthose fakeor muchexaggerated productswilleventually losetheir marketshares anddie out.Thus,we seethat themarketis selectiveand consumersare sensibleinthelong term.发达国家有严格的广告审查和监督体系如果一家公司打出的一则广告未能产生广告词所宣称的效果就会被定性为欺诈,由此便会违法,导致极为严重的后果多数情况下,生产厂家会被重罚,从而难以继续生存下去In developed countries,there arestrict censorshipand supervisingsystemsregarding advertising.If theadvertisement putup bya companyfailsto honorthe advertisedeffects,it wouldbe termedas fraud,thusviolating thelaw whichcould leadto reallyserious result.In mostcases,the manufacturingcompany wouldbe finedso heavilythat itwould bedifficultfor itto surviveany longer.从前面的论证我们看到广告的对消费者的影响有积极的一面,也有消极的一面,影响力也因人而异为了保护消费者,政府可以采用发达国家的做法,执行真正严格的广告审查和监督法From theforegoing discussion,we canseethatadvertisementsinfluence consumersboth favorablyand unfavorablyand thedegrees ofthisinfluence differfrompersontoperson.To protectconsumers,governments canfollow thepractice ofdevelopedcountriesby enforcingreallystrict censorshipand supervisinglaws inregard toadvertising asawhole.。