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电子商务EI ectroni cCommerce教学大纲teach ingprogram Coursenumber Coursename ElectronicCommerceCredit:3Period:48Major InternationaltradeSuggested studyterm:
7、l Curriculumnature purposeand assignmentsElectronic commerce theoryand applyis acourse basedon theneeds fordiversifiedtalents innew centurywhich developwith internetfor managementstudents.Learning this course shouldhave acomputer network,enterprisemanagement,marketing,management informationsystem andsuch relevantknowledge.This courseis mainlyfrom theperspective ofmanagement,the articleexpoundsthe meaningof theelectronic commercesystem,developing course,basic theory,basic knowledge,basic technology,all kindsof businessmodels,andother relevantlaws andregulations supportand soon.On theone hand,throughthe theoryteaching of thiscourse,to makestudents understandthe currenttrendof thedevelopment of e-commerce,understand andgrasp the basic principleofelectronic commerce,the methodas wellas theactual operationprocess,on theotherhand,in combinationwith experimentalfamiliar withthe tools,proceduresand basicmethods of e-commerce.、2content ofcourses basicRequirements andPeriod distributionsRequiExpe ComPerioremeinpor Diffcrime puteddistremntstant ultynt rCurriculumcontentributiarks☆△Perio periondod4Chapter1introduction toE-commerce
1.1E-commerce☆Adevelopment:past,present andfuture
1.2Concept andclassification ofBE-commerce☆
1.3Basic programpattern of E-commerce A
1.4legal relationshipof participantsinC AE-commerce
1.5impact androle of E-commerce intheCmodem economyChapter2development strategyof2E-commerce
2.1the reasonof researchingdevelopmentBstrategy ofE-commerce
2.2the environmentofE-commerce☆B AdevelopmentChapter3E-commerce technology2foundation
3.1the conceptionand compositionof★Binternet☆
3.2common internetservice B☆
3.3TCP/IP C△△
3.4application andmanagement ofCdomainnameChapter4E-commerce website2construction☆
4.1the generaldesign A
4.2software andhardware forwebsiteBdesignB
4.3website contentconstruction
4.4investment budgeton websiteC△Chapter5collection andcollation of2internet information
5.1basis ofnetwork businessinformation BA☆
5.2network businessinformation retrieval
5.3marketing informationcollection by△Cnetwork2Chapter6internet tradingbehavior☆
6.1overview ofinternet tradingbehavior A
6.2purchasing behaviorof internetBconsumer☆
6.3online tradingbehavior B
6.4E-government procurementC△2Chapter7e-marketing
7.1segmentation ofe-marketing C
7.2target marketposition B☆
7.3branding strategyofe-marketing A
7.4pricing strategyin e-marketing C△
7.5channel strategyofe-marketing C☆
7.6e-marketing servicestrategy A
7.7marketing strategyof mobile△☆AE-commerce△Chapter8online promotion
48.1concept,classification andfunctionalityCof onlinepromotion
8.2implementation procedureof onlineBpromotion☆
8.3online advertiseA
8.4website promotionB△Chapter9electronic payment
29.1the traditionalmode ofpayment CA☆
9.2electronic payment
9.3electronic bankingB△☆
9.4the thirdparty paymentAChapter10E-commerce logistics△
210.1overview ofE-commerce logisticsC☆
10.2E-commerce logisticsmodel A
10.3E-commerce logisticstechnology B△
10.4the internetof thingsBChapter11security managementin2network transaction
11.1fundamental waysin analyzingthe☆Brisks andadministration
11.2client authenticationtechnology B
11.3preventing intrusionby hackersC△
11.4the safetymanagement systemof the☆Bnetwork trading
11.5legal protectionofE-commerceCtransaction securityOnlineexperiment24;;basic requirement:A-skilled masterB-master C-understand、3suggest experimentproject、4Teaching methodsand teachingmeanslecture theoryand casediscussion.、5Evaluation methodand standardof evaluation;exam grade,70%Regular grade,30%、6Text bookand reference bookslText books:Yang Jianzheng,Electroniccommerce-a perspectivefromChina,lixin accountingpublishing house,
2017.lo2referencebooksGary PSchneider,E-business,China machinepress,
2014.
1、7thebasicofthisprogramThis programaccording tothe Chineseedit andtextbook.。