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PPT coursewarefor Business English Unit目录CONTENTS•Course Introduction•Basic knowledgeof Business English•Business EnglishListening andSpeakingTraining•Practical Applicationof Business English•Business English Case Analysis01Course IntroductionCourseobjectives01020304Enhance PrepareforImprove EnglishDevelop crossculturalunderstanding ofinternational businesscommunication skills communicationbusinessculture andopportunities andin business contextscapabilitiespractices challengesCourseoutlineBusiness Englishvocabulary andBusiness letterwritinggrammarand emailetiquetteInterculturalBusiness presentationcommunication andskillsnegotiationtechnologiesCourse arrangementWeeklyassignments30hours ofclass timeandhome worktoover10weekspractice skillsMidtermand finalOpportunities forinexams toassess classparticipation andprogressdiscussion02Basic knowledgeof Business EnglishBusiness EnglishVocabularySummaryMastering CommonBusiness EnglishVocabularyDetailed descriptionLearnand mastercommon business English vocabulary,such asprofessional termsin thefields ofbusinessnegotiation,marketing,financial management,etc.,and beable toaccurately understandandapply thesevocabulary forbusiness communicationand exchange.Business EnglishGrammarSummaryFamiliar with the grammarrules of Business EnglishDetaileddescriptionUnderstand and be familiarwiththebasic grammarrules andexpressions ofBusinessEnglish,including sentencestructure,tense,voice,etc.,andbeable touse correctgrammarto expressbusiness intentionsand information.Business English WritingSummary DetaileddescriptionImproving Business EnglishWritingThrough practice and practice,Skills improvebusiness EnglishwritingVS skills,including writingbusinessemails,memos,reports,and otherdocuments,master thenorms andskillsof businesswriting,and makethewriting contentclear,accurate,and professional.03Business EnglishListening andSpeaking TrainingBusiness EnglishListening TrainingListeningskills trainingListening vocabularyaccumulationBypresenting business English listeningThe PPTcontains alarge numberof professionalmaterialsin differentscenarios throughPPT,business Englishvocabulary andphrases,helpingsuch asbusiness meetings,business negotiations,students accumulatebusinessEnglishlisteningbusiness speeches,etc.,students aretrained tovocabularyandimprove theirunderstanding ofmasterlistening skills,such aspredicting answers,businessEnglishlistening materials.screening irrelevant information,locating keyinformation,and summarizingthe mainidea.BusinessEnglishSpeakingTraining要点一要点二Oral expressiontraining OralPractice OpportunitiesThroughPPT presentationof businessEnglish oralThe PPThas designedsome interactivesections tomaterialsfrom differentscenarios,such asbusiness give students theopportunity to engage inoralreceptions,business negotiations,business speeches,practice andimprove theiroral expression skills.etc.,students aretrained tomaster oralexpressionskills,such aspronunciation,intonation,speed,andrhythm.BusinessEnglishInterpretation TrainingInterpretationskills InterpretationPracticetraining OpportunitiesBypresenting businessEnglish interpretationThe PPThas designedsome interpretationmaterialsin differentscenarios throughPPT,such practicesessions togivestudentsthe opportunityasbusiness meetings,business negotiations,toengagein interpretationpracticeandimprovebusiness speeches,etc.,students aretrained totheir interpretationexpressionskills.master interpretationskills,such asaccurateunderstanding,rapid memory,fluent expression,and copingwith unexpectedsituations.04Practical Applicationof BusinessEnglishBusinessEnglish negotiationskillsNegotiation strategiesUnderstandingthe importanceof negotiationinbusiness,and learningdifferentnegotiation strategiesto achievethe bestoutcomeInterpersonal communicationImprovingcommunicationskillsto buildtrust andmaintain goodrelationshipswith counterpartsduring negotiationLanguagebarriersOvercoming languagebarriers andenhancing comprehensionthrougheffective communicationand culturalawarenessOrganization andHosting ofBusiness EnglishConferenceEventmanagementCoordinating withspeakers,participants,andConference planningvendorsto ensurea smootheventPreparing adetailed planfor theconference,including topics,speakers,Logistics andfacilitiesguests,and budgetArrangingfor facilities,equipment,andother logisticsto ensurea successfulconferenceBusinessEnglish emailwriting andresponseEmail etiquetteUnderstandingthe propertyformat andetiquette forbusinessemails,including greetings,closures,andprofessional toneClearand conditionwritingWriting emailsthat areclear,condition,and tothepoint toensure effectivecommunicationResponse technologiesLearningeffective responsetechnologies fordifferent typesofemails,including promptresponses andappropriatefollow ups05BusinessEnglishCase AnalysisCase Analysis Methodsfor BusinessEnglishStep1Read theCase Study:Familiarizeyourself withthe backgroundandobjectives of the caseStep5Step2Presentation andBriefing:Prepare aIdentify theKey Issues:Determineclear andconsensus presentationof themain challengesand questionsyouranalysis andsolutions raised in the caseStep4Step3Formulate Solutions:Develop Collectand AnalyzeData:Gatherpossible solutionsto addressthe keyrelevantinformationand analyzeit toissuesraisedin thecasesupport yourconclusionsExample ofBusinessEnglishCaseAnalysis要点一要点二要点三Case TitleBackground KeyIssuesNegotiating aJoint VentureA UScompany isinterested inDetermine thebest approachforAgreement enteringinto ajoint venturewith negotiatingthe termsofthejointa Chinesecompany toproduce aventure agreement,includingnew productline intellectualproperty rights,distribution channels,and equitysplitsExampleofBusinessEnglishCaseAnalysisData CollectionGatherinformation onindustry trends,market research,and legalrequirementsspecific toChinaSolutionsPropose astrategy foraddressing culturaldifferences duringnegotiations,identify potentialrisks andmitigation strategies,and suggesta timelineforsigning theagreementSummary ofBusinessEnglishCase AnalysisBusinessEnglish caseanalysis isan effectivetool forenhancing practicalproblem solvingskillsintheworkplaceIt involvesa systematicapproach toanalyzing realworld businesssituations anddevelopingpractical solutionsCaseanalysis canhelp developcommunication,critical thinking,and teamworkskills,which areessentialfor successin businessTHANKSTHANKYOU FORYOUR WATCHING。