还剩28页未读,继续阅读
本资源只提供10页预览,全部文档请下载后查看!喜欢就下载吧,查找使用更方便
文本内容:
PPT coursewareforEnglish posterwriting•Overview ofPosters•The consistentelements of posterscontents•Writing Techniquesfor Posters•The LanguageCharacteristics of目录Posters•Layout design ofposters•Example Analysisof EnglishPostersOverviewof01PostersDefinition ofpostersPosters areprinted orelectronic materialsdesigned foroutdooradvertising andpublic use,typically ina largesizeTheyare usedto promoteproducts,services,events,orideas,and areoften placedin hightraffic areastoattract attentionTheOrigin ofPosters01Posters cantrace theiroriginback to the19th century,when theywere usedto adapteventsand products02With thedevelopment ofprintingtechnology,postersare morewidely usedanddiverse instyle andcontentTypes ofpostersEvent postsDesigned to promoteevents such as concepts,festivals,andsports matchesProductpostsUsed to promote specificproducts orservices,such asmovies,books,and consumergoodsPolitical postersCreatedtopromotepolitical causesor candidates,oftencontaining messagesof testor amendmentInformationpostsDesignedtoprovide usefulinformation orwarnings,such aspublicservice announcementsor safetyremindersThe consistent02elements ofpostersTitleThe title isan importantcomponent ofa poster,and itshould be concise,clear,and eye-catching.In Englishposter writing,the title should usecapital lettersand behighlighted.Thetitleshould accuratelyreflect the theme of the poster,allowing readersto quicklyunderstand the contentof the poster.At the same time,the titleshould becreative andattractiveto attract readers attention and stimulate their interest.ImageImage isone of the mostimportant The image should be coordinated withelements in posters becauseit canthe text content tojointly conveytheconvey informationintuitively and theme andinformation of the poster.Atattract thereaders attention.In Englishthesame time,images should haveposter writing,images related to the visual impact to attractreaderstheme should be selected,andtheattention andleave adeep impression.images shouldbe clearand easytounderstand.CharactersCharacters areone of the important elements inposters,and theycan serveas the theme orspokesperson for theposter.In Englishposter writing,it isimportant tochoose charactersrelatedto the themeand ensurethat theirimagesalign with the overall style andtheme of the poster.Theimage and expressionof thecharacters shouldbe ableto conveythe informationandthemeof the poster,and shouldbe coordinatedwiththetext content.At thesame time,the imageof thecharacters shouldbeattractive toattractreadersattention andstimulatetheirinterest.ColorColor isone of the importantelements inThe colorshouldbecoordinatedwiththe textposters,which canaffect theemotions andcontent tojointly conveythethemeandperceptions ofreaders.In Englishposter writing,information of the poster.At thesame time,colors relatedto thetheme shouldbe chosen,colors shouldhave visual impacttoattractand thecombination andapplication ofcolors readersattentionandleave adeep impression.should complywith aesthetic principles.Writing03Techniques forPostersAnengaging titleSummaryAnattractive titlecan quicklycapture theaudiences attentionand isone of thekey factorsforthesuccess ofa poster.Detailed descriptionThetitleshouldbe conciseand clear,highlighting thetheme,and usingdifferenttone wordssuchasdynamic,questioning,and innovativeto increaseattractiveness.Meanwhile,the font,size,and colorof thetitle also need tobedesigned according to the overall styleoftheposter.Refined textSummaryDetailed descriptionRefinedtext can make posterinformation clearerThe textcontent shouldbeconciseand powerful,and easierto understand,while avoidingavoiding theuse oflong sentencesand complexredundancyand complexexpressions.vocabulary.Key informationshouldbebolded,enlarged,or highlightedwith differentcolors.Atthe same time,the layoutofthetext shouldalsocomply withaestheticprinciples,maintainneatness,clarity,and readability.Images withstrong visual impactSummary Detailed descriptionImages withstrong visualimpact canmake Selectimages relatedtothetheme,which can beposters morevivid andvivid,enhancing thephysical photos,illustrations,or charts.The imageaudiencesmemory points.shouldhavehigh clarity,bright colors,andcomplement thetextcontentto enhancetheoverall effect oftheposter.At thesame time,theposition,size,and angleoftheimage shouldalsobe adjustedaccordingtotheoveralldesign needs.Appropriate colormatchingConclusion Detailed descriptionAppropriate colorcombinations canmake Choosecolors thatmatch thetheme andpostersmore beautifuland harmonious,while maintainoverall colorcoordination andunity.conveying correspondingemotions andDifferent colorcombinations suchas gradient,atmosphere.contrast,or similarcolors can be usedto createdifferentvisual effects.At thesame time,thesaturation,brightness,and contrastof colorsshouldalso beadjusted asneeded toachieve thebestvisual effect.The Language04Characteristics ofPostersAconcept andclear languagestyleUse shortand directattention01Posters havelimited space,so itsimportant touse short,critical attentionthat getsstraight tothe pointAvoidcomplex vocabulary02Stick towords thatare easyto understandand minimizetheuse ofcomplex ortechnical termsUseactive voice03To receivea senseof urgencyor liveliness,use theactivevoice insteadofthepassive voiceAvid andvid way of expressionUsepowerful objectionsAddingdescriptive objectionscan helpbring a poster tolife andcreate astrongimpact onthe readerUsevisual methodsMethodscan helpcreate avisual picturein thereaders mind,making themessagemore impactfulUsecolor and graphics effectivelyColorand graphicscan greatlyenhance aposters impact,so itsimportant tousethem sparselyand effectivelyCreativevocabulary andphrasesInvent newwords orphrasesSometimes,a creativeor uniquewayof1saying somethingcanmakeapostermorememorableUse rhymingor allocationTheseliterary devicescan adda playfulor2catchy elementto postlanguageBorrow fromother languagesDrawinginspiration fromother languages3can adda touchof noveltyand interesttoposter languageLayoutdesignof05postersFont selection•Conclusion:Choose the appropriate font•Detailed description:Font isa veryimportantelementinposterdesign,which notonlyaffects theoverallstyleoftheposter,but alsoaffects thereadability andcommunicationeffect ofthe information.When choosinga font,thetheme,target audience,andcommunication channelsoftheposter shouldbe consideredto ensureconsistency andcoordinationbetween thefont andthe contentoftheposter.Line spacing and word spacingSummary Detailed descriptionReasonably setline spacingand wordspacing Linespacingand wordspacingare importantfactorsaffecting posterlayout.Appropriate linespacingandwordspacing canimprove thereadabilityof text,making informationeasier tounderstandand accept.Generally speaking,thespacing betweenlines shouldbe greaterthan thespacingbetween wordsto avoidovercrowding oftext.Alignment methodConclusionChoosetheappropriate alignment methodDetaileddescriptionAlignment isan importantfactor affectingthe visualeffectofposters.Commonalignment methodsinclude leftalignment,right alignment,center alignment,and justificationat bothends.Choosing theappropriatealignmentmethod canmakethepostercleaner,more organized,and improvethe visualeffect.Hierarchy and visualimpact•Summary:Reasonably arrangethe hierarchical structure andvisualimpact of information•Detaileddescription:The hierarchicalstructure of information referstothearrangement orderand primarysecondary relationshipof informationelements.By arrangingthehierarchicalstructureofinformationreasonably,key informationcan behighlighted andaudience attentioncanbeguided.At thesame time,by usingvisualelements suchas colorandgraphics,thevisualimpactofthepostercanbeenhanced,attracting theaudiences attention.Example Analysis06of EnglishPostersMovie posterSummaryDetailed descriptionMovieposters usuallyattract audienceswith Movieposters usuallycontain informationsuchattractive visualeffects andcaptivating storylines.as thetitle,main actors,director,and releasedateof the movie.In termsof design,movie postersusually use boldcolors andeye-catching imagestoattract theaudiences attention.At thesametime,movie postersalso needto conveythetheme andplot ofthemoviethrough visualelementsand text,stimulating theaudiencesinterest.Music poster•Summary:Music posters usually focus on musicstyle andperformanceinformation toattract the target audience.•Detaileddescription:Music posters usually includeinformation aboutthe musicperformance time,location,band orsinger,etc.In termsof design,music postersusuallyusecolors andgraphics thatmatch themusic styletoattract theattention ofthetargetaudience.At thesametime,music postersalso needto conveythe themeandatmosphere ofthe performancethrough text andvisual elements,stimulating theaudiences interest.Brand promotionposter•Summary:Brand promotionpostersusuallyfocusonbrand imageand promotional information toenhancebrand awarenessand reputation.•Detaileddescription:Brand promotionpostersusuallyinclude brandname,logo,promotional message,and relatedproduct information.In termsof design,brandpromotion postersusually adopta simpleand elegantdesign styleto highlightthe brandimageandpromotionalinformation.At thesametime,brand promotionpostersalsoneedto conveythe brandsvalues andcharacteristics throughtextandvisualelements,to enhancethe brandsvisibility andreputation.THANKS.。