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市场调查汇报表格模导语市场调查汇报是经济调查汇报的一种重要种类,它是以科学的措施对市场的供求关系、购销状况以及消费状况等进行深入细致地调查研究后所写成的书面汇报如下是整顿市场调查汇报表格模板的资料,欢迎阅读参照□
一、市场调查汇报的特性□其作用在于协助企业理解掌握市场的现实状况和趋势,增强企业在市场经济大潮中的应变能力和竞争能力,从而有效地增进经营管理水平的提高□市场调查汇报可以从不一样角度进行分类按其所波及内容含量的多少,可以分为综合性市场调查汇报和专题性市场调查汇报;按调查对象的不一样,有有关市场供求状况的市场调查汇报、有关产品状况的市场调查汇报、有关消费者状况的市场调查汇报、有关销售状况的市场调查汇报以及有关市场竞争状况的市场调查汇报;按表述手法的不一样,可分为陈说型市场调查汇报和分析型市场调查汇报□与一般调查汇报相比,市场调查汇报无论从材料的形成还是构造布局方面都存在着明显的共性特性,但它比一般调查汇报在内容上更为集中,也更具专门性□
二、市场调查汇报的格式与写法□The headlineof the market research report,the headlineof the article,directly confusesthe contentsor subjectsof the surveydirectly,such asthe trend of potentialpurchasingpower ofurban residentsin thewhole province.In practice,the title of thistype of market research reportis moreattractive andattractive in the formof adouble topicpositivesubtopic.For example,acompetition intoday,hopeto betomorrow-national washingmachine userquestionnaireanalysis reportamarket inwhere一tianjin areathree peaklightpassenger caruser survey”and so on.□ii introductionof market research report□The introductionis alsocalled the introduction,whichis thefront part of the main body of the market researchreport.It should be conciseand concise.Shall generallybegives upto investigatethe purpose,time,place,object andscope,methods andinvestigators itself,also canbe summedupthe basicidea ofamarket research report orconclusion,in order to make the readerto the full textcontent,□Themeaning and so onget theinitial understanding.Then,witha transitionalsentence,the mainpart iselicited.Such asapaper titled“about thecity s2023electric heater marketsurvey,market research report,theintroductionpart of thewriting”XX citynorth surveyplanning firmauthorizedby XX,in March2023to Aprilin somedomestic provincesandcities conductedan electric heatermarket research.Now theinvestigationreport asfollows”with brieftext givesupthe mainbodyof investigation status,the elementssuch astime,object andscope ofinvestigation,and openatransitional sentencesbelow,write upto specification.Thispart of the textshould becareful toavoid theverbose;Depending on the situation,you canalso omitthis sectionto make yourprose more concise.□3the subjectof market research report□This part is thecore of the market research reportandthe keypoint anddifficulty ofwriting.It shouldexplainthe basicsituation of the investigation,make scientificandreasonable analysisand forecast,and putforward somespecificcountermeasures and Suggestions onthis basis.Specific contentsinclude the following threeaspects□Market survey report-is introducedthe market surveyreport oforientation,namely tointroduce surveyof basicsituation,is the basis of thefull text and the maincontent,should becombined withnarrative andtechnique,theinvestigation objectof historyand reality,including marketconditions,the relationshipbetween production andconsumption,product,output andprice levelclearly stated.In termsof specificwriting,it canbe boileddown toseveralcategories accordingto thenature of the problem.It canalsobe chronological,or listNumbers,charts,or images.In anycase,strive to be accurateand specific,and bewell-organized inordertoprovide a solid basis for theanalysisand recommendationsbelow.□Market research report,analysis forecastmarket surveyanalysisforecast,namely theanalysis ofbasic situationinvestigationobtained on thebasis of marketdevelopmenttrend forecast,it directlyaffects thedepartments andcorporateleadership decision-making behavior,and thereforemuststrive towrite well.In orderto adoptthe method ofdiscussion,the dataobtained bythe investigationareanalyzed andanalyzed,and the scientific researchandinference arecarried out,and theconcluding opinionswhichconform to the lawof thedevelopment ofthings areformed.The languageshouldberich injudgment andpertinence,andit shouldbe donein asmall way.In this way,it isclearthat theinformation obtainedfrom the investigation shouldbefree toplay the“faith tour”•□Market research report,marketing Suggestionsthis contentis theembodiment of thepurpose andaim market research report,in theabove,on thebasisofinvestigationand analysisof forecast,put forwardconcreteproposals andmeasures,provide thereference forthedecision makers.We shouldpay attentionto thepertinenceand feasibilityof theproposal andbe ableto solvetheproblem.□Market researchreport□Take thearticle“survey onthe market of electricradiatorin2023as anexample□The bodypartiswritten as□
1.Production situation□According to the investigation,there arefewmanufacturers ofelectric heatersin China,about
30.In2023,the total output of these enterpriseswas about
240.19million.The annualoutput ofmore than100,000is mainlyguangdong midea powerplant,ningbo tiangongindustrial co.,LTD.Eight companies.The total output of these eightenterprisesis about
209.53million,accounting for
87.24%of thetotaloutputofthedomestic electric heater.Thespecific figuresare shownin table1slightly.□The abovesituation showsthat althoughthe electric heaterindustry isin theinitial stage,the productionconcentrationis veryhigh.In particular,guangdongmidea,which producesthe largestoutput,produces more than aquarterof itstotaloutputand hasa distinctmonopoly intheindustry.□
2.Sales□According to the surveyof27major shoppingmalls inBeijing,dal ian,shenyang,jinan,hangzhou andwuhan,totalsales volumewas about71,000in
2023.Among them,the saleofmorethan5000sets ofdalian mall,dalian departmentstoreFive stores,with annualsales volumeof about44447,accounted for
62.2percent ofthe27total sales.The specificfiguresare shownin table2slightly.□The abovesituation showsthat theconcentration oftheelectric heateris veryhigh,similar tothe highconcentrationofthe electricheater.On theone hand,thisphenomenon reflectsthat the marketofelectricheateris inthedevelopment stage,most ofthe shoppingmalls haveusedthe electricheater asa testmarketing commodity operation,theelectricheater asthemaincommodityoperationis few;On theother hand,despite thesmall numberof successfulmalls,the factthat thesesuccessful peopleare successfulatleast indicatesthat theelectricheaterhas greatmarketpotential andgood prospectsfor development.□
3.Competition ofvarious brandsabbreviated□
4.Market analysisand outlookslightly□Analysis ofproduct andconstruction area,heating area,product productionand salessituation abbreviated□
5.Suggestions abbreviated□Product investigationis oneofthemain contents ofmarket survey.Product market survey reportindustry,professional technicalis verystrong.Its contentsinclude generalproduct brand,quality,style,function,price,technology,service,consumption,and forthe productevaluation,opinions,requirements,product marketing,market outlook,etc.Model essayfocuses onthe marketreportfor theproduct production,sales,brand,andsoonandsoforth,using the methodofdigital analysis,comparison,position analysis,especially in the fourthpart toaffectthe productsales floorarea,heating area,such asdeepbackground analysis,and toforecast,makethearticle morepowerful,onthebasisofthe proposed□The countermeasureand suggestion,must appearreasonableaccording tothe enrichment,persuasiveness.□4theconclusion ofthe market survey report□The endis animportantpartofthe market researchreport,tobeshort andtothe point.In general,the content ofthefulltextissummed upto highlightthe viewpointsand emphasizethemeaning.Or looktothefuture,and makea knotwith apromisingpen.Depending onthe actualsituation,this partcanbe omittedto makethe prosemoreconcise.□
3.The writingpoints ofmarket researchreport□amarket survey report-based onthescientificmarket surveymethod□In the market economy,the keytothesuccess orfailureof marketoperation liesin whetherthe businessdecision isscientific,andthescientific decisionmust bebased onthescientific marketsurvey method.Therefore,must begood atusingthemethodof inquiry,observation,data accessmethod,experimental methodand questionnairesurvey methods,suchas timelycapture therapidly changingmarket changes,inorder toget real,reliable,and typical,persuasive businessmaterials.The marketsurvey reportwritten onthis basismustbe scientificand targeted.□2marketresearchreport-based onreal andaccuratedata materials□Due tothe marketsurvey report is thesupply anddemandof the market,marketing situationand consumptionto theinvestigationofthebehavior ofwritten report,so itoftendepends ona varietyof datamaterials.These datamaterialsare thebasisforqualitative andquantitative analysis.Theyshould begood atusing statisticaldata toillustrateproblems inwriting toenhance thepersuasive powerof marketresearchreports.In thisregard,we canalso findout fromtheabove marketsurvey report.□3marketresearchreport-leverage isdemonstratedin fulland forcefulanalysis□Write marketresearchreport,must bebased onthe factthata lotof materialtomake,including dynamicand static,imagery,nature,history,reality andsoon,to saytheintricate,abundantly,but the contentsofthe writtenintothe marketsurvey reportis byno meanssimple listand thesefactsmaterial accumulation,and mustuse thescientificmethod to effectively analyzefully,only inthisway,themarket surveyreport formarket forecastand proposedcountermeasuresandSuggestionswill obtainasolidsupport.□□市场调查汇报的内容构造一般由如下几部分构成□(-)市场调查汇报的标题□标题是市场调查汇报的题目,一般有两种构成形式□市场调查汇报标题一一公文式标题,即由调查对象和内容、文种名称构成,例如《有关2023年全省农村服装销售状况的调查汇报》值得注意的是,实践中常将市场调查汇□市场调查汇报标题文章式标题,即用概括的语言形报简化为“调查”,也是可以的;式直接交待调查的内容或主题,例如《全省城镇居民潜在购置力动向》实践中,这种类型市场调查汇报的标题多采用双题例如《竞争在今天,但愿在明天全国洗衣机顾客问卷调(正副题)的构造形式,更为引人注目,富有吸引力查分析汇报》、《市场在哪里一一天津地区三峰轻型客车顾客调查》等□
(二)市场调查汇报的引言□引言又称导语,是市场调查汇报正文的前置部分,要写得简要扼要,精炼概括一般应交待出调查的目的、时间、地点、对象与范围、措施等与调查者自身有关的状况,也可概括市场调查汇报的基本观点或结论,以便使读者对全文内容、□意义等获得初步理解然后用一过渡句承上启下,引出主体部分例如一篇题为《有关全市2023年电暖器市场的调查》的市场调查汇报,其引言部分写为“XX市北方调查筹划事务所受XX委托,于2023年3月至4月在国内部分省市进行了一次电暖器市场调查现将调查研究状况汇报如下”用简要文字交待出了调查的主体身份,调查的时间、对象和范围等要素,并用一过渡句启动下文,写得合乎规范这部分文字务求精要,切忌罗嗦芜杂;视详细状况,有时亦可省略这一部分,以使行文更趋简洁□
(三)市场调查汇报的主体□这部分是市场调查汇报的关键,也是写作的重点和难点所在它要完整、精确、详细地阐明调查的基本状况,进行科学合理地分析预测,在此基础上提出有针对性的对策和提议详细包括如下三方面内容□市场调查汇报一一状况简介市场调查汇报的状况简介,即对调查所获得的基本状况进行简介,是全文的基础和重要内容,要用论述和阐明相结合的手法,将调查对象的历史和现实状况包括市场占有状况,生产与消费的关系,产品、产量及价格状况等表述清晰在详细写法上,既可按问题时性质将其归结为几类,采用设置小标题或者撮要显旨的形式;也可以时间为序,或者列示数字、图表或图像等加以阐明无论怎样,都要力争做到精确和详细,富有条理性,以便为下文进行分析和提出提议提供坚实充足的根据□市场调查汇报一一分析预测市场调查汇报的分析预测,即在对调查所获基本状况进行分析的基础上对市场发展趋势作出预测,它直接影响到有关部门和企业领导的决策行为,因而必须着力写好要采用议论的手法,对调查所获得的资料条分缕析,进行科学的研究和推断,并据以形成符合事物发展变化规律的结论性意见用语要富于论断性和针对性,做到析理入微,言简意明,切忌脱离调查所获资料随意发挥,去唱“信天游□市场调查汇报一一营销提议这层内容是市场调查汇报写作目的和宗旨的体现,要在上文调查状况和分析预测的基础上,提出详细的提议和措施,供决策者参照要注意提议的针对性和可行性,可以切实处理问题□市场调查汇报□以《有关全市2023年电暖器市场的调查》一文为例,该市场调查汇报的主□体部分写为□据调查,内以电暖器为重要产品的生产企业为数不□
1.生产状况多,大概30多家2023年,这些企业电暖器总产量约
240.19万台其中年产量超过10万台的重要有广东美的家电厂、宁波天工实业企业八家企业这八家企业电暖器总产量约
209.53万台,占国内电暖器总产量的
87.24%详细数字见表一(略)□以上状况表明虽然电暖器行业目前处在起步阶段,但生产集中程度都非常高尤其是产量排行第一的广东美的家电厂,其产量超过国内总产量的四分之一,在本行业中处在明显的垄断地位□
2.销售状况□据对北京、大连、沈阳、济南、杭州、武汉六个都市的27家大商场的调查,2023年总销量约为71000台其中,销量超过5000台的有大连商场、大连百货大楼五家商场,年销售总量约44447台,占27家销售总量的
62.2%详细数字见表二(略)□以上状况表明与电暖器生产的高度集中类似,电暖器销售的集中程度也非常高这种现象首先反应了电暖器市场正处在开发阶段,大部分商场都把电暖器作为试销商品经营,把电暖器作为重要商品经营的为数甚少;另首先,虽然经销电暖器获得成功的商场数量不多,但这些成功者的事实至少阐明,电暖器极具市场潜力,具有良好的发展前景□
4.市场分析与展望(□
3.多种品牌的竞争(略)□产品与建筑面积、供热面积的分析,产品生产和销售状况的分析(略)□
5.几点提议(略)□产品调查是市场调查的重要内容之一产品市场调查汇报的行业性、专业技术性很强其内容一般包括产品的品牌、质量、款式、功能、价格、技术、服务、消费,及对产品的评价、意见、规定、产品的市场销售、市场展望等上述市场调查汇报□对策和提议,必然显得理据充实,说服力强)市场调查汇报时结尾□结尾是市场调查汇报时重要构成部分,要写得简要扼要,短小有力一般是对全文内容进行总括,以突出观点,强调意义;或是展望未来,以充斥但愿的笔调作结视实际状况,有时也可省略这部分,以使行文更趋简炼□
三、市场调查汇报的写作要点□
(一)市场调查汇报——以科学的市场调查措施为基础□在市场经济中,参与市场经营的主体,其成败的关键就在于经营决策与否科学,而科学的决策又必须以科学的市场调查措施为基础因此,要善于运用问询法、观测法、资料查阅法、试验法以及问卷调查等措施,适时捕捉瞬息万变的市场变化状况,以获取真实、可靠、经典、富有说服力的商情材料在此基础上所撰写出来的市场调查汇报,就必然具有科学性和针对性□
(二)市场调查汇报一一以真实精确的数据材料为根据□由于市场调查汇报是对市场的供求关系、购销状况以及消费状况等所进行的调查行为的书面反应,因此它往往离不开多种各样的数据材料这些数据材料是定性定量的根据,在撰写时要善于运用记录数据来阐明问题,以增强市场调查汇报的说服力有关这点,我们从上述市场调查汇报□
(三)市场调查汇报一一以充足有力地分析论证为杠杆□撰写市场调查汇报,必须以大量的事实材料作基础,包括动态的、静态的,表象的、本质的,历史的、现实时等等,可以说错综复杂,丰富充实,但写进市场调查汇报中的内容决不是这些事实材料的简朴罗列和堆积,而必须运用科学的措施对其进行充足有力地分析归纳,只有这样,市场调查汇报所作的市场预测及所提出的对策与提议才会获得坚实的支撑□英文版□The characteristicsofmarketsurveyreport□Its roleis tohelp companiesgrasp presentsituation andthetrendofthemarket,the enhancemententerprise thestrainability andcompetition abilityin thebig tideofthemarketeconomy,so astoeffectivelypromote theimprovement ofmanagementlevel.□Market researchreports canbe categorizedfrom differentperspectives.According tothecontentof itscontents,itcan be divided intothe comprehensivemarketresearchreportand thespecialized marketresearchreport;Differencesaccording totheinvestigationobject,and howabout themarketsupply anddemand ofthemarketsurveyreport,aboutthe productofthemarketsurveyreport,about consumermarketsurvey,marketresearchreport onsales andmarket surveyreporttothecompetition inthemarket;According tothedifferent methodsof presentation,it canbedividedintostatement marketresearchreportand analyticalmarket surveyreport.□Compared withthe generalsurvey,marketresearchreportno matterfrom thematerial formor structurelayout,thereis aobvious commonfeatures,but it is betterthan ordinarysurveymore concentratedinthecontent,and morespecialized.□li.Format andwriting ofmarketsurveyreport□Thecontent structureofthemarketsurveyreportisgenerallycomposed ofthefollowingparts□I thetitle ofthemarketresearchreport□The titleis thetitleofthemarketresearchreport,andthere aregenerally twoforms□The titleofthemarketresearchreport-the officialtitle,which ismade upofthesubject andcontentofthesurvey andthe nameofthedocument,such asthe investigationreportonthesales ofrural clothingintheprovince in
2023.It isworth notingthat inpractice,itisalso possibletosimplify themarket investigationreport into“investigation”•。