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年专八考试阅读精选复习题20232023年专八考试阅读精选复习题业精于勤而荒于嬉,行成于思而毁于随,以下是我为大家搜寻整理的2023年专八考试阅读精选复习题,期望能给大家带来帮忙!更多精彩内容请准时关注我们应届毕业生考试网!Culture isone of the mostchallenging elementsof theinternationalmarketplace.[This systemof learnedbehavior patternscharacteristicof themembers ofa givensociety isconstantly shapedbya setof dynamicvariables:language,religion,values andattitudes,manners andcustoms,aesthetics,technology,education,and socialinstitutions.」
①To copewith thissystem,an internationalmanagerneeds bothfactual andinterpretive knowledgeof culture.To someextent,the factualknowledge canbe learned;its interpretationcomesonly throughexperience.The mostcomplicated problemsin dealingwith theculturalenvironment stemfrom thefact thatone cannotlearn cultureonehasto liveit.Two schools of thoughtexist inthe business world on howto dealwith cultural diversity.One isthat businessis business theworld around,following the model of Pepsi andMcDonalds.In somecases,globalization isa factof life;however,cultural differencesarestill farfrom converging.The otherschool proposesthat companiesmust tailorbusinessapproaches toindividual cultures.Setting uppoliciesand proceduresin eachcountry hasbeen comparedto anorgantransplant;the criticalquestion centersaround acceptanceorrejection.The majorchallenge tothe internationalmanager isto makesurethat rejectionis nota resultof culturalmyopia orevenblindness.Fortune examinedthe internationalperformance ofa dozenlargecompanies thatearn20percent ormore oftheir revenueoverseas.Theinternationally successfulcompanies allshare animportant quality:patience.They havenot rushedinto situationsbut ratherbuilt theiroperationscarefully byfollowing themost basicbusiness principles.These principlesare toknow youradversary,know youraudience,andknow yourcustomer.
1.According tothe passage,which ofthe followingis trueA.All internationalmanagers canlearn culture.B.Business diversityis notnecessary.C.Views differonhowto treatculture in businessworld.D.Most peopledo notknow foreignculture well.
2.According tothe author,themodel ofPepsi.A.is inline withthe theoriesoftheschool advocatingthebusiness isbusinesstheworld aroundB.is differentfrom themodelofMcDonaldsC.shows thereverse ofglobalizationD.has convergedcultural differences
3.The twoschoolsofthought.A.both proposethat companiesshould tailorbusiness approachestoindividual culturesB.both advocatethat differentpolicies beset upin differentcountriesC.admit theexistence ofculturaldiversityinbusinessworldD.Both Aand B
4.This articleis supposedto bemost usefulfor those■A.who areinterested inresearching thetopic ofculturaldiversityB.who haveconnections tomore thanone typeof cultureC.who wantto travelabroadD.who wantto runbusiness onInternational Scale
5.According toFortune,successful internationalcompanies.A.earn20percent ormore oftheir revenueoverseasB.all havethe qualityof patienceC.will followthe overseaslocal culturesD.adopt thepolicy ofinternationalization文档内容到此结束,欢迎大家下载、修改、丰富并分享给更多有需要的人。