《经贸英语U》课件

PPT coursewarefor BusinessEnglish•Introduction toBusinessEnglish•Basic knowledgeof economic目录and trade English•Application scenariosofeconomic and trade English•Practical Skillsin BusinessEnglish•Case analysisof economicand trade English目录•Recommended LearningResourcesforBusinessEnglish01Introduction toBusinessEnglishDefinition of Business EnglishDefinitionof Business EnglishBusiness English is aspecialized languageused inbusiness settings,including businesscommunication,negotiation,writing,and otheraspects.It is an importantlanguage toolininternational business communication.The characteristics of Business EnglishBusiness English has thecharacteristicsofprofessionalism,practicality,and standardization,requiringaccurate,concise,and appropriate language to effectively conveybusiness information,promotebusiness communicationand cooperation.The ImportanceofBusiness English要点一要点二The importanceof Theimportance ofBusiness…Business…In multinationalcorporations,Business EnglishisanIn international businesscommunication,Businessimportant languagetool forinternal communication,Englishisan importantlanguage mediumforbusiness negotiations,customer communication,and informationtransmission andcooperationother businessactivities,which canimprove the negotiations betweenbusiness partnersfromcommunication efficiencyand businessexpansion differentcultural backgrounds,which canpromoteability of the company.internationalbusinesscooperation anddevelopment.The LearningMethods ofBusiness EnglishTraditionallearning methodsLearningBusinessEnglish through classroomlectures,reading materials,listening exercises,and othertraditionalmethods,emphasizing themastery ofgrammar andvocabulary.Practical learningmethodLearn businessEnglish throughsimulating businessscenarios,role-playing,case analysis,and othermethods,focusing onimproving oraland writingskills.Online learningmethodUtilizing internetresources,learning businessEnglishthroughonline courses,English learningwebsites,social media,and othermeans isconvenient andfast,and canbe learnedanytime,anywhere.02Basic knowledgeofeconomic andtradeEnglishEconomic and Trade EnglishVocabularySummary DetaileddescriptionMastering professional vocabulary BusinessEnglish involvesa largerelatedto economicsandtradeis thenumber ofprofessionalvocabulary,foundation for learning businesssuch asinquiry,quotation,English,which helpsimprove reading,shipment,etc.Learners needtowriting,and oralexpression abilities.understand themeaning,usage,andcontext of these wordsin ordertoaccurately express their meaningsinbusiness situations.Grammar ofBusiness EnglishSummaryMasteringthe grammarrules ofBusinessEnglishis thekey toimprovinglanguage accuracyand standardization,which helpsto avoidcommunicationbarriers andmisunderstandings.Detailed descriptionBusinessEnglishhasits uniquefeatures ingrammar,such asthe useof formalandrigorous languageexpression,and thechoice oftense,voice,and tone.Learners needto befamiliar withthese rulesand applythem inpracticalapplications.Reading comprehensionof economic and tradeEnglishSummaryDetailed descriptionImprovingreading comprehensionBy readingEnglish materialsrelatedskills ineconomicandtradeEnglishto economicsandtrade,learners canisan importantway tocultivate VSunderstand theoperational models,business thinking and cross-cultural markettrends,and businessculturecommunication skills.of internationalbusiness,whileimproving theirreading skillsandinformation processingabilities.03Application scenariosofeconomic andtradeEnglishBusiness negotiationBusinessNegotiation SkillsNegotiation StylesNegotiationThe process ofcommunication The ability to effectively Theway inwhich apersonand agreementmaking betweencommunicate,understand,and approachesa negotiationStylesbusinesses,aimed atachieving influenceothers duringa canrange fromaggressive tocommongoals andinterests Itnegotiation It includes theability passive,depending onthetypically involvesdiscussions toidentify andaddress issues,mentors preferencesand theaboutterms oftrade,contract resolveconflicts,and reachsituation athandterms,and other business relatedconcernsissuesBusiness LettersBusiness LettersA formalcommunication betweenbusinesses,typically usedto establishbusinessrelationships,negotiate terms,or conductotherbusinesstransactionsLetter WritingSkillsThe abilitytoeffectivelycommunicate informationin writing,including theabilityto useappropriatelanguage,format,and toneEmailEtiquetteThe setof rulesand guidelinesfor sendingand receivingemails in a professionalandrelevant manualBusinessreportBusiness Report01A formaldocument thatsummarizes businessactivities,operations,or financialperformance Itspecifically includesdata,analysis,and recommendationsfor futureactionsReport WritingSkills02Theabilitytoeffectivelyorganize,present,and communicateinformationin writingItincludesthe useof appropriatelanguage,structure,and formattingDataAnalysis03Theprocessof examiningdata toidentify patterns,trends,orother meaningfulinformation thatcan informdecision makingorstrategy development04Practical SkillsinBusiness EnglishBusinesspresentation skillsSpeechskills:Master how to conveyVisual aids:Learn how to usevisual aidssuchinformation clearlyand logically,including asPPTs,charts,and imagesto enhanceopeningremarks,main content,conclusions,speech effectiveness.and QAsessions.Time management:Learn tocontrol speechInteraction andParticipation:Learn how totime andensure thatthe speechis guideaudience participationand improvecompletedwithin thedesignated time.the interactivityand engagementofspeeches.Business WritingSkillsBusiness letterwriting ReportWritingMaster theformats andlanguage Learnhow towrite business reports,styles ofvarious businessletters,such includingproject reports,marketas emails,letters,memos,etc.analysis reports,etc.Formal andinformalBusiness copywritinglanguagesLearnhowtowrite businesscopy,such Understandand masterthe formalandas advertisingslogans,brochures,etc.informal languagesused inbusinesssituations.Business communication skillsOral WrittenCross culturalBusinesscommunicatio communicatiocommunicatio Etiquettenskills nskills nLearnhowtoconduct Masterhowtoeffectively UnderstandLearn andmaster theeffectiveoral communicatethrough communicationmethods etiquetteand rulesincommunication,including writtenmeans,such asand etiquettein differentbusiness occasions,suchlistening,asking email,letters,etc.cultural backgrounds,and asdress code,tablequestions,and answeringimprove cross-cultural manners,etc.questions.communicationskills.05Case analysisofeconomic andtradeEnglishSuccessful BusinessNegotiation CasesSuccessfulBusiness SuccessfulBusinessNegotiation Case1Negotiation Case2This case studies a successful negotiationbetween This case demonstratesasuccessfulnegotiationa Chineseand Americancompany overthe betweena Europeanand Asiancompanypurchase of a largequantity ofsoybeans The PPT registeringthe constructionofamajorcourseware providesan indepth analysisoftheinfrastructure projectThe PPTcoursewarenegotiation strategiesused,the challengesfaced,deliveries intothe culturaldifferences,and thefinal agreementreached communicationbarriers,and howthey wereovercomeduring thenegotiation processExcellentBusinessLetterCasesExcellent BusinessLetter ExcellentBusiness LetterCase1Case2This casepresents an excellent businessletter This casestudiesanexcellentbusiness letterwritten by a company to a potentialclient,writtenbyacompanytoadissatisfied customer,expressing interestinabusiness partnershipand adaptingfor anyinconvenience causedandoutsourcing thebenefits ofsuch apartnership offeringsolutions torectify thesituation The PPTThe PPTcourse providesan indepth analysisof coursewareexams thetone,language,andthe lettersstructure,language usage,and empiricalapproach usedin theletter tobuildeffective communicationtechniques trustand maintaina positiverelationship withthecustomerHigh qualitybusiness reportcasesHigh qualityBusiness ReportHigh qualityBusiness ReportCase1Case2Thiscasepresents ahigh qualitybusinessreportThiscaseexamines ahigh qualitybusinesswritten for a companysboard ofdirectors,report writtenforacompanys investors,providing anoverview ofthe companysfinancial detailingthe progressmade ona newproductperformance,market position,and futuredevelopment projectThePPTcourseware looksstrategiesThePPTcourseware offersan indepth atthe useof graphs,tables,and visualaids toanalysisofthereports structure,data communicateinformation effectivelyand thepresentation,and effectivecommunication ofreports overallreadability andclaimcomplex information06Recommended LearningResourcesfor BusinessEnglishRecommendationof EconomicandTradeEnglishTextbooksBusiness English:Business EnglishFromBeginner toL isteni ngan dProficientSpeaking TutorialPracticalCourse ofBusinessEnglishRecommended BusinessEnglish LearningWebsiteEnglish LearningNetworkBusiness EnglishOnline CourseFluentin EnglishspeakingRecommended videosforlearningeconomic andtradeEnglishBusiness EnglishPractical BusinessEnglish SpeakingBusinessEnglishListeningVideo CourseVideo TutorialTraining Video感谢观看THANKS。