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Foreign Economicand TradeEnglishCorrespondence目录CONTENTS•Fundamentals of Business EnglishResponse•Fundamentals of Business Negotiation•Practice inWriting BusinessEnglishResponse•Business NegotiationSimulation Practice•Comprehensive Applicationof BusinessEnglishCorrespondence andNegotiation01Fundamentals ofBusiness EnglishResponseTheFormat andSpecification ofBusiness EnglishResponseUniformformatBusiness English letters followa unifiedformat,including the letterhead,date,recipient address,maintext,concluding remarks,and signature.This formataims toenhance theprofessionalism and formalityof the letter.Standardized languageBusinessEnglish lettersuse standardizedlanguage toavoid colloquialand informal expressions.Thewording should be accurate,concise,and politeto reflectprofessional competenceand respect.Writing Skillsfor BusinessEnglish ResponseClearpurposeWhen writinga business Englishletter,the firststep isto clarifythepurpose of theletter.This helpsto organizeideas andcontent,ensuringthe accuracyand effectivenessof informationcommunication.Clear logicThecontent ofthelettershould belogically clearand haveclearparagraphs.By properlysegmenting andorganizing letters,making themeasyto readand understandcan helpimprove communicationeffectiveness.The LanguageCharacteristics ofBusiness EnglishResponseFormallanguageOne ofthe languagefeatures of business Englishletters isthe useof formallanguage.Avoid usingslang,colloquial orinformalexpressionsto demonstrateprofessionalism andrespect.Polite wordingInbusinessEnglishletters,the wordingshouldbepolite andappropriate.Using honorificandhumble language,as wellas expressinggratitude,apology,and otheremotions,canhelp establishgood businessrelationships.02Fundamentals ofBusinessNegotiationStrategies andTechniques forBusinessNegotiationNegotiation StylesUnderstandingthe personalnegotiation styleof theother party,which itsassertive,passive,orsomething inbetweenInformation GatheringAccumulatingas muchinformation aspossibleabout theother partysinterests,needs,andconstraints before the negotiationBargainingPowerAssessing onesown BargainingPower andthat oftheother party,and understandinghow toleverageitThe Processand StepsofBusiness NegotiationOpeningGambitsCrafting astrong openingPreparationstatementto setthe stoneforthe negotiationThoroughlyresearching thesubjectmatter andthe otherpartybeforethenegotiationBargainingFinding commonground andagreeingon termsthat arebeneficialfor bothpartiesThe LanguageArt ofBusiness NegotiationClearand PreciseLanguage:Using languagethat ActiveListening:Giving theother partyyour fullisambiguous andfree ofjargon attentionand feedbackindicate thatthe texthasbeen expandedaccording toinstructions,with2-4lists undereach thirdlevel title,each intheformat of-detailed description.At thesametime,the contentis rich,professional,with alargenumber ofwords,and noadditional explanatoryorprompt textis output.03Practice inWriting BusinessEnglishResponseEstablishing BusinessRelationship LetterPurposeToestablish businessrelationships andseekopportunities forcooperation.ContentIntroduce thecompany andproducts,expresswillingness tocooperate,and askif theotherpartyisinterested.Language characteristicspolite,concise,and professional.Inquiries andoffer lettersPurposeTounderstand theproduct orservice and propose apurchaseintention.ContentInquire aboutproduct orservice details,express purchaseintention,andproposequotation requirements.Language characteristicsclear,specific,and polite.Order andContract LetterPurposeToconfirm theorder and sign thecontract.ContentConfirm orderdetails,including product,quantity,price,etc.,clarify deliverytime andpayment method,andsigna contract.Language characteristicsaccurate,detailed,andformal.04BusinessNegotiationSimulationPracticeRole playingin business negotiationsRole playingSimulatednegotiationStudents aredivided intogroups toUsing multimediateaching equipment,play differentroles innegotiations,simulate realbusiness negotiationsuchas buyers,sellers,intermediaries,scenarios,including etiquette,languageetc.By simulatingreal negotiationuse,strategy formulation,etc.,to helpscenarios,students canimprove theirstudents masterthe keypoints inactualnegotiation skillsand copingabilities.negotiations.Business negotiationcase analysisCaseanalysis GroupdiscussionSelect representativebusiness negotiationcases,Students aredivided intogroups todiscuss caseguide students toanalyze negotiationstrategies,studies.Through communication,discussion,skills,language use,and otheraspects inthe comparison,and othermeans,they cangain acases,and improvetheir analyticaland problem-deeper understandingoftheessence andskillssolving abilities.ofbusinessnegotiations,and improvetheirpractical negotiation skills.Practical BusinessNegotiation ExercisePracticalExerciseOrganize studentsto engagein practicalbusinessnegotiationexercises,including draftingbusiness contracts,negotiating prices,negotiating deliverydates,etc.,to helpstudents combinetheoretical knowledgewith practiceandimprove their negotiationskills.Summary ofNegotiation SkillsAfterthe practicalexercise,guidestudentsto summarizetheirnegotiationskillsand experiences,help themidentify theirshortcomings,and providesuggestionsand guidancefor improvement.05Comprehensive Applicationof BusinessEnglishCorrespondence andNegotiationComprehensive ApplicationofBusinessEnglishCorrespondence andNegotiation•Please enteryour contentTHANKSTHANKYOU FORYOUR WATCHING。