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Foreign EconomicandTrade EnglishCorrespondence汇报人文小库2024-01-01CONTENTS•Fundamentals of BusinessEnglish CorrespondenceWriting•Types andExamples ofBusinessEnglish Response•Skills andStrategies forBusinessEnglishNegotiation•Analysis ofBusinessEnglish CorrespondenceandNegotiation Cases•Practical operationandsimulated negotiation01Fundamentals ofBusiness EnglishCorrespondenceWritingThe Format and StructureofBusinessEnglishResponseCover SheetBody of the LetterThecover sheetincludes thesenders name,The bodyof theletter includes the maincontent ofaddress,date,and the recipients nameand addressthe correspondence,including thepurpose oftheletter,the informationbeing requestedor provided,and anyaction requiredInsideAddress ComplianceCloseThe insideaddress includesthe recipientsname,The complianceclose includesa formalclosingtitle,department,and addressstatement addressing therecipientby nameSalesSignatureThe salesinclude a formal meetingaddressingtheThe signatureincludesthesenders nameand anyrecipientby namerelevant contactinformationThe LanguageCharacteristics ofBusiness EnglishResponseFormallanguageBusiness Englishcorrespondence usesformal languageto confirmprofessionalismand inspectionDirectlanguageBusiness Englishcorrespondence isoften direct,consistent,and to the point,emphasizing clarityand effectivenessPolicylanguageBusiness Englishcorrespondence streamsto maintaindiversity andprospectivecommunication,even whenaddressing sensitiveor contrastingtopicsWriting Skillsfor BusinessEnglish ResponseClearcommunicationBusiness Englishcorrespondence should be clear,consistent,and wellorganized to ensure thatthemessage isunderstanding correctlyProofreadingand editingItis essentialto proofreadand editbusiness Englishcorrespondence toensure thereare nogrammar orspelling errors,and thelanguage isconsistent and professionalUse of appropriate languageItis importantto useappropriate languagethat isin linewith theformat andstructure ofbusinessEnglish coherence02Types andExamples ofBusinessEnglish ResponseInquiriesand RepliesInquiryAninquiry is a requestforinformation ora quotationfrom asupplierIt typicallyincludes theproduct,quantity,and otherrelevantdetailsReplyA replyis a response to an inquiry,providing therequestedinformation orquotation It shouldbe promptand professionalOfferand counterofferOfferAn offer is aformal proposalto sella product or serviceataspecified priceand termsIt shouldbeclear,specific,and freefrom ambiguityCounterofferA counterofferisaresponse to an offer,either acceptingor rejectingit withrevised termsIt shouldbereasonable andresponsive tothe originalofferOrder andConfirmationOrder ConfirmationAnorder isa requestto purchasea Aconfirmation isa writtenproduct or service,typically with agreement to an order,stating thespecificterms andconditions ItVS acceptanceoftheorder andits termsshouldbe clear,specific,and freeIt shouldbe signedand datedbyfrom ambiguityboth partiesPaymentand DeliveryPaymentPaymentis thetransfer ofmoney inexchange forgoods or services Methodsof paymentmayinclude cash,checks,wires,or creditcardsDeliveryDelivery is the physicaltransfer ofgoods fromthe sellertothebuyer Itshouldbeclearlydefined withdates,times,and modesof transportationComplaintsand HandlingComplaintHandlingA complaintisaformal statementof Handlingistheresponsetoadissatisfaction ordissatisfaction with a complaint,specifically addressingtheproduct orservice Itshould clearlyissue andoffering asolution oridentifythe issueand thedesired compensationItshouldbe prompt,solution professional,and empirical03Skills andStrategies forBusinessEnglish NegotiationPreparationbefore negotiationGatheringIdentifying Creatingainformation negotiationnegotiation planobjectivesResearchingthe other partys Clearobjectives helpdefine Thisplan shouldincludebackground,interests,and thescope ofthe negotiationstrategies forhandlingnegotiation styleis essentialand ensurethat allparties arepotential stickingpoints,to formulatea strategyand onthe samepage timing,and theorder ofissuesattract theirdemands to be discussedCommunicationskills in negotiations要点一要点二要点三Active listeningClear andNon verbalassertivecommunicationcommunicationPaying attentionto whatthe Usingplain language,being Bodylanguage,legal expressions,otherpartyis saying,direct yetobservable,and making and eyecontact areequallyunderstanding theirperspective,it clearwhat onesbottom lineis importantinnegotiations;Theyand showingempathy canbuild canhelp reachagreement caneither supportortrust andfoster cooperationunderground verbalmessagesSessions andcomplications innegotiationsRecognizing MakingFindingvalue processescommongroundUnderstanding whateach Givingground onless Identifyingshared interestsimportantissues canbe apartybrings tothe tablein orgoals canfacilitatestrategic moveto secureterms of resources,agreement andfoster amoresignificant gainselseexpertise,or marketshare senseof partnershipin the agreementcanhelp identifypotentialtrade offsRiskcontrol innegotiationsAssessing riskDeveloping Balancingrisk andcontingencyplans rewardIdentifyingpotential risksAnticipating potentialproblems orUnderstanding thepotentialinvolved in a negotiation,such asroadblocks duringthe negotiationbenefits ofan agreementversuswalking awayfrom anagreement processallow onetobeproactive thepotential downsidesis crucialormakingaprocess thatcould beand preparedto handlethem inmaking informeddecisionscost effectivelyinthelong runduring negotiations04Analysis ofBusiness EnglishCorrespondenceand NegotiationCasesSuccessCase Analysis•Summary:Successful casestudies areanalyzed toidentify effectivecommunication strategies,techniques,and languageuse thatcontributedto positiveoutcomes inbusiness transactions•Successful Case1:ABC Inc.successfully negotiateda contractwith aEuropean partnerusing clear,consensuslanguage thatestablished trustand builta strongworking relationshipKey factorsincluded accurateinformationexchange,timely responses,andprofessional tone•Successful Case2:XYZ Co.effectively communicatedwithaRussian businesspartner toresolve adispute overpaymentterms Theresponse waspolitical,direct,and relevant,following mutualunderstanding andtrust•Lessons Learned:Successful communicationreleases onclear,accurate,and timelymessages thatestablish trustandrespect Useofappropriatelanguage andprofessionaltoneis essentialFailure Case Analysis•Summary:Case studiesthat endedin failureare optimizedto identifycommunicationbreakdowns,misses,and languageissues thatled tonegativeoutcomes inbusiness transactions•Failure Case1:DEF Ltd.failed tonegotiate acontract renewalwithalong standingsupplier dueto unclearlanguage,lack ofresponsiveness,and anunprofessional tonein response•FailureCase2:GHI Co.lost avaluable businessopportunity becauseof poorgrammar,spellingerrors,and anunprofessionalemail senttoapotential client•Lessons Learned:Failure inbusiness transactionsof resultsfrom unclearor unprofessionalcommunication Keyfactorsinclude ensuringmessages arewell written,accurate,and relevantLessonslearned andinspirations fromcase studiesLesson101Effective communicationis essentialfor successfulbusinesstransactions Clear,decide,and professionallanguagebuilds trustand followerspositiveoutcomesLesson202Timely responsesare criticalin maintainingbusinessrelationships Failureto respondpromptly canlead tomisunderstandingsand lossopportunitiesInspiration03Case studiesprovide practicalexamples ofeffectivecommunicationstrategiesthat canbe appliedin realworldbusiness situations05Practical operationand simulatednegotiationSimulateinquiries andresponsesInquiryExpress interestin aproductorservice,ask for01information orprices0203Response SkillsProvidedetailed informationabout Howto structurean inquiryin athe productorservice,answer anyprofessional Manner,how toquestionsraised respondpromptly andeffectivelySimulated offerand counterofferOfferMakeaformalproposal fora businessdeal,including termsand conditionsCounterResponsetoanoffer witha revisedset oftermsand conditionsSkillsHowto frameanofferin a professional Manner,how tonegotiate effectivelySimulatedorders andconfirmationsOrderSkillsExpress intentto purchaseHowto placean orderina productorservice,aprofessionalManner,typically basedon anhow toensureclarity andagreementreached inprecisioninnegotiationcommunicationConfirmationReceive andacknowledgean order,confirm termsandconditionsSimulated paymentand deliveryPaymentDeliveryMake theagreed paymentin Ensuretimely andaccurate deliveryaccordancewith thetermsofthe oftheproductor servicebusinessdealSkillsHow to handle paymentarrangementsprofessionally,how tomanagedelivery logisticseffectivelySimulate complaintsand handlingComplaintComplaint SkillshandlingExpressdissatisfaction witha Addressthe complaint,seek Howtohandlecomplaintsproduct orservice,commonly toresolve itinasatisfactory professionally,howtoresolveaccepted bya requestfor managerissues effectivelyand Fairlycompensationor correction谢谢您的聆听THANKS。