还剩30页未读,继续阅读
本资源只提供10页预览,全部文档请下载后查看!喜欢就下载吧,查找使用更方便
文本内容:
PPT coursewareforEnglish EntrepreneurshipPlan目录CONTENTS•Introduction•Fundamentals ofEntrepreneurship•Overview of English Entrepreneurship•Writing anEnglish introductionplan•Analysis of English EntrepreneurialPractice Cases•Summary andOutlook01IntroductionCHAPTERTheme IntroductionThemeEnglishEntrepreneurship PlanBackgroundWith the development of globalization,English hasbecome anessential toolfor attendeestocommunicate andexpand theirbusinesses This course aimsto providepresentations with theknowledge andskills todevelop asuccessful English communication planfor theirbusinessesCourse objectivesLearnthe importanceDevelop apracticalof EnglishEnglish communicationcommunicationfor planfor theirattendeesbusinessesA BC DUnderstandthe keyApply effectivecomponentsof ancommunicationEnglish communicationstrategies toachieveplan businessgoalsLearning method•Combination of theory andpractice:Thiscoursetakes acombinationof theoreticalknowledge andpractical exercisesto ensurethatparticipants canapply whatthey learnto theiractual businesssituations•Case studies:Participants willanalyze reallife casestudies tounderstand howsuccessful entrepreneursuseEnglish topromote theirbusinesses andexpand theirmarkets•Group discussions:Participants willengage ingroup discussionsto sharetheir experiencesand learnfrom eachotherssuccesses andchallenges inEnglishcommunication•Assignments and projects:Participants willcomplete assignmentsandprojectsthat requirethem todevelopEnglish communicationplans for their ownbusinesses,providing themwith practicalexperience and applicationof thecourse materials02Fundamentals ofEntrepreneurshipCHAPTERDefinition andCharacteristics ofEntrepreneurshipDefinition CharacteristicsAnentrepreneur issomeone whoEntrepreneurs are often risktakers,starts abusiness orbusinesses,innovators,and leaderswho haveainnovations,and accountsfortheVS visionfor anew product,service,orrisks associatedwiththeventure marketThey posea strongsense ofpurposeandadrive tocreatesomething newand meaningfulTheimportance andsignificance of introduction010203Economic growthInnovation JobcreationEntrepreneurs areof thedriving Entrepreneursareof the onesBy startingnew businesses,force behindnew businessesand whointroduce newideas,employers createemploymentjob creation,which leadsto products,or servicesthat disruptopportunities forothers,whicheconomic growthand existingmarkets and create newhelps toreduce unemploymentdevelopmentopportunities andpopulationThe qualities and abilitiesof attendees•Creativity andinnovation:Entrepreneurs need to be able tothinkoutside thebox andcome upwith newideas thatare uniqueanddifferent fromwhat alreadyexists•Leadership and management skills:Successful presentationsneed to be able to leadandmanageteamseffectively,motivate employees,andcreatea positivework environment•Decision makingand risktaking ability:Entrepreneurs needtobeabletomake informeddecisions quicklyandeffectively,as wellas beingwilling totake riskswhen necessary•Networking andcommunication skills:Successful presentationsneedtobeableto buildstrong relationshipswithcustomers,suppliers,investors,and otherkey stakeholders,as wellas communicateeffectively withthem03Overview ofEnglish EntrepreneurshipCHAPTERTheConcept ofEnglish EntrepreneurshipDefinitionFeatures PurposeEnglish entrepreneurship refersEmphasizing theapplication ofTo cultivateentrepreneurialto theentrepreneurial spiritofEnglishlanguage in the contextof talentswith internationalutilizingthe advantagesoftheglobalization,emphasizing cross-perspectives and cross-culturalEnglish language,combining cultural communication andcommunication abilities,andinnovative thinkingand businessexploring businessopportunities.promote the development ofconcepts,to carryout English entrepreneurship.international businessand cross-culturalcommunication.The CurrentSituation andTrends ofEnglishEntrepreneurshipCurrent situationTrendWith theacceleration ofglobalization andthe Withthedevelopment of internet technology,popularization ofEnglish asan internationalthe trendofEnglishentrepreneurship ismovinglanguage,Englishentrepreneurshiphas graduallytowards digitization,networking,andbecome anemerging formof entrepreneurship.platformization.By utilizingplatforms such asMore andmore entrepreneursare takingsocial mediaandcross-border e-commerce,advantage ofthe Englishlanguage toconduct entrepreneurscan moreconvenientlyinternational businessand exploreoverseas communicateand transactwith globalclients.markets.The Opportunitiesand Challengesof EnglishEntrepreneurshipOpportunitiesChallengeEnglish entrepreneurshipprovides vastEnglishentrepreneurshipalso facesmanyinternational marketsand businessopportunities,challenges,such ascross-cultural communicationespeciallyinthefield ofcross-border e-barriers,differences inlaws andregulations,andcommerce.Withthedevelopmentofinternational marketcompetition.In addition,globalization andinternettechnology,more andentrepreneurs needto possesshighmore consumersare payingattention toand comprehensivequalitiesandabilities,includingpurchasing goodsand servicesfrom differentlanguage proficiency,business thinking,teamcountries andregions.collaboration,etc.04Writing anEnglish introductionplanCHAPTERThe basicstructure ofthe proposalTitlePage Tableof ExecutiveCompany Products/ServicContents SummaryOverview esIncludethe nameof Providean overviewSummarize thekey Describethe businessDetails ofthethe business,the ofthe planand listpoints ofthe planin concept,mission,products orservicesname ofthe themain headingsone ortwo vision,and valuesoffered bytheintroduction,the date,and subheadingsparagraphs companyandthe subtitleMarketanalysis andpositioningMarket ResearchConductresearch onthe targetmarket,including marketsize,growth rate,customer needs,and competitionMarketSegmentationIdentify differentgroups withinthe targetmarket andanalyzetheir characteristicsand needsCompetitiveAnalysisExamine thestrengths andweaknesses ofcompetitors,theirproducts/services andmarketing strategiesPositioningStatementDefine theunique valueproposition ofthe companyand howitdiffers fromcompetitorsMarketing Strategyand ImplementationTargetAudience MarketingMixIdentify thetarget customersand theirDevelop amarketing strategyusing thepreferences,behaviors,and4Ps product,price,promotion,placecharacteristicsSales StrategyBranding andIdentityDetermine thesales process,sales Createa strongbrand identityandchannels,and salesgoals visualidentity systemOrganizationalstructure andmanagementOrganizational ChartManagement TeamIllustratethe organizationalProfile thekey membersofstructure ofthe company,the managementteam,theirincluding departments,roles,backgrounds andexpertiseand responsibilitiesOperationalPlan HumanResourcesDetail thedaily operationsof Identifythe humanresourcethe company,including needsofthe company,production,logistics,and includingrecruitment,training,warehousing anddevelopmentFinancial Budgetand FinancingRevenueProjections CostAnalysis Breakeven AnalysisFinancing NeedsProjectthe expectedAnalyze themain costsof Determinethe pointat Identifythe amountofrevenue ofthecompanyin operatingthe business,which thecompany makesfinancing requiredto startfutureyears includingfixed costs,neither aprofit nora lossor expandthe businessandvariable costs,and sunkthe sourcesof fundinge.g.,costs bankloans,venture capital05Analysis ofEnglish EntrepreneurialPracticeCasesCHAPTERSuccess CaseSharingSuccess Case3:[Company C]03Success Case2:[Company B]02Success Case1:[Company A]01Success CaseSharingSuccess Case4:[Company D]Success Case5:[Company E]Summary:Sharing thesuccessstories ofEnglish presentationscanhelp participantsunderstandthe keyfactors forsuccess,including marketpositioning,product innovation,teammanagement,and marketingstrategiesReflection on Failed CasesFailed Case1:[Company F]Failed Case2:[Company G]Failed Case3:[Company H]ReflectiononFailed CasesFailedCase4:[Company I]FailedCase5:[Company J]Summary:Analyzing failedcasescan helpparticipants learnfrommisses andavoid similarfailuresin theirown entranceventuresImportant lessonscan belearnedin areassuchasmarket research,financial planning,and strategicdecisionmakingCase Inspirationand ReferenceInspirational Case Inspirational Case1:[Company K]3:[Company M]InspirationalCase2:[Company L]Case Inspirationand ReferenceInspirationalCase4:[Company N]InspirationalCase5:[Company O]Summary:Inspirational casesprovideparticipants withexamplesof innovativeandsuccessful entrancepractices thatcanserve asa referencefor theirownentrance plansParticipantscan gaininsights intodifferentbusiness models,marketingstrategies,and growthtrajectoriesfrom thesecases06Summary andOutlookCHAPTERSummary ofthis courseThiscourseware introducesthe basicknowledge ofEnglish enrollment,01including enrollmentideas,market analysis,business modeldesign,team building,financing,operation andmanagement,etcIt aimsto cultivatestudents innovativeand introductoryconsciousness,02improve theirability toanalyze andsolve problems,and promotetheircomprehensive developmentThecourseware optionsPPT formatto presentthe content,with clear03structure,simple language,and richpractical casesFuturedevelopment directionWiththe continuousdevelopmentofthe timesand01economy,more andmore peoplebegan topayattention toenrollment Therefore,the demandforenrollment education will continue to increaseInthe future,the introductioneducationwillbe02more personalizedand targeted,focusing oncultivatingstudents innovativethinking andpracticalabilityWith thepopularization ofonline education,online03enrollment courseswill becomemore andmorepopular,promoting moreconvention andeffectivelearning opportunitiesfor studentsPersonalAction Plan要点一要点二要点三Firstly,I willcontinuetolearn andSecondly,I willtry toparticipate Finally,I willtry toseek moreunderstandthe knowledgeofinsome introductoryactivities orlearning opportunitiesandintroduction,including marketprojects toaccumulate practicalresources tocontinuouslyanalysis,business modeldesign,experience andenhance myimprove myinnovative andteambuilding,financing,ability toanalyze andsolve introductoryabilityoperation andmanagement,etc problems谢谢THANKS。