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中级商务英语阅读匹配训练题2023中级商务英语阅读匹配训练题20231the failureof a pany toset its prices appropriately2a contextthat makesit difficultto increaseprices3the consequencesof paniestrying toconceal theirapproachto pricing4the meansby whichapanyensured precisionin thepricesit offered5the factthat paniescan learnabout theeffects of aprice reduction7the widespread use ofrough guidelinesto determinepricesGettingthe pricerightChief executivesneed to pay moreattention to pricing,according toRoberto Lippiof theApex Group,a consultancythatoffers adviceon pricingstrategy.He acceptsthat lowinflation figuresin many industrialisedcountries makesraising pricestough,but arguesthat thisshould not necessarilydeter panies.He givesthe exle of theairlines,which,with theirminimum stayrequirements andmassivepremiums forflexibility,led theway insortingcustomers intocategories,based ontheir willingnessto pay.The keytopricingis toavoid alienatingcustomers.AsLippi pointsout,once abad pricehas beenestablished,itcan bevery difficultto turnthe situationaround.He givesthe exleof a consumer goods pany that wentbankrupt largelybecause it did not price its digital cameras properly.Incontrast,he citesthe caseof a Swiss drug pany thatintroducedsoftware forevery salesrepresentative1s laptop,enabling themto provideconsistent and accurate price es.To helpstaff withthis innovation,the panyalso createdanew postof directorof pricingstrategy.D、这篇文章主要是关于定价pricing的题目算是阅读第一局部里比拟隐晦的了四个局部分别介绍了影响定价的一些因素第一题,公司没有合理定价答案是B段引用的一个例子He givestheexleofaconsumergoodspanythatwent bankruptlargelybecauseitdid notpriceitsdigitalcamerasproperly.因为没有对数码相机合理定价,所以一个消费品公司破产了和第一题吻合Consumer goodsgoods suchas food,clothing,etc.boughtand usedby individualcustomers消费品第二题,大环境使得涨价很困难答案是A段,有点不太明显,甚至可能需要点经济学根底He acceptsthat lowinflationfigures inmanyindustrialisedcountries makesraising pricestough,but arguesthat thisshouldnotnecessarily deterpanies很多工业国家的低通货膨胀率使得涨价变得困难通货o膨胀率是衡量一国宏观经济的重要指标,也就是这题所说的context低通货膨胀率,说明经济不太景气,涨价会很困难deterto makesb decidenot todo sthor continuedoingsth阻碍egThe pricedidnotdeter mostcustomers第三题,公司隐瞒定价策略的后果答案是D段的最后一句The worstapproach isto tryto keepthe pricingstructuresecret fromcustomers.Nowadays,that ismore likelyto leadtolost contractsthan largeprofits.最坏的方法是试图让定价构造对消费者保密今天,它更有可能导致失去合同而不是大的利润第四题,一个公司确保定价准确的方式答案是B段的这么一句aSwissdrugpanythat introducedsoftware foreverysales representative1s laptop,enabling themto provideconsistentandaccuratepricees一个瑞士的医药公司为每一o位销售代表的手提电脑引进了软件,确保他们提供持续准确的定价这里的accurate对应于precision,引进的软件就是方式means第五题,公司理解降价的后果答案在C段,但是不那么明显Supermarket chains,for exle,can easilytrack customerselasticity-how theirbuying habitschange inresponse toaprice riseor adiscount.大的超市可以轻易追踪客户的弹性他们的.购置习惯是如何对涨价或打折做出反响的这个题需要理解一个常见的经济学术语弹性elasticitythe extentto whichpeople wantto buymoreor lessofaproduct orservice whenitspricechangeso这个术语的概念根本吻合第五题所说的可以理解客户的需求弹性,也就理解了涨价或者降价的效果第六题,对产品定价首要的是根据客户所愿意支付的答案是A的最后一句based ontheir willingnesstopay.集于o他们的支付意愿这里的based on对应于the firstsectoro第七题,粗糙的定价准那么的广泛应用答案在C段,有点隐晦But althougha partycan nowmeasure thissort ofthingin amore sophisticatedway,following basicrules isstillthe mostmon wayof settingprices.虽然公司可以用一种更复杂的方式来衡量,遵守根本的规那么仍然是定价的最普遍的方式BUT是个信号rough可以从反面对应于sophisticated,the mostmon way对应于widespreaduse。