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Business EnglishOutline•Introduction toBusiness English目录•Basic knowledgeof Business EnglishCONTENTS•Business Englishcommunication skills•Practical Applicationof Business English•Cultural Backgroundof Business English•Learning Methodsand Skillsfor BusinessEnglish01CHAPTERIntroduction toBusinessEnglishDefinition of Business EnglishBusiness English isa subsetof Englishused inprofessional andcommercialcontexts Itencompasses thelanguage skillsandcommunication practicesnecessary to conduct businesstransactions andinteractionseffectivelyIt ischaracterized byspecific vocabulary,grammar,and writing stylesdetailed to the needsof thebusiness worldTheImportance of Business EnglishGlobalConnectivityBusiness English is essential for facilitatingcommunication betweencompanies andindividualsacross differentcultures andcountries Itenables themtoconductbusinesstransactions,negotiate deals,and shareinformation effectivelyEnhancedCredibilityProficient use ofBusiness English canenhance thecredibility andprofessionalism ofanindividual ororganization Itdemonstrates acommitment toexcellence and a willingnesstoengage withglobal partnerson alevel playingfieldThe Scopeof ApplicationofBusinessEnglish要点一要点二Marketing andSales Negotiationsand ContractsBusinessEnglish iscrucial formarketing andsales BusinessEnglish is essential forsuccessfulactivities,enabling companiesto promotetheir negotiationsand contractmanagement Itenablesproducts andservices tointernational audiencesIt partsto communicateeffectively,understand eachsupportsthe developmentof marketingcollateral otherspositions,and reachagreement onterms thatandsales pitchesthat areclear,targeted,and arefair andreasonableeffective02CHAPTERBasic knowledgeofBusiness EnglishBusinessEnglish VocabularyBusinessEnglish VocabularyMastercommonly usedbusiness Englishvocabulary,such asprofessional terminologyin thefields ofbusinessnegotiation,marketing,financial management,etc.,and beable toaccurately expressbusinessintentions.Vocabulary memoryskillsUse effectivememory methodssuch ascategorical memory,associative memory,etc.to improvetheefficiency andaccuracy ofvocabulary memory.BusinessEnglishGrammarBusiness EnglishGrammarMaster thebasic grammarrules of business English,such astense,voice,clauses,etc.,and beable towrite business English sentenceswithcorrect grammarand clearexpression.Grammar applicationskillsUnderstand theuseofgrammar indifferent contexts,such asformaland informalsituations,written andoral expressions,etc.,to improvetheappropriateness of businessEnglishexpression.BusinessEnglish Writing SkillsBusinessEnglishWritingskillsWritingMaster thebasic normsofbusinessUnderstand howto improvethe clarity,English writing,such asformat,accuracy,and persuasivenessof writing,structure,language style,etc.,and besuch aslogical structure,languageable towrite standardizedbusiness expression,and rhetoricaldevices,toEnglish letters,reports,and otherenhance thelevel ofbusiness Englishdocuments.writing.03CHAPTERBusiness EnglishcommunicationskillsBusiness EnglishSpeaking01020304Situational Awareness:BusinessEnglishSpeaking:Pronunciation andConfidence andUnderstandingandClear andEffective Introduction:Accuracy andAuthenticity:ProjectingAdapting toDifferentCommunication ProfessionalismProfessionalism andTrustBusiness ScenariosBusinessEnglish ListeningComprehensionSkills ActiveListeningUnderstanding BusinessEnglish ShowingInterest andUnderstandingPhrases andIdioms inConversationsSummarizing andNonverbal CommunicationParaphrasingReadingBody Languageand OtherRetaining KeyInformation andCuesUnderstanding MainPointsBusiness EnglishReading andTranslationUnderstanding BusinessDocumentsContracts,Reports,Proposals,and MoreCriticalThinking andAnalysisAssessing Informationand DrawingConclusionsTranslation SkillsConvertingText intoOther Languageswith AccuracyandFluencyCultural AwarenessUnderstandingDifferences inBusiness PracticesandCommunication StylesAcross Countiesand Cultures04CHAPTERPractical ApplicationofBusiness EnglishBusinessNegotiationBusiness NegotiationCommunicationNegotiation StrategiesSkillsProcessThe processofbusinessThere arevarious negotiationEffective communicationskillsnegotiation involvesstrategies thatcan beemployed areessential forsuccessfulunderstanding theneeds andduring business negotiations,businessnegotiationsSkills suchobjectivesof bothparties,such asthe hardbarrier strategy,as activelistening,clear andidentifyingareas ofagreement thesoft barrierstrategy,and theassertive speaking,and theabilityand disagreement,and proposingwin winstrategy Themost toread betweenthe linesareand bargainingsolutions untilan appropriatestrategy dependson criticalfor effectiveagreementis reachedthe specificcircumstances of the communicationduringnegotiation negotiationsBusinessReportBusiness ReportStructureA businessreport typicallyconsiders anexecutive summary,an introduction,a mainbody,and aconclusionEach sectionhas aspecific purpose and attributestotheoverall objectiveof thereportReport WritingStylesThere arevarious reportwritingstyles,including theformal style,the informationstyle,and theacademicstyle Themost appropriatestyle dependson the purposeandaudience ofthe reportDataPresentationEffective datapresentation isessentialforbusiness reportsIt isimportant topresent datain aclear,condition,and visuallyapplying manualto ensurethat theinformation iseasilyunderstood andacted uponBusinessEmail Writing•Email Etiquette:It isimportant tofollow emailetiquette whenwritingbusiness emailsto ensurethat theemail ispolitical,professional,andeffective Thisincludes usingproper meetingsand closures,avoidingcolloquial language or txt spk,and beingmindful ofthe toneof theemail•Email Structure:A businessemail typicallyconsiders ofa subjectline,a greeting,a body,andaclosing Thesubjectline shouldconceptually summarizethepurposeoftheemail,the meetingshould beformal andprospective,the bodyshould communicatethe messageclearly,and theclosing should be politicalandprospective•Tone andLanguage:The toneand languageused in business emailsshouldbeprofessional andformal Avoidingcolloquiallanguageortxtspkisessential,and usinga relevanttone guaranteesthat theemail iswell receivedbythe recipient05CHAPTERCultural BackgroundofBusiness EnglishWesternBusiness CultureIndependenceand Individualism01Western business culture emphasizesindividual initiativeanddecision making,rewarding risktaking and personalresponsibilityTime andPlanning02Western businessculture highvalues time,planning,andfollowing throughon commitmentsSchedule anddeadlines arestrictlyadhered toDirectnessand Transparency03Communication inWestern businessculture isoften direct,witha focuson factsand figuresEmotions areless liketo beexpressedor playedout inprofessional settingsDifferencesbetween Chineseand WesternbusinessculturesCollectivism vs.IndividualismChinese cultureplaces moreemphasis ongroup harmonyand collectivesuccess,while Westernculture valuesindividual completionandpersonalsuccessFace andRelationshipsIn Chinesebusinessculture,building trustand maintainingface iscrucial Thisisoften requiredfor personalconnections andrelationships buildingbeforebusiness transactionsoccurIndirectness vs.DirectnessChinese businesscommunication tensto bemore direct,with afocus onmaintainingharmony Westerncommunication ismore directand right,with lessconcernfor potentialoffersInternational BusinessEtiquetteGreetings and introductions01In mostcultures,greetings shouldbe warmbut notoverbearing,andintroductionsshould includeahandshake Itsimportant tolearn thepropermeeting etiquettefor eachculture youengage withBusinesscards02When exchangingbusiness cards,its customarytopresent thecard withboth hands,read thecardcarefully,and thenstore itappropriatelyGift giving03Giving andreceiving giftsinbusinesssettings canbea culturalminefield Itsessential tounderstandthe protocolsof eachculture youredealing withtoavoid anypotential fauxpas06CHAPTERLearning MethodsandSkills forBusinessEnglishBusiness EnglishLearning ResourcesOnlineCourses Booksand PodcastsTextbooksPlatformslike Coursera,Udemi,Recommended booksfor Podcastslike ESLPodcasts:and EDXoffer avariety oflearning businessEnglish includeBusinessEnglishandbusiness Englishcourses taughtBusinessEnglishHandbook,EnglishClass
101.com Podcastsbyindustry expertsESL BusinessEnglish Vocabulary,provide awealth oflisteningand TheComplete IdiotsGuide materialsfor improvingbusinessto BusinessEnglish.English listeningcomprehensionBusiness EnglishLearning StrategiesImitationPracticeImiting nativespeakers inreal lifeor onlinesettings canhelp learnersimprovetheir pronunciationand introductionActiveLearningParticipating inlanguage exchangeclubs,discussion forums,or onlinecommunitieswhere businessEnglishisused canprovide practicallearningexperiencesRole PlayingPracticingbusiness scenarioswith apartner canhelp learnersapply theirlanguageskills ina simulatedreal worldenvironmentBusiness EnglishPractice Opportunities要点一要点二要点三Rolling InternshipLanguageExchangeRolling forinternational eventsor Seekinginternships orMeeting upwith nativespeakersnon profitorganizations canemployment inmultinational toengage inlanguage exchangeprovideopportunities toengage companiescan exposeyou tosessions canimprove yourfluencywith nativespeakers andput yourinternational businesspractices andexpand yourvocabularybusiness Englishskills tothe testand enhanceyour languageskillsTHANKS谢谢。