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全国英语等级考试pets-4备考试题2023全国英语等级考试pets-4备考试题2023Learning anylanguage takesa lotof effort,but dontgive up.以下是我为大家搜寻整理的全国英语等级考试pets-4备考试题2023,期望对正在关注的您有所帮忙!更多精彩内容请准时关注我们应届毕业生考试网!Advertisers tendto thinkbig andperhaps thisis whytheyre alwayscomingin forcriticism.Their criticsseem toresent thembecause theyhavea flairfor self-promotion andbecause theyhave somuch moneytothrow around.Its iniquitous,they say,that thisentirelyunproductive industryif wecan callit thatshould absorbmillionsof poundseach year.It onlygoes toshow howmuch profitthe bigcompaniesare making.Why dontthey stopadvertising andreduce thepriceof theirgoods Afterall,its theconsumer whopaysThe poorold consumer!Hed haveto paya greatdeal moreifadvertising didntcreate massmarkets forproducts.It ispreciselybecause of the heavyadvertising thatconsumer goodsare socheap.Butwe getthe wrongidea ifwe thinkthe onlypurpose ofadvertising istosell goods.Another equallyimportant functionis toinform.A greatdealof theknowledge wehave abouthousehold goodsderives largelyfromthe advertisementswe read.Advertisements introduceus tonewproducts orremind usof theexistence ofones wealready knowabout.Supposing youwanted to buy awashing machine,it ismore thanlikelyyou wouldobtain detailsregarding performance,price,etc.,from anadvertisement.Lots ofpeople pretendthat theynever readadvertisements,butthis claimmay beseriously doubted.It ishardly possiblenot toreadadvertisements thesedays.And whatfun theyoften are,too!Just thinkwhat a railwaystation ora newspaper would belike withoutadvertisements.Would youenjoy gazingatablank wall or readingrailwaybyelaws whilewaiting fora trainWould youlike toread onlycloselyprinted columnsof newsin your daily paperA cheerful,wittyadvertisement makessuch adifference toa drabwallora newspaperfullof thedaily rationof calamities.We mustnot forget,either,that advertisingmakes apositivecontribution toour pockets.Newspapers,commercial radioandtelevision companiescould notsubsist withoutthis sourceof revenue.The factthat wepay solittle forourdailypaper,or canenjoy somanybroadcast programmesis dueentirely tothe moneyspent byadvertisers.Just thinkwhat anewspaperwouldcost ifwe hadto payitsfull price!Another thingwe mustntforget is the smallads.which areinvirtually everynewspaper andmagazine.What atremendously usefulservicethey performfor thecommunity!Just aboutanything canbeaccomplished throughthese columns.For instance,you canfind ajob,buy orsell ahouse,announce abirth,marriage ordeath inwhat usedtobe calledthe hatch,match anddispatch columnbut byfar themostfascinating sectionisthepersonal oragony column.No otheritem inanewspaper providessuch entertainingreading oroffers sucha deepinsightinto humannature.Its thebest advertisementforadvertising thereis!
1.What ismain ideaof thispassageA.Advertisement.B.The benefitsof advertisement.C.Advertisers performa usefulservice tocommunities.D.The costsof advertisement.
2.The attitudeoftheauthor towardadvertisers isA.appreciative.B.trustworthy.C.critical.D.dissatisfactory.
3.Why dothe criticscriticize advertisersA.Because advertisersoften brag.B.Because criticsthink advertisementis a〃waste ofmoney C.Because customersare encouragedtobuymore thannecessary.D.Because customerspay more.
4.Which ofthe followingis NotTrueA.Advertisement makescontribution toour pocketsand wemay knoweverything.B.We canbuy whatwe want.C.Good qualityproducts dontneed tobe advertised.D.Advertisement makesour lifecolorful.
5.The passageisA.Narration.B.Description.C.Criticism.D.Argumentation.Vocabularyle inforsth.是某事物的对象,吸弓I某事物,获得
2.flair天资,天分
3.escalator极邪恶的,极不公正的
4.drab单调的,乏味的
5.subsist活下去,生存下去,维持下去
6.hatch孵化(指生孩子)
7.match匹配,婚姻
8.dispatch派遣,发送
9.E1Dorado极大苦痛,煎熬
10.agony column(报刊中关于个人疑难问题征询意见的)答案详解I.C.广告对社会的服务很有用从三方面来叙述广告作用其次段点出假如广告不为产品开拓广阔的市场,我们就得付出许多钱,正是由于大量的广告费用,消费者的商品才会那么廉价广告除销售商品外,其重要的功能在通知/告知信息,有关家用商品的很多只是来自广告,还有新产品的介绍第三段讲了美化环境功能假如火车站的墙上和报上没有广告,那会怎么样一幅悦人心目,机灵的广告将转变一切第四段讲了它为我们省钱别忘了广告对我们口袋作出乐观的贡献报纸、电台、电视台公司没有这笔收入很难生存我们的报纸,我们付给很少,或者说,我们能享受那么多的节目完全是由于广告商花的钱假如要我们付报纸的全价,那我们要花多少钱!最终一段讲了各种专栏的功能人们可以在这些栏目找工作、买卖房子、宣布婚丧嫁娶信息这些都围着一个中心广告对社会服务的‘有用性A.广告太笼统B.广告之优点文章不是讲优点,而是讲服务于社会的功能D.广告费用
2.A.观赏/欣赏从上述解释也可推知是A项最重要的,提出种种功能,是为了反对第一段内提到的论点完全是非生产企业每年汲取几百万镑,这说明这些大公司利润有多高最重要的是消费者付的广告费等反对更说明白A项对B.值得信任C.批判D.不满足
3.A.由于广告商经常爱吹见难句译注
1.
8.由于批判者认为广告铺张钱C.由于广告促使消费者购买不必要的东西D.由于消费者支付更多
4.C.优质产品不需要广告一切产品都需要广告,新产品、老产品都需要A.广告对我们的口袋作出贡献B.我们可以买到我们所需的D.广告使我们生活丰富多彩这三条都提到也是真实的
5.C.文章一开头就提到对广告的批判,然后以对比的手法说明其功能A.叙事B.描写D.谈论文档内容到此结束,欢迎大家下载、修改、丰富并分享给更多有需要的人。