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New CambridgeBusiness EnglishBeginnerModule Cou•Introduction to Business English•Module ContentOverview•Module LearningPlanCATALOGUE•Module LearningResources目录•Module LearningTips•Module Learning Cases01Introduction toBusiness EnglishThe Definitionand Importanceof Business EnglishDefinitionBusiness English,abbreviated asBE,is aspecialized purposeEnglish ESPprimarilyused for business andcross-cultural communication.ImportanceWith theacceleration ofglobalization andthe increaseof internationaltrade,mastering Business English iscrucial forcareer developmentandinternational cooperation.The LearningObjectives of Business EnglishLanguageskills01Learners shouldmaster thebasic skills required forlistening,speaking,reading,and writingin businesssituations.Cross culturalcommunication02Understanding businesshabits andcommunication methodsindifferent culturalbackgrounds to adapt to the internationalenvironment.Professional knowledge03Understand professionalterminology andbasic conceptsin thebusinessfield,such asmarketing,financial management,etc.Learning Methodsfor Business EnglishReal contextsimulationSimulating realbusiness scenariosthrough role-playing,case analysis,andother methodsto improvepractical applicationcapabilities.Language and Culture IntegrationCombininglanguage teachingand culturalintroduction to help learnersbetterunderstand andadapt to different culturalbackgrounds.Professional vocabulary and terminologylearningSystematically learnprofessional vocabulary and terminologyin the businessfield to improve communicationefficiency.02Module ContentOverviewIntroduction to learningcontentThe coursewareis designed for beginnerswho wantto learnbusiness EnglishItprovides asolid foundationin business English language skills,including listening,speaking,reading,and writingThecourseware coversa rangeof businessscenarios,such asmeetings,presentations,and emails,to helplearners applytheir language skills in real worldsettingsItalso includesvocabulary andgrammar explanations,as wellas interactiveexercisesand activitiesto reinforcementlearningLearning Focusand DifferencesOneof the main differencesbeginnings faceislake ofconfidence inusing EnglishThecourseware providesstrategies andtips tohelplearners overcomethis challengeThefocus of the coursewareis onpracticalAnother differenceis learningto understandlanguageskills,rather thantheoreticaland usebusiness specific vocabulary TheknowledgeIt emphasizescommunication andcoursewareincludes asection dedicatedtointeraction inEnglishbuilding abeginnings businesscampaignLearning suggestionsand strategiesLearnersare advisedto Itis recommendedthat Learnersshould alsotry topracticetheir Englishregularly learnersuse the courseware connectwhat theylearn intheto improve their languageactivity,completing exercisescourseware totheir ownworkskills Theyshould try to speakand activitiesas theygo alongorbusinesssettings This willEnglish asmuch aspossible,This will help themto retainhelp themapply theirbothin andoutside ofclass informationbetter andlanguageskillsmoreimprove theirlanguageskillseffectively inreal worldmorequickly situations03Module LearningPlanLearning timeplanning1-2hours perweekThis is the recommendedtime commitmentfor students to completeeachweeks learningtasks andactivities4-6weeksThe entirecourse isdesigned tobe completedin approximate4-6weeks,depending onthe studentslearning speedand ability to allocatesufficient timeforself-studyFlexible scheduleStudentscan chooseto studyat theirown paceand schedule,allowing themtofit thecourse intotheir dailyroutineLearning progressarrangement•IntroductiontoBusiness English:This moduleintroduces studentstothe basicvocabularyandgrammar used in Business English,as wellasthe communication skills requiredin professionalsettings•Business CommunicationSkills:Students will learn how to effectivelycommunicate in different businessscenarios,including emails,phone calls,meetings,and presentations•Business EtiquetteandCulture:This sectioncovers thedos anddont of business etiquette,as wellas anintroductiontodifferentcultural normsand expectationsin internationalbusiness deals•Business Vocabularyand Grammar:Students willexpand theirBusiness Englishvocabularyand improve theirgrammarskills througha varietyof exercisesand activitiesAssessmentof learningeffectivenessQuizzesRegular quizzeswill beprovided throughthecourseto assessstudents understandingofthematerial andtheirability to apply learnedknowledge topractical scenariosAssignmentsAssignmentswill requirestudentstodemonstrate theirskills inwriting and speaking Business Englishthrough projectsor reportsrelated toreal worldbusiness situationsProgresstrackingThe coursewarewill trackstudents progressand providefeedback onareas wherefurtherpractice andimprovement areneeded Thisinformation can be usedby studentsto identifyweakareas andfocus onimproving them04Module LearningResourcesTextbooksand referencebooksTextbook ReferencebooksNew CambridgeBusiness EnglishBeginner Tosupplement thetextbook,students mayreferModule:This textbookisthecore resourcefor toa rangeof referencebooks thatfocus onthecourse,providing studentswith aspecific areasof Business English Thesemaycomprehensive introductiontoBusiness English includebooks onbusiness etiquette,It coversall theessential vocabulary,grammar,professional writing,and businessvocabularyand communication skillsrequiredfor effectivecommunicationin a business contextOnlinelearning resourcesOnlinelessonsThe coursewareincludes aseries ofonline lessonsthat aredesigned toenhance thelearningexperience Theselessons mayinclude interactiveexercises,videos,and podcaststohelpstudentsimprove theirBusiness EnglishskillsBusiness EnglishDictionaryAn onlinedictionary specificallydesignedforBusiness Englishlearners Itprovides clearand consensusdefinitionsofbusinessrelated termsand phrasesRecommendedlearning toolsLanguageexchange platformStudentsare surroundedto uselanguage exchangeplatforms wherethey canpractice theirBusinessEnglish withnative speakersThese platformsallow studentsto engageinreal-timeconversations andimprovetheirfluencyBusiness Englishpractice appsThereare severalapps availablethat provideBusinessEnglishpractice,including quizzes,listening exercises,andspeakingdrills Theseapps areconservative andcanbeusedanywhere,anytime05Module LearningTipsListening skills•Focus onthe Main Idea:When listeningtoa business Englishconversationor presentation,try toidentify themain ideaand focusonunderstanding it.This will help yougrasp theoverall contextof theconversation•Practice withAuthentic Materials:Use authenticbusiness Englishlistening materials,such aspodcasts,videos,orreal life business meetings,to improve your comprehensionThis willexpose youto naturallanguage usein abusinesscontext•Improve YourUnderstanding:After listeningtoapiece ofbusiness English audio,try toretell themain pointsinyour ownwords Thisexercise willhelp youinternalize theinformation andimprove yourlisteningcomprehension•Pay Attentionto Details:When listeningto business Englishaudio,pay attentionto specificdetails,such asnames,dates,and numbersThis willhelp youunderstand thecontext betterandimprove your abilityto retaininformationReadingskill•Read Businessrelated Materials:To improveyour readingskills inbusiness English,read materialsrelated tothebusiness world,such asnewspapers,magazines,and reportsThis willfamiliarize youwith thelanguageand vocabularyused inthe industry•Identify theMainIdea:When readingabusiness English text,try toquickly identifythemainidea Thiswill helpyouunderstand theoverall contextand makeit easierfor youto understandthe details•Expand YourVocabulary:BusinessEnglishhas aspecificvocabularythat you should familiarize yourself withMakea consensuseffort tolearn newwords andphrases relatedtothebusinessworld•Practice withRealistic Materials:Use authenticbusinessEnglishreading materials,such ascompany reportsorindustry specifictexts,toimproveyour understandingand familiarizeyourself withthe languageusedinthefieldOral skills•Speak More:The bestway toimproveyouroral skillsin businessEnglishis tospeak moreEngage inconversations withnative speakersorpractice speakingwith otherlearners Thiswillhelp you improveyourfluency andpromotion•Focus onPromotion:Pay attentionto yourpromotion andtrytoimprove nativespeakers Practicespeakingclearly anddeveloping wordscorrectly toimproveyourintelligence•Learn Businessslang andphrasal verbs:BusinessEnglishhas itsown setof slangexpressions andphrasal verbsthatyoushouldfamiliarizeyourselfwith Understandingthese expressionswillhelpyou communicatemorenaturally inabusinesscontext•Practice withRole plays:Use roleplays tosimulate reallifebusinessscenarios andpractice speakingin differentsituationsThiswillhelpyoudevelop yourabilitytorespond appropriatelyindifferentconversations andincreaseyour confidencein speakingbusinessEnglish06Module Learning CasesLearning Case1:The Application of BusinessEnglish in InternationalTradeSummaryMastering the Applicationof BusinessEnglishin InternationalTradeDetailed descriptionThis case will introduce the role of BusinessEnglishin internationaltransactions,including how to useBusinessEnglish for negotiation,contract signing,and handlingtrade disputes.Learning Case1:The Applicationof BusinessEnglishin InternationalTradeSummary Detailed descriptionDeveloping cross-cultural By simulating realinternational tradecommunicationskills scenarios,students willlearn howtoVS usebusinessEnglishfor effectivecommunicationin cross-culturalcontexts,and understandthebusiness cultureand etiquetteofdifferent countries.Learning Case1:The Applicationof BusinessEnglishin InternationalTradeSummary DetaileddescriptionCultivating practicaloperational skillsThiscasestudy willcover variousininternational tradeaspects ofinternational tradepractice,such asmarket research,transactionnegotiation,contract fulfillment,etc.,tohelp studentsmaster theapplicationskills ofbusinessEnglishin practicaloperations.Learning Case2:The Applicationof BusinessEnglishin MarketingSummary Detailed descriptionMasteringthe Applicationof BusinessEnglishinStudents willlearn howto useBusinessEnglishtoMarketing developmarketing strategiesand innovativethinking,and understandhowtoimprove productawarenessand salesthrough effectivemarketingmethods.DetaileddescriptionSummaryThis casewill introducethe roleofBusinessEnglish Developingcommunicationskills and teamworkinmarketing,including howto useBusinessEnglishspiritfor marketresearch,product promotion,brandbuilding,etc.Summary DetaileddescriptionCultivate innovativethinking andmarketing Throughgroup discussionsand role-playing,strategy formulationability students willlearn howto utilize theircommunication skillsand collaborative spiritin ateamto jointlycomplete marketingtasks.Learning CaseThree:The Applicationof BusinessEnglishin HumanResource ManagementSummaryMasteringtheApplicationofBusinessEnglish inHumanResource ManagementDetaileddescriptionThis casewillintroducetheroleofBusinessEnglish inhuman resource management,including howto useBusinessEnglishforrecruitment,training,performanceevaluation,etc.LearningCaseThree:The Applicationof BusinessEnglishin HumanResource Management要点一要点二SummaryDetaileddescriptionCultivating talentselection and training abilitiesStudents willlearn howto useBusinessEnglishfortalent selectionandtraining,and understandhow toimprovethe professionalquality andwork abilityofemployees througheffective trainingmethods.LearningCaseThree:The Applicationof BusinessEnglishin HumanResource ManagementSummaryDetailed descriptionDevelopingcross departmental collaboration andBysimulatinga realcompany environment,communicationskillsstudentswilllearnhowtoutilizetheircommunicationskillsandcollaborativespirit incrossdepartmentalcollaborationto jointlycompletehumanresourcemanagement tasks.THANK YOU感谢观看。