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Cambridge BusinessEnglishCoursewareIntermediate•Fundamentals ofBusinessEnglish目•Business communicationskills•Business Cultureand EtiquetteCONTENCT•Business CaseAnalysis录•Business EnglishListening andSpeakingTraining•Business English Reading andWriting01Fundamentals ofBusiness EnglishBusiness English Vocabulary要点一要点二Summary DetaileddescriptionMastering corevocabulary andimproving languageLearn commonlyused business English vocabulary,application abilityincluding professionalterms in areas suchas product,marketing,finance,and management,as wellascommon expressions in dailybusinesscommunication.By learningvocabulary,students canimprove their languageapplication abilitiesinbusiness environments.Business EnglishGrammarSummary wordsMastergrammar rulesand standardizelanguage useDetaileddescriptionLearn the basic grammarrules ofBusiness English,including tense,voice,tone,clauses,as wellaslanguage normsfor differentgenres suchas businessletters,reports,and presentations.Bystandardizing grammarusage,students canimprovetheirbusiness Englishexpression ability.Business English WritingSummaryImprove writingskills andaccurately conveyinformationDetailed descriptionLearnthebasicskills ofbusinessEnglishwriting,includingwriting businessletters,emails,reports,proposals,etc.Bypracticing differenttypes ofbusiness writing,students canimprovetheir writingand informationexpression abilities,ensuring accuratecommunication of information.02Business communicationskillsBusiness presentationskillsSpeech preparationContent organizationFullyprepared,understanding theClear structure,rigorous logic,useaudiences needs,and clarifyingthe appropriatetransitional wordsand sentencepurpose of thespeech.structures.Language useNon verbalcommunicationUse accurate,professional,and fluentProper controlof bodylanguage,faciallanguage toavoid grammarand spellingexpressions,and voiceto establishgooderrors.interaction withthe audience.Business negotiation skillsUnderstand negotiationbackgroundCollect information,understand theother partysneeds andinterests,and analyzenegotiation chips.Establishing goodrelationshipsrespecting eachother,building trust,and promotingcooperation.Provide reasonablesuggestionspropose constructiveand executablesolutions basedon thenegotiationbackground.Reaching consensusFlexiblyrespond andfacilitate anagreement that is acceptabletoboth parties.Business MeetingSkillsMeeting preparationMeeting agendamanagementClarify thepurposeof the meeting,Follow theagenda to ensure thateachdetermine theattendees,time andlocation.topic isfully discussed.A BC DEffectivecommunication Decisionand action planactively listen,accurately express,and avoidClarify thedecision andactionplan,assigninformation misunderstandingsand conflicts.tasks andresponsibilities.03Business Cultureand EtiquetteDifferencesin BusinessCulture010203Differences betweenEastern andCross culturalcommunication:Business Protocol:Protocol isanWestern BusinessCulture:Eastern Understandingand observingimportant aspectof businessculturestend tobe morecultural differencesis essential for culture,including theorder ofcollectible,emphasizing groupeffective communicationin seating,meetings,and theuse ofgoalsand harmony,while businessLanguage,styles,and titlesor ethicsProtocol canvaryWestern culturesare morefinancial expressionscan havebetween cultures,so it is essentialindividualistic,emphasizing differentmeans indifferent to understand andadapt tolocalpersonal goalsand competitioncultures customsBusinessEtiquette StandardsGreetingsInbusiness settings,greetings areessentialforestablishing apositive firstimpression It is important touse appropriatetitles,avoid personalquestions,and maintaineye contactwhen meetingothersDress CodeThedress codein businesssettings dependson theculture andindustry Ingeneral,itisrecommended todressformally,avoiding revokingor excessivelycasual attireBehavioralStandardsBehavioral standardsin theworkplace includeobserving others,following thechain ofcommands,and notengaging inany unethicalor illegalbehaviorBusiness BanquetEtiquetteTable SettingUnderstandinghow toproperly seta tableis essentialfor asuccessful businessBanquetPlates,glasses,and cutleryshould bearranged accordingto thelocalcustoms andconditionsSeating ArrangementsTheseating arrangementat a business banquetis crucialfor maintainingharmonyItisimportanttofollow theorder ofseating basedon rankorimportance toensure that all guestsfeel respectedTableMannersTable Mannersatabusiness banquetshould beformal andpolitical Guestsshouldwait forthe hostto begineating beforestarting theirmeal,usingappropriate cutlery,and avoidingspeaking withtheir morefull04Business CaseAnalysisMarketing CasesMarketingCase2Managing brandreputationin theaftermathof aproduct recallMarketingCase1Developing a new productlaunchstrategy for aleading fashionbrandMarketing Case3Increasing marketsharethrough digitalmarketingHuman ResourceManagement CasesHuman Resource Case1HumanResourceCase2Handling employeerelationships issuesin Recruitingand selectingtop talentfor aamultinational companyrapidly growingstartupHuman ResourceCase3Implementing aperformance managementsystem ina largeorganizationCasestudy ofenterprise strategicmanagement100%80%80%Case Study2Case Study1Case Study3Developing agrowthAnalyzing theimpact ofAssessing thefeasibility ofstrategyforatechnologyglobalization ona enteringanewmarketcompany fixingmarketmanufacturing companysthrough merchantsandcaptureoperations acquisitions05Business EnglishListening andSpeakingTrainingBusiness EnglishListening TrainingListeningskills trainingThroughvarious listeningexercises suchas listeningto recordings,multiple-choicequestions,fill inthe blankquestions,etc.,students aretrained to quickly understandbusinessEnglish conversations.Business knowledgeaccumulationProvide real-life businessscenario dialoguesto helpstudents understandcommonvocabulary and expressionsinthe businessenvironment,and improvetheir understandingofbusiness knowledge.Business EnglishSpeaking TrainingOralexpression trainingCommunication skillscultivationBysimulating businessdialogues,role-playing,Teach students how tocommunicate effectively,and othermethods,students aretrained toexpress including how toask questions,answer questions,their opinionsand opinionsfluently andaccurately.andexpresstheir needs.Business Englishsimulation negotiationSimulatedNegotiation Skillsnegotiationpractice ExplanationSimulatereal businessnegotiation Teachstudentshow to conductscenarios,allowing studentsto playeffective negotiations,includinghowtodifferent roles,engage innegotiation preparefor negotiations,how topractice,and improvenegotiationskillsdevelop negotiationstrategies,andand strategicapplication abilities.howtohandle conflictsduringnegotiations.06Business English Reading andWritingBusiness English Reading SkillsComprehensionSkills01Understanding the main idea:The abilitytoquicklygrasp02the overallconcept ormessage of abusinessdocumentDetail Recognition:The abilityto pickout specific03information ordetails withina textBusinessEnglish ReadingSkillsInference ContextUnderstandingThe abilityto produceor interpretThe abilitytounderstandthe contextinformationis notexplicitly statedor backgroundof abusiness situationVSBusinessEnglishReadingSkills02Critical ThinkingAnalysis:The abilityto breakdown andevaluate0103different elementsofatextEvaluation:The abilityto forman opinionorjudgment basedon theinformation presentationBusinessEnglishReadingSkills•Synthesis:The abilityto combinedifferent ideasor piecesofinformation into acoherent wholeBusinessEnglishReadingSkillsSpeed andFluencyRate:The abilityto readquickly withoutsacrificingcomprehensionFlow:The abilityto readsmoothly,withminimal effortor strainBusinessEnglish Writing SkillsClarity andConsensusUse ofclear,simple language:Writing ina waythatiseasy tounderstand,avoiding jargonor complexvocabularyConcise expression:The abilityto gatherinformationinas fewwordsas possible,without discriminatingclaimBusiness English WritingSkills01Organization andStructure02Starting withan introductionthat hooksthereaders interest03Body paragraphs that developeach pointwithclear transitionsbetween ideasBusinessEnglishWritingSkills•A conclusionthat summarizesthe mainpoints andleaves alast impressionBusinessEnglishWritingSkills010203Correct Grammarand Properuse oftense,Correct punctuationPuncturevoice,and moodtoensureclarity ofexpressionWritinga BusinessEnglish ReportResearchand Evidence1Gathering relevantinformation through2reliable sourcesCitingsources correctlyand avoiding3plagiarismWriting a BusinessEnglish Report01Content andStructure02Title thatreflects thepurpose andkeyfindings ofthe report03Executive summarythat providesa high-level overviewofthereports findingsWritinga BusinessEnglish ReportBodyparagraphsthatpresent theresearch findings,analysis,and evidenceinalogical andheritage manConclusionthat summarizesthemainpoints andoffersrecommendations ornext stepsWritingaBusinessEnglishReport01Visual ElementsUseof tables,charts,or graphsto illustratedata02or trendsProofreadingand Editingfor Spelling,Grammar,03and PunctureErrorsTHANK YOU感谢聆听。