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Foreign EconomicandTrade EnglishCorrespondence•Fundamentals of BusinessEnglish Correspondence目录•Types andWriting ofBusinessContentsEnglish Correspondence•Business EnglishNegotiationSkills•Analysis ofBusiness English目录Correspondence andContentsNegotiationCases01Fundamentals ofBusinessEnglish CorrespondenceThe Format and Specification ofBusiness EnglishCorrespondenceLetterheadTheletterhead containsthe companyname,address,contact information,and logo.It islocatedat thetop of the letter and providesimportant identifyinginformation.SalutationThe salutationis thegreeting atthe beginningof the letter andshould beaddressed tothespecific personor department.It should be formal and respectful.TheFormatandSpecificationofBusiness EnglishCorrespondenceBody ComplimentarySignatureCloseThe bodyof theletter Thecomplimentary closeis Thesignature shouldincludecontains themain contentand thefarewell atthe endof thethe nameof thewriter,title,message.It shouldbe well-letterandshouldbeformalandcontact information.organized,clear,and concise.and respectful.Writing Skillsfor BusinessEnglish Correspondence0102030405Clear MessageCorrect Gra…Professional OrganizedCourtesy andToneStructure EtiquetteEnsurethat theCheck grammarand Maintaina professionalOrganize theletter ina Adhereto propermessageis clear,concise,spelling to ensure thattone throughoutthe logicaland coherentcourtesy andetiquetteand tothe point.Avoid theletter isfree oferrors.letter.Avoid usingmanner toensure thatin yourcorrespondenceusing unnecessaryUse aprofessional colloquial language orthe readercan easilyto maintaina positivewordsor phrases.writing style.slang.follow thecontent.business relationship.The LanguageCharacteristics ofBusiness EnglishCorrespondenceFormalLanguage01Use formallanguage throughouttheletterto maintainaprofessional tone.Avoid usingcasual orcolloquiallanguage.Directness02Be directand clearin yourcommunication toensure thatyourmessage isunderstood clearly.Avoid beatingaround thebush.Objectivity03Strive tomaintain objectivityin yourcorrespondence topresentfacts andinformation objectively.Avoid usingsubjectivelanguage oremotions.The LanguageCharacteristics ofBusiness EnglishCorrespondencePrecisionNeutral ToneUseprecise languagetoensurethat Maintaina neutraltone inyouryour messageis accurateand precise.correspondence toavoid givingAvoidusing ambiguousor vagueVS offenceor creatingconflict.Use alanguage.polite andrespectful tonethroughoutyour communication.02Types andWriting ofBusinessEnglishCorrespondenceEstablishing BusinessRelationship Letter目的建立业务关系,寻求合作机会内容介绍公司、产品或服务,表达合作愿望,询问对方是否感兴趣注意事项确保信息准确、完整,表达出诚意和合作意愿Inquiries andoffer letters010203目的内容注意事项了解产品或服务信息,提出购买询问产品或服务的详细信息,包明确询问内容,表达出购买意向意向括规格、价格、交货期等,同时和期望表达购买意向Order andFulfillment OrderLetter目的确认订单,要求对方履行订单内容确认订单的具体内容,包括产品、数量、价格、交货期等,要求对方按照订单要求履行注意事项确保订单内容准确无误,表达出对对方的期望和要求Payment Methodand Letterof Credit注意事项确保付款方式安全可靠,符内容合双方利益商定付款方式,如电汇、信目的用证等,同时提供相关银行信息商定付款方式,确保交易安全Shipping andInsurance Letter目的内容确认运输方式和保险事宜商定运输方式和时间,确定保险种类和金额,同时要求对方提供运输单据和保险证明注意事项确保运输方式和保险安排符合双方利益和需求Complaint andClaim Letter目的处理投诉和索赔事宜内容注意事项详细说明投诉或索赔的原因、要求及解决方保持冷静、客观,遵循相关法律法规和商业案,同时要求对方回复处理意见惯例03Business EnglishNegotiationSkillsPreparation beforenegotiationGathering informationResearchingthe other partys background,business scope,market position,and negotiationgoals.Analyzing strengths and weaknessesAssessingones ownand the otherpartysstrengthsandweaknesses inthenegotiation.Setting negotiationgoalsDefining clearand achievablegoals forthe negotiation,considering bothshort-term andlong-term interests.Strategies andTechniques inNegotiationOpening strategyEstablishinga positiveatmosphere inthenegotiation,clarifying the negotiation objectives,and showinga sincereattitude.Pressure tacticsUsingvarious meansto applypressure tothe otherparty,such astime pressure,information asymmetry,or emotionalmanipulation.Concession strategyGraduallymaking concessionsto reacha consensuswiththe otherparty.Follow upand maintenanceafter negotiationsSummarizingthenegotiation resultsReviewing thenegotiationresults,analyzing thesuccesses andfailures,and summarizingthe lessonslearned.Implementing theagreementEnsuring thatall partiescomply withthe termsof theagreement andtake thenecessary actionsto fulfilltheirobligations.Maintaining relationshipContinuingto communicateand maintaincontact withtheotherparty tobuild long-termcooperation andtrust.04Analysis ofBusinessEnglishCorrespondenceand NegotiationCasesSuccessCase Analysis0102030405Summary:Successful SuccessfulCase ListCase1:Acme Case2:Global Case3:SmartTech Ltd.case studiesCorporation securesa ResourcesInc.effectively managesademonstrate effectivelucrative contractwith expandsits marketcomplex internationalcommunication,a Europeanpartner reachby successfullydispute with a jointstrategicplanning,through clearand negotiatingwith aventure partner.and positiveprofessional LatinAmericanoutcomes.correspondence.distributor.Failure CaseAnalysis0102030405Summary:Failure FailureCase ListCase1:Blue SkyCase2:HighTech Case3:FirstClass Co.cases oftenresult Enterprisesloses aGmbh stallsin itsincurs significantfrompoor keyopportunity dueglobal expansionfinancial lossesdue tocommunication,to unclearand effortsafter afailed abreakdown ininadequateplanning,unprofessional negotiationwith acontract executionorunrealistic correspondence.Chinese supplier.withaRussian partner.expectations.Lessons learnedand inspirationsfrom case studiesLessons Learned01Effective communicationskills areparamount inbusiness02dealings.Thorough preparationand understandingofthecultural03context areessential forsuccessful negotiations.Lessons learnedand inspirationsfrom casestudies•Adapting tochangingcircumstances andbeingflexible instrategy canlead topositiveoutcomes.Lessons learnedand inspirationsfrom casestudiesInspirations fromCase Embraceopportunities toSeek outcasestudiesor CollaboratewithStudies improvecommunication real-life experiencesto colleaguesor industryandnegotiation skillsgain practicalinsights mentorsto gainathrough professionalinto effectivebusiness broaderperspective ondevelopmentcourses ordealings.business challengesandmentoring programs.opportunities.THANKS。