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Foreign Economicand TradeEnglishCorrespondence•Fundamentals of Business EnglishResponse•Fundamentals of Business目录NegotiationContents•The Application of Business EnglishResponse inBusiness Negotiations•Practical operationand simulatednegotiationFundamentalsof Business01English ResponseTheFormat and Specification of Business EnglishResponseLetterheadTheletterhead contains the name,address,and contactinformation of the senderIt ismanually printedon letterhead paperand placedat thetop of the letterSalutationThesale is the meetingat thebeginning of the letter,such asDear Sir/Madam orTo WhomIt MayConcernIt should be formal and relevantBodyThebody of the lettercontainsthe main contentand messageofthe letter Itshould be clear,concise,and wellorganizedThe FormatandSpecificationofBusiness EnglishResponseCompliance CloseThecompliance closeis theclosingstatement atthe endofthe letter,such asSincerely,Best expectations,or Yourtruth.SignatureThe signatureistheactualsignature ofthe sender,commonly printedbelow thecompliancecloseWriting Skillsfor Business English ResponseClearMessageThe purpose oftheletter shouldbeclearand easyto understandThe readershouldbe ableto graspthe mainidea withina fewsensesCorrect Grammarand SpellingGrammarand spellingerrors candamage theprofessional imageoftheletter Itisimportant toproofread andedit theletter to ensure itis freeof errorsConsensusLanguageBusiness English correspondence shouldbe consistentand tothe pointAvoidingunnecessary wordsor phrasesthat canbe committedwithout sacrificingclaimWriting Skillsfor BusinessEnglish ResponsePolicyLanguagePolicy languageis essentialin businesscoherence Useprospective andformal languagetomaintain aprofessional toneOrganizedStructureThe structureoftheletter shouldbe organizedand logicalThe mainpoints shouldbeclearly statedand supportedwith relevantinformationThe LanguageCharacteristics ofBusiness EnglishResponseNeutraltone:BusinessEnglishcoherence ObjectiveLanguage:Objective languageisshould maintaina neutraltone thatis neitherpreferred in business relevanceas itfocusestoo formalnor toocasual onfacts andmeans emotionallanguageProfessional Language:The languageused WrittenStyle:Business Englishshouldreflect aprofessional imageand correspondenceis commonlywritten inamaintain ahigh levelof formalityAvoid formalwriting stylethat followsstandardcolloquial languageor slangEnglish grammarand punctationrulesFundamentals ofBusiness02NegotiationStrategies and Techniques for BusinessNegotiation01Strategies forSuccessful NegotiationLongterm relationshipstrategy:focus on02building trustand maintaininggood willwiththe other partyHard bargainingstrategy:aim toget thebest03deal possibleby pushingthe boundariesStrategiesand Techniques for BusinessNegotiation•Soft bargainingstrategy:prioritizeharmony andavoid conflictby makingprocessesStrategiesandTechniquesforBusinessNegotiation01TechniquesforEffective Negotiation02Persuasion:Use logic,evidence,and emotionaleffects toinfluencethe other party03Staking outpositions:Clearly communicateyour demandsandpositions earlyin the negotiation04Managing leverage:identify anduse yourleverage pointstogain anadvantageThe Process and Steps ofBusiness NegotiationPreparationGather information:Research the other party,their interests,and anyrelevant industryinformationSetobjectives:define yourgoals andwhat youhope toachieve in the negotiationTheProcess andSteps ofBusiness NegotiationOpeningStatementIntroduce yourselfand the otherparty,establish commonground,andset thetone forthe negotiationTheProcess andSteps ofBusinessNegotiation01Exploring Positionsand Interests02Ask questionsto understandthe otherpartyspositions andunderlying interests03Share yourown positionsand intereststocreate amutual understandingTheProcess andSteps ofBusiness NegotiationBargainingMakeoffers andcounteroffers,negotiate terms,and seekcommon groundTheProcessandStepsofBusiness NegotiationClosingReachagreement onthemain terms and conditions,finalize anyoutstanding issues,andclose thedealPractical Case Analysis ofBusiness NegotiationCase1:Negotiating aContractRenewalAnalyze thestrategies andtechniquesused inthisnegotiation,including preparation,opening statement,exploringpositions andinterests,bargaining,and closingPracticalCaseAnalysisofBusinessNegotiationCase2:Negotiating aJoint Discussionshow thepartiesVenture approachedthenegotiation,whatchallenges theyfaced,and howtheyresolved themthroughVS effectivecommunication andcompetitionTheApplicationofBusinessEnglish03Response inBusiness NegotiationsTherole ofeconomic andtrade Englishcoherencein business negotiationsCommunication Negotiationtool ContractbasismediumBusiness Englishcorrespondence BusinessEnglishcorrespondenceBusinessEnglishletters andisan importantcommunication canbe usedas anegotiation tooltelegrams canserve asthe basismediuminbusinessnegotiations,to expresspositions,requirements,for contractsor agreements,havewhich canconvey information,andconditionsthrough writtenlegal effect,and protectthe rightsestablishconnections,and language,preparing forformalandinterests ofboth parties.promote cooperation.negotiations.How towrite effectivebusinessnegotiationlettersand telegramsClearpurpose ConciselanguageClarify thepurposeofthelettertoensureThe languageis conciseand clear,avoidingaccurate communicationof information.lengthy andcomplex sentencestructures.A BC DPolitetone ProofreadingCarefullyproofread correspondencetoUse apolite andprofessional tonetoavoid grammar,spelling,and formattingestablishgood businessrelationships.errors.Reply andfollow upto coherencein businessnegotiationsTimelyreply CoherenceRespondpromptly totheotherpartys Thereply contentshouldberelevant tothe contentcorrespondence,demonstrating respectand oftheotherpartys correspondenceand maintainimportancetowards theotherparty.coherence.Action planFollow upClarifythe nextaction planor suggestionsintheRegularly followup onnegotiation progress,response.maintain contact,and promotecooperation.Practical operationand04simulated negotiationPracticaloperation:Writing economic and tradeEnglishletters and telegrams01Letter writingskills:02Learning thestructure andformat ofbusinessletters03Understanding thelanguage andvocabularyspecific toeconomicandtrade EnglishPracticaloperation:Writing economicand tradeEnglishletters andtelegrams•Writing letterswith correctgrammar,punctation,and formattingPracticaloperation:Writing economicand tradeEnglishletters andtelegrams输入Learning theconcept languageand structureof02Telegram writingskills:标题telegrams0103Understanding thedifferences betweenletters Writingtelegrams ina clear,concise,and04andtelegramsintermsof formalityand purposeeffective MannerSimulatedNegotiation:Business NegotiationPracticalExerciseRole playing:Assigning rolesfor buyersand sellersUnderstandingthe rolesand responsibilitiesofeach partySimulatedNegotiation:Business NegotiationPracticalExercise•Negotiating businesstermsand conditionswithin theroleplaying contextSimulatedNegotiation:Business NegotiationPracticalExercisePractice ingroups:Dividing studentsinto groupsfornegotiation practicePreparingfor negotiationsby researchingmarketinformation,product details,andcompetitionConducting mocknegotiations toimprovenegotiation skillsand communicationabilitiesSummary andReflection:Improving NegotiationSkillsand ResponseWriting SkillsReflectiononletterand televisionwriting:Analyzing examplesof businessletters andtelegrams toidentifyeffective writingtechniquesReflecting onpersonal writingprocesses andidentifying areasforimprovementSummary andReflection:Improving NegotiationSkillsand ResponseWriting SkillsIdentifyingpersonalReflection onnegotiationstrengths andweaknessesskills:in negotiationskills1Setting goalsfor futureimprovementinnegotiation abilitiesDiscussingnegotiationstrategies,techniques,and outcomeswith peersandinstructorsTHANKS。