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Business EnglishCoursewareUnit3a目录•Introduction toBusiness English•Business communication skills•Business English Vocabulary andExpression•Business English Case Analysis•Practical Practiceof Business English01Introduction toBusiness EnglishDefinitionof Business English要点一要点二Business Englishdefinition Thedifference betweenBusi…Business Englishrefers tothe language skills usedin Business English places more emphasis on practicalthebusiness environment,including businessapplication,emphasizes business communicationcommunication,negotiation,marketing,trade,and skills and businessculture,while GeneralEnglishother aspects.placesmoreemphasisonlanguage foundationandliterary literacy.The Importanceof Business EnglishPromoting internationalcommunicationBusiness Englishis theuniversal languagefor internationalbusinesscommunication,and masteringit canbreakdown languagebarriers and better communicatewith internationalclients andpartners.Improving professionalcompetitivenessIn theera ofglobalization,talents withbusiness Englishskills aremore competitivein theworkplace,andcan obtainmore careeropportunities andpromotion opportunities.Expanding InternationalPerspective单击此处添加正文,文字是您思想的提炼,为了最终呈现发布的想的提炼,为了最终呈现发布的良好良好效果,请尽量言简意赅的阐述观点;2*40Application scenariosof Business EnglishBusiness MeetingsBusiness MarketingnegotiationBusiness English playsa Inbusiness negotiations,In marketing,Business Englishcrucialrole in business Business English canhelp isan importanttool formeetings,accurately negotiatorsbetter understandpromoting productsandconveying information,the otherpartys needs,services,establishingexpressing viewpoints,and express their ownposition,connections withcustomers,proposing solutions.and reachconsensus.and conductingmarketresearch.02Business communication skillsEffective BusinessEmail Writing•Clear purpose:Ensure thatthe emailtopic isconcise andconcise,directly conveyingthe intention,so thatthe recipientcan quicklyunderstand the corecontent of the email.•Professional politeness:Use formaland professionallanguage,use appropriatetitles andhonorifics atthebeginning andend,and demonstrateprofessional competenceand respect.•Clear andconcise:Keep paragraphsshort,avoid lengthyand complexsentence structures,and enablerecipientsto quicklyunderstand information.•Clear actionrequirements:Clearly statethe expectedactions orresponses inthe emailto avoidmisunderstandingsor unnecessarytrouble.Business presentationskills•Fully prepared:Prepare yourspeech in advance,familiarize yourselfwiththe content,andbeprepared torespond topossible questionsandunexpected situations.•Clear structure:Ensure thatthe speechstructure isclear,logical,and able to guidethe audienceto followtheideas andunderstandthetheme.•Use visualaids:Use auxiliarytools such as charts,slides,and physicaldisplays toenhance thevisual effectandattractiveness of the speech.•Interaction andcommunication:Maintain goodinteraction withthe audience,pay attentionto voice,intonation,and bodylanguage,and enhancethe persuasivenessand infectiousnessofthespeech.Business negotiation skills•Understanding needs:Gain adeep understandingoftheother partysneedsand interestsbefore negotiations,in orderto betterdevelopnegotiation strategiesand plans.•Flexibility:Maintain flexibilityin negotiations,adjust strategiesand plansaccording tothe situation,in ordertoachieve thebest negotiationeffect.•Mastering communicationskills:adept atlistening andexpressing oneself,abletoaccurately graspthe otherpartysintentions andneeds,while clearlyexpressing ones own viewsand requirements.•Adhering toprinciples:Adhere toonesownprinciples andbottom linein negotiations,while seekingthecommon interestsof bothparties to achieve awin-win result.Cross cultural communicationskills•Respect cultural differences:Understand thevalues,customs,andbehavioral normsof differentcultural backgrounds,and respecteachothers culturalhabits andtraditions.•Effective communication:Master the basic skillsof cross-cultural communication,such aslanguage,nonverbalcommunication,cultural sensitivity,etc.,to ensureaccurate transmissionand understandingof information.•Adapting toculturaldifferences:Maintain anopen andinclusive attitudein cross-culturalcommunication,andflexibly respondto challengesand problemsin differentcultural backgrounds.•Establishing trustrelationships:By adoptinga sincereand friendlyattitude andbehavior,establish trustrelationshipswith peoplefrom differentcultural backgrounds,and promoteeffective communication andcooperation.03Business English Vocabulary andExpressionCommonBusinessEnglishVocabulary•Accounting:AccountingCommon BusinessEnglishVocabulary•Budget:BudgetCommon BusinessEnglish VocabularyProfit:Loss:LossCommon BusinessEnglish VocabularyExpense:Invoice:InvoiceSales:SalesCommon BusinessEnglish VocabularyPurchases:Purchase amountMarketing:MarketingCommon BusinessEnglishVocabulary•Finance:Common Expressionsin BusinessEnglishCould youpleaseWe needto discussprovidemorethis furtherWe needtoinformation Canyoufurther discussthisprovide moreissue.informationThank youfor yourtimeThank youfortaking thetime.Im sorry,but wecantaccept yourproposalWe would like to offerSorry,we cannotyoua positionWeaccept yourproposal.wouldliketoofferyoua position.Abbreviations inBusiness EnglishCFOCTOChief FinancialChiefTechnologyOfficerOfficerCEO COOCIOChief ExecutiveChief OperatingChief InformationOfficer OfficerOfficer04BusinessEnglishCase AnalysisBusinessEnglishCase One:Business NegotiationMasteringnegotiationskillsIn thiscase,students willlearn how to usebusinessEnglish foreffective negotiation.Theywill understandthebasicprinciples ofnegotiation,such asbuilding trust,clarifyinggoals,formulating strategies,etc.,and learn howto uselanguageskillstoachievetheir goals.BusinessEnglishCaseOne:Business NegotiationDevelopingcommunicationskillsStudents willimprove theirbusiness Englishspeakingand listening skills bysimulating real-lifebusiness negotiationscenarios.They willlearnhow toexpress theirviews clearly,understand theotherpersons position,and howto resolveconflictsthrough effectivecommunication.BusinessEnglishCase2:Business SpeechImprovespeech skillsIn thiscase,students willlearn howtoprepare anddeliver businessEnglishspeeches.They willunderstand thestructureof aspeech,learn howto uselanguage and intonationto attracttheaudiences attention,and howtoeffectively conveyinformation.BusinessEnglishCase2:Business SpeechEnhanceself-confidenceBy simulating real-life businessspeech scenarios,students willhave theopportunity toexercise theirpublicspeaking skills.This willhelp thembuild confidenceand enablethem toexpresstheiropinions morefreely inbusinesssituations.BusinessEnglishCase Three:Cross CulturalCommunicationCultivatecross-cultural awarenessIn thiscase,students willlearn howto effectivelycommunicateinbusinessacross differentculturalbackgrounds.They willunderstand thedifferencesbetween differentcultures,learn howtorespect andunderstand thesedifferences,andhow toavoid culturalconflicts incommunication.BusinessEnglishCase Three:Cross CulturalCommunicationImprovingcross-cultural adaptabilityStudents willenhance theircross-culturaladaptability bysimulatingreal-life cross-culturalbusiness scenarios.They willlearnhowto adapttodifferent communicationmethods and culturalhabits,as wellas howto establishand maintainbusinessrelationships througheffectivecommunication.05Practical Practiceof BusinessEnglishBusiness EnglishWriting Practice•Business LettersPractice:Writing professionalbusiness letterstoclients,suppliers,and otherbusiness partnersThis includeslearningthe formatand structureof letters,as wellas theappropriate languageandtone touse•Email Etiquette:Learning howto composeemails thatare clear,concise,and professionalThis includesunderstandingwhen touse formalor informationallanguage,and howto formatthe emailfor properreadability•Memos andReports:Writing memoriesand reportsfor internaluse withinthe companyor forexternaldistribution Thisinvolves learninghowtoorganize information,present dataeffectively,and writeinaclear,coherent man•Business Proposalsand Contracts:Writing businessproposals andcontracts thatare wellstructured,detailed,and legallybinding Thisrequires astrong understandingof legallanguageandthe abilityto negotiatetermseffectivelyBusiness EnglishSpeaking Practice•Role PlayingActivities:Conducting roleplaying activitiesto simulatereal world businessscenarios,such asmeetings withclients orsuppliers,making presentations,or handlingconflict resolution•Oral Presentations:Giving oralpresentations in English onvarious business topics,including productlaunches,market researchfindings,or companyupdates This helps developpublic speakingskills andconfidence•Negotiation Skills:Learning howto negotiateeffectively in English,including listeningactivity,asking probingquestions,making offers,and countingoffers Thishelps buildcommunicationandconflict resolutionskills•Interview Skills:Conducting mockinterviews inEnglish toprepare forreal jobinterviews Thisincludes practicingansweringcommon interviewquestions anddeveloping astrong resumein EnglishBusinessEnglish ListeningPractice•Business Podcasts:Listening to business podcastsinEnglishtoimprove listeningcomprehension andfamily withrealworldbusinesslanguage Thiscan includepodcasts aboutindustry news,management ideas,or markettrends•Video Materials:Watching videomaterials relatedto business,suchasTED Talksor videosfrom industryconferencesThishelps develop listeningskillsand expand knowledgeof differentbusinesstopics•Business Meetings:Listening torecordings ofreal businessmeetings tounderstand differentspeaking styles,language use,andculturaldifferences incommunication Thishelps improvecomprehension andculturalawareness•Business News:Listening tobusiness newsinEnglishto stayup todate withcurrent eventsand trendsin thebusinessworld Thishelpsdeveloplisteningskillsandexpandvocabulary relatedtobusinesstopics。