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公共英语等级考试五级阅读理解高级试题精选公共英语等级考试五级阅读理解高级试题精选下面,我A birdis knownby itsnote,and aman byhis talk.为大家搜寻整理了公共英语等级考试五级阅读理解高级试题精选,期望能给大家带来帮忙!更多精彩内容请准时关注我们应届毕业生考试网!Read thefollowing textand filleach ofthe numberedspaces withONEsuitable word.Write youranswers onANSWER SHEET
1.The mostobvious purposeof advertisingis toinform theconsumerof availableproducts orservices.The second31is tosell theproduct.The secondpurpose mightbe moreimportant tothemanufacturers thanthe
32.The manufacturersgo beyondonly tellingconsumersabout theirproducts.They alsotry topersuade customersto buy the33by creatinga desire34it.Because ofadvertisement,consumers thinkthat theywant somethingthat theydo notneed.Afterbuying somethin9,the purchasercannot alwaysexplain whyit was
35.一Even36the purchaserprobably doesnot knowwhy he or sheboughtsomething,the manufacturers
37.Manufacturers haveanalyzed thebusiness of38and buyin
9.Theyknow allthe differentmotives thatinfluence aconsumer spurchase一一some rationaland39emotional.Furthermore,they takeadvantage ofthis
40.Why41so manyproducts displayedat thecheckout countersingrocery storesThe storemanagement hassome good
42.By thetimethe customeris43to payfor apurchase,he or she hasalready made一rational,thought outdecisions44what he or sheneeds andwantsto buy.The45feels that heorshe has done a good jobof choosingthe items.The shopperis especiallyvulnerable atthispoint.The46of candy,chewing gum,and magazinesare veryattractive.They persuadethe purchaserto buysomething foremotional,not47motives.For example,the customerneither needsnor planstobuy candy,but whilethe customeris standing,waiting topay money,heorshe maysuddenly decidetobuy
48.This isexactly49the storeand themanufacturer hopethat thecustomerwill
50.The customerfollows hisor herplan.答案及解析从文中的第一句话可以
31.purpose“The mostobvious purpose...看出后面还有别的目的,而不是仅仅有最明显的目的故答案为purposeo依据题意,想在这里做一个比较,而比较的对象是目的
32.first这里仅仅给出了两个目的,所以这里是和第一个目的‘进行比较故答案为first从前一句话
33.production“The manufacturersgo beyondonly可以看出,一方面广告要telling consumersabout theirproducts.”介绍自己的产品,而其次个目的就是卖掉自己的产品所以这里想要表达的意思是“广告要使得顾客有一种购买的欲望去购买自己的产品”故答案为production解析见上题后面用介词故答案为表示“…
34.for desirefor for,的欲望”本句的前一句话说“顾客认为他们需要一些他们其实不
35.bought需要的商品”这就是广告的作用但是买完之后,“他们却不知道当时为什么买了这种商品”这里是被动的句式故答案为boughto本句话的意思是“尽管知道顾客们可能不知道自己为什
36.though么买了这些商品,但是卖家却知道怎么去做”故答案为though解析见上题,为了避开与前面的重复,这里可以换做
37.do knowdo故答案为do关键是看后面的本句话的意思是“商家分
38.selling andbuying析市场的供需状况”故答案为selling关键是留意前后全都
39.some and“some rationaland...前面说促使顾客购买的动机有许多,有的是理性的,有的却remotional,是冲动所以这里应当是故答案为some some前面讲商家正确的分析市场的供需信息,知道是什么
40.knowledge因素影响顾客的购买欲望这就是他们利用的信息学问故答案为knowledgeo分析句子结构,这里缺少系动词来构成动词的被动形式
41.are be故答案为ale本段的第一句话提出问题,问为什么在结算处摆设了那
42.reasons么多的商品很明显,后面的文章对这个问题进行回答,并列举了缘由故答案为reasonso顾客来到结算处,说明他们预备好了要付账
43.ready beready to的意思是“预备好了做某事”故答案为ready…的打算”英语表达为这里介词需要a
44.on decision on sth.”用故答案为onon从这个句子的宾语
45.customer“…thatheorshehasdoneagoodjob可以看出,这里说的是顾客的行为,他们认为of choosingtheitems.”自己买这些商品是很理性的故答案为customer文档内容到此结束,欢迎大家下载、修改、丰富并分享给更多有需要的人。