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Unit6Lesson3The AdvertisingGameTheme:ReadingTime Arrangement:1periodLearning Objectives:
1.1can mastersome importantwords and phrases inthe context;
2.1can getthe generalidea of the advertisinggame andtalk aboutadvertising;
3.1can know the texttype andsome writingtechniques;
4.1can readfor deepunderstanding andsummarise information;Learning process:§课前预习，发现问题【预习评价】Do youknowthefollowing wordsandphrasesafter thepreview
1.13lit___________
2.以...开始____________
3.与…一起一
4.由…组成
5.突出/显眼______________
6.在过去十年__________________
7.an advertisingagency____________
8.做…的基本目的______________
9.a commercialadvcrtismcnt_
10.总之一
11.anticipate that...__________]
2.也就是说______________________
13.吸引/保持…的注意力____________
14.技术发展_____________
15.把…与…区别开来__________―
16.与…有关_________________________
17.为...做贡献________________]
8.参与____________________________答案1asaresultof2startwith3alongwith4consistof5standout6overthelastdecade7广告代理公司8the fundamentalpurpose of9商业广告lOin conclusion11预料12thatis13attract/holdtheattentionof14technologicaldevelopment15separate...from16be linkedwith17make acontribution to18participate in第一课时§课中学习，生成问题
1.Haveyoueverboughtanythingasaresultofseeing,hearingorreadingadvertisements
2.Whatmakesanadvertisementattractive
3.Readthepassagequicklyandchoosethemainidea.a.differenttypesofadvertisementsh.thedevelopmentofadvertisementsc.differentattitudestowardsadvertisements
4.Underlinethemainideaofeachparagraph.Thencomparewithapartner.
5.ReadthepassageagainandcompleteExercise5onstudentsbook.
6.ReadthepassageanddecidewhetherthefollowingstatementsaretrueTorfalseF.
1.Classicadvertisementsusedtotellpeoplemoreabouttheirproductsbutlittleaboutthecompanies,locations.
2.Modemadvertisementscanstillstandouteasilybyspendingalotofmoneyonvisuallyattractivedesign.
3.Tlieconceptoffreedom,success,happinesscanallbeusedbyadvertiserstosellproducts.
4.Publicadvertisementsplayanimportantroleineducatingthepublicaboutenvironmental,socialandhealthissues.答案FFTT
7.Whatisthetexttypeofthispassage
8.Whathelpsyouidentifyhetexttype
9.Whathasbeenthedrivingforceforthedevclopmenlofadvcnisenicnts
10.WhatdoesthetitleTheAdvertisingGamemeantoyou
11.Whatarethewritingtechniquesinthispassage答案IThisisanexplanatorytext.2IIintroducesthedevelopmentofadvertisementsinorderoftime,andicontainslotsoftimeexplanationsandexamples.3Suchadvertisementshavegonethroughaprocessofchangeovertheyearsalongwithsocial,economic,technologicaldevelopments.4Bothcommercialadsandpublicadshavetheirrealpurposes.Nomailerhowcommercialadvertisementsdevelop,theirrealpurposesarealwayssellingtheirproductsandgettingprofits.Andtheywillalwaysdevelopbecauseofdrivingforce.Asforpublicads,theywanttoeducateandencouragepeopletomakeacontributiontosocietyandwelfareandmakeoursocietyabelterplacefbreveryone.Homework
1.Readtheextforatleast3times.
2.Drawamindmaptoshowwhatyouhavelearntaboutadvertising.课后练习完成句子
1.你可能会感到焦虑并且有压力belikelyodosthYouandpressured.
2.并非所有的学生都去看电影了notail______________________________________wenttothecinema.
3.椅子是由椅座和椅背构成的consistof______________________________________aseatwithaback.
4.黑体字非常醒目standoutTheboldprint______________________________________________.课文语法填空一Theadvertisingindustrythatstartedwiththepurposeofpromotingandsellinggoodshasgonethroughchangesbecauseofthedevelopmentsofsociety.economyandtechnology.Classic adsused togive informationabout findingcertain products.the locationofthecompany andthe nameof thepnxiuct.TlioughtheywereclTectivc.lhcymighlntbe
1.suitforprtxlucts.ltfsnormaltosecadsthatconsistofpicturesorwordsfromexperts
2.showpeoplehowgoodtheproductisinorderoholdpeoplesattcntion.Morcovcr,somcadsapplymoderndesigntechniquestomaketheads
3.visualattractive.As thedevelopment ofadvertising,mixlem adscombine the
4.high standardof designwith creativeways byusing the
5.concept.whichcanmakethemstandoutin
6.worldofcompetition.Tbdaystopadvertisersmakepeoplenoticetheirproductsbyusinghumour
7.aimtocreatesomethingthathasneverbeenseenbefore.However,notalladvertisingisaboutsellingproductsandservicesfbraprofit.Publicadsencouragecitizens
8.participateiniinprovingiheirneighbourhood.protectingtheenvironment.andhelpingotherpeople.Havingsponsoredadstoeducatethepublic
9.fightingAIDS.savingwater.etc..thegovernmenttriestoincreasepublicknowledgeabouttopicsthatusedto10ignorebymostpeople.使用usedto/didntusetoorwould/wouldnt完成句子答案不唯一.Weliveinasmalltownbutlastyearwcmovedtoabigcity.Myprimaryschoolteachersgiveusanyhomeworkbuttheyteachusalotinclass.HarrisonFordacceptthestrangestjobsbeforehebecameanactor.Ilikeseafood,butnowIjustloveit.Mr.SmithwatchtastelessTVtalkshowsalldaybeforehelosthissight.WhenIwasachild,welivenearthecoast.Keys完成句子
1.arelikelytofeelanxious
2.Notallthestudents
3.Achairconsistsof
4.standsoutverywell课文语法填空I.suitable
2.toshow
3.visually
4.highestS.concepts
6.a
7.aiming
8.toparticipate
9.on
10.beignored使用usedto/didntusetoorwould/wouldnt完成句子（答案不唯—*）.I.usedto
2.wouldnt/didntuseto would/usedto
3.usedto4,didntuseto
5.usedto/would
6.usedto。
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