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商务英语广告类阅读理解对话阅读Elizabeth:Edison,have youread ouradvertising planWeve offeredyou anumber ofdifferentoptions:print,TV,websites,and movies.Edison:Yes,thanks.The costsvary alot,Elizabeth:Of course.Edison:You mentionedmovies Youmean productplacementElizabeth:Yes.But itsvery expensive.It maybe betterto considerPlan B:sponsoringa newprogram,On theRoad.Edison:WhaVs thataboutElizabeth:IVs atravel documentaryseries introducingthe undiscovered beauty andlocalcustoms alongthe Highway
101.We understandthat yourtarget marketis SUVlovers,and Ithink theyare goingto likethis program.Edison:What would be ourpart inthe programElizabeth:A teamof volunteersunder yourbrand woulddrive anAuto S4all theway.The/dbein everyprogram andwould beinvolved withall theadventures of the roadandthe excitementof findingnew placesand meetingnew people.Your brandwouldbeveryvisible throughout.Edison:Um,sounds good!It matchesthe spiritoftheAuto S4—adventurous!伊丽莎白爱迪生,你看了我们的广告策划吗?我们为你提供了多种选择印刷广告、电视广告、网站广告和电影广告爱迪生看过了,谢谢这些广告的费用差别很大伊丽莎白是的爰迪生你提到了电影?你说的是植入式广告吗?伊丽莎白是的,但是这种广告很贵我们最好考虑计划赞助一档名为《在路上》的B新节目爱迪生这档节目的内容是什么?伊丽莎白这是一部旅行纪录片,介绍号公路沿线地区不为人知的美景和当地的风101土人情我们知道你们的目标市场是爱好者,我觉得他们会喜欢这档节目的SUV爰迪生我们在节目中扮演什么角色呢?伊丽莎白你们旗下的一队志愿者会全程驾驶一辆汽车他们会在每一期节目中出现,S4全程参与这次冒险之旅,在探索新地、结识新人的过程中收获令人兴奋的体验在整个节目中都可以看到你们的品牌爱迪生嗯,听起来不错!这很符合汽车所代表的精神——冒险!S4单词阅读信誉credibility n,规模经济economies ofscale急需品emergency goods经验性实例empirical evidence企业家战略entrepreneurial strategy顾客分析customer analysis顾客接触customer contact顾客亲密度customer intimacy顾客忠诚度customer loyalty句型阅读WeChat couldbe agood wayto providecustomer serviceand support.微信会是提供客户服务和支持的有利途径我们We willhave toinclude abrand endorserinto ouradvertising plansfor thisyear.也得将品牌代言人纳入本年度的广告计划中。