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Business EnglishWritingMaterials目录•Fundamentals ofBusinessEnglish WritingCONTENT•Business EnglishWriting Skills•Common ExpressionsinBusiness EnglishWriting目录•Analysis ofBusiness EnglishWritingExamplesCONTENT•Common ProblemsandCountermeasures in BusinessEnglish Writing01Fundamentals ofBusinessEnglish WritingBasicPrinciples ofBusiness EnglishWritingAccuracy ClarityEnsurethat theinformation youprovide isprecise Useclear andstraightforward languagetoand accurate,avoiding anypossible communicateyour ideaseffectively,making iteasymisunderstandings or ambiguities.for yourreader tounderstand yourmessage.Conciseness ProofreadingStick to the point and avoid excessivewordiness orCarefully checkyour writingfor anyerrors ortyposredundancy,using theminimum necessarywords to before submittingit,as theycan undermineyourconvey yourmeaning.credibility.The LanguageCharacteristics ofBusiness EnglishWritingFormallanguage Directlanguage Preciselanguage PolitelanguageUse formaland impersonalSticktothepointand Useprecise andspecific Bemindful ofyour tonelanguageto maintaina avoidbeating aroundthe languageto communicateand maintaina politeandprofessional tone and avoidbush,clearly statingyour yourideas clearlyand respectfultone inyourany potentialpurpose andmessage ina accurately,avoiding anywriting,as itreflects yourmisunderstandings.straightforward manner.vagueness orambiguity.professionalism andattitude.Format Specificationfor Business English WritingFontFont sizeLine spacingMargins HeadersandfootersUse astandard fontChoose afont sizeSet theline spacingSet reasonableIf necessary,includesuch asArial,Calibri,that isreadable yettobeconsistent andmargins on all sidesheaders andfootersor TimesNew Romannot toolarge orsmall,easy to read,typically of the pageto oneach pageforfor a professional typicallybetween10-
1.5or doublespacing.provide ampleorganizationalappearance.12points.whitespace andpurposes,includingenhance readability.page numbers.02Business EnglishWritingSkillsThe OpeningTechniques ofBusiness EnglishWritingCatchthe readersattentionBegin with a captivatinghook todraw the reader intothe content.This couldbea relevantstatistic,a provocativestatement,orastory thatsets thecontext.Establish the purposeClearly statethe purposeof thewriting,whether itsto inform,persuade,orpresent arguments.This helpsthereaderunderstand whatto expectfrom thedocument.Use formallanguageStick toaprofessionaltoneandavoid colloquialismsor slangthat may not beunderstoodby allreaders.Closing Techniquesin Business English WritingRecapthe mainpointsBriefly reviewthe keypoints coveredin the1writing toremind thereader ofthe mainideas.Provide acall toactionClearly indicatewhat thereader shoulddo2next,whether itsto makea decision,takeaction,or seekmore information.Maintain apositive toneEndonapositive note,emphasizing the3benefits oftaking actionor thevalue oftheinformation provided.Paragraph organizationskills in business EnglishwritingIntroductionparagraph01Start each paragraph witha topicsentence thatclearlystates the main idea.This helpsguide thereaderand ensurethey understand thepurposeofthe paragraph.Developing paragraphs02Provide detailedinformation andexamples tosupportthe mainidea.Use transitionalwords andphrasesto linkideas withinparagraphs andcreate asmoothflow ofideas.Conclusion paragraph03Wrap upeachparagraphwithaconclusion thatsummarizesthemainpoints andreinforces thetopicsentence.This helpssolidify themessage andmakeit easierfor thereader todigest.03Common ExpressionsinBusiness EnglishWritingPolite expressionsin business English writingPleasebe advised:Thank youfor yourWekindly request:010305We wouldlike toattention:We hopeCouldyou please…inform youthat…that youwill…We appreciateyourWe wouldbe gratefulassistance:It would0204if youcould:Webe helpfulif yourequestthat you…could…Euphemism in Business EnglishWritingWe regretto informyou:We aresorryto saythat…We cannotagree withyour proposal:We havesome concerns:We thinkWedo notagree with…that…We arenot satisfiedwith thecurrent Weneed todiscuss thisfurther:Wesituation:We aredisappointed requiremore informationabout…with…Fuzzy expressionsinbusinessEnglish writingApproximately:around,In thenear future:roughlysoon,by theend oftheweekAs soonas possible:I willget backto you:IASAP,right awaywill replyto youlater04Analysis ofBusiness EnglishWritingExamplesExample ofBusinessEnglishEmail Writing目的明确格式规范商业英语电子邮件通常具有明商业英语电子邮件通常遵循一确的目的,如提供信息、请求定的格式,包括收件人、发件或答复等人、主题、正文和结束语等部分语言简洁礼貌得体商业英语电子邮件应使用简洁、商业英语电子邮件应保持礼貌、专业的语言,避免使用过于随得体的态度,尊重对方的感受意的表达或缩写和需求Examples ofWriting BusinessEnglish Reports结构清晰数据支持语言准确逻辑严密商业英语报告应具有清商业英语报告通常使用商业英语报告应使用准商业英语报告的逻辑应晰的结构,包括引言、数据和事实来支持观点确、专业的语言,避免严密,各部分内容应相主体和结论等部分和结论歧义或误解互支持、相互呼应Examples ofBusinessEnglishLetter Writing格式规范语言正式商业英语信函通常遵循一定的格式,商业英语信函应使用正式、专业的语包括日期、收件人、称呼、正文、结言,避免使用口语化或俚语表达束语和签名等部分内容完整礼貌得体商业英语信函的内容应完整,包括请商业英语信函应保持礼貌、得体的态求、回复或道歉等具体内容度,尊重对方的感受和需求05Common ProblemsandCountermeasures inBusinessEnglish WritingLanguageerrors inbusinessEnglishwritingLack ofGrammar Inconsistencyin WritingIncorrect Useof Solution:Readers areKnowledge:Many writersStyle:Some writersmay Terminology:The useof recommendedto brushmaynot havea sufficientnot maintaina consistentinappropriate orincorrect upon theirgrammargrasp ofgrammar rules,writing style,making thebusiness termscan leadrules,practice writinginleading tosentences thattext difficulttoread.to misunderstandingsdifferent styles,andare grammaticallyandaloss offamiliarize themselvesincorrect.professionalism.with commonbusinessterms.Cultural DifferencesinBusinessEnglish WritingInsufficientUnderstanding ofCultural BackgroundWritersmaynotbe awareof culturaldifferences andmay uselanguage orphrasesthat areinappropriate oroffensive incertain cultures.SolutionIt isessential tounderstandthecultural backgroundofthetarget audienceandadapt thelanguage andtone accordingly.Researching theculture andnormsof thereader canhelp avoidany potentialfaux pas.Etiquette IssuesinBusinessEnglish WritingInsufficientCourtesyBusiness emailsor lettersmay lackthe appropriatelevel ofpolitenessand courtesy,which canlead toa negativeimpression.SolutionIt isessential touse appropriategreetings,closings,and politelanguagethroughout thetext.Writers shouldalso avoidusing colloquiallanguageor beingtoo casualas itcan comeacross asdisrespectful.感谢您的观看THANKS。