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ForeignEconomic andTradeEnglishCorrespondence•Fundamentals of BusinessEnglish Response•Fundamentals ofBusinessNegotiation目录•The PracticalApplication ofBusiness English Responsecontents•The practicalapplication ofbusinessnegotiations•Case analysis目录contents01CATALOGUEFundamentals ofBusiness EnglishResponseTheformat of business English correspondence•Cover letter:A coverletter is a formalletter introducinga businessproposal,commonly attachedto amore detailedwritten submissionItbriefly summarizesthe keypoints of the proposaland highlightsthebenefits to the recipient•Email:Email isa commonform ofbusiness communication,used tosend andreceive messageselectronically Itisconservative,fast,and costeffective Whenwriting emails,it isimportant touse aprofessional tone,format theemailproperty,and ensure that allrelevant informationis included•Memo:A memoisawritten communicationwithin anorganization,used toshare information,updates,orreminders withemployees orother stakeholdersMemos shouldbe consistent,clear,and easyto understandTheyshould alsofollow a formal toneand formatWritingSkills forBusiness EnglishResponseClear andConcise LanguageUseclear andConcise language to communicateyour ideaseffectively Avoid using jargonor industryspecificlanguage thatmay fuseor borethe readerProofreadingand EditingProofreadingand edityour correspondenceto ensurethere areno grammaror spellingerrors Itis alsoimportantto checkfor anyinconsistency orunclear languagethat couldcause fusionOrganizedPresentationOrganize yourresponse ina logicaland coherentman Useheadings,bullet points,and tablestohighlight importantinformation andmake iteasier for the readerto understandyourmessageThe LanguageCharacteristics ofBusiness EnglishResponseFormaltone GuidancePole LanguageBusinessEnglishcorrespondenceBusinessEnglishcorrespondence Usepolitical languagewhenshould haveaformaltone,using shouldbe directedand tothe communicatingwith othersinappropriate languageand pointAvoidusingroundabout businessAddress thereadervocabulary Avoidingusing language or beatingaround thecarefully,using referentialcolloquiallanguageorslang thatbush Sticktothefacts andfocus language,and avoidsoundingmay beinappropriate ina onwhat youwant toconflicting orargumentativebusiness contextcommunicate clearlyand directly02CATALOGUEFundamentals ofBusinessNegotiationStrategies forBusiness NegotiationTargetOriented StrategyDefineclear negotiationgoals andidentify themost criticalissues tofocus onInformationGathering StrategyGatheras muchinformation aspossible about the other partys needs,interests,and constraintsTacticsfor ManagingEmotionsRecognize andmanage emotionalresponses duringnegotiation toavoidimpulsive decisionsSkillsin BusinessNegotiationListening SkillsPerception SkillsEffectivelylisten tothe otherUselogical arguments,evidence,partys views,questions,andand emotionaleffects toinfluenceconcerns tobuild trustandthe other partys positionsunderstandingQuestioningSkillsProbe forinformation andclarificationpoints to ensure asharedunderstanding ofthenegotiation issuesEtiquettein BusinessNegotiationTimelinesBe functionalin allappointments andensurethatanychanges inschedule arecommunicated wellin advanceCourtesyand PolitenessUseformal languageand addressthe otherparty withrespect,avoiding anyquestionable oroffering languageDressCodeWear appropriatebusiness attributeto receiveaprofessional imageand respect for the otherparty03CATALOGUEThe PracticalApplication ofBusinessEnglish ResponseEstablishingbusiness relationshipsSearchingfor Establishingtrust Determinepotentialrelationships cooperationcustomersintentionUtilize variouschannels suchBy providingaccurate andBased onpreliminaryas exhibitionsand onlinecomprehensive companyand understanding,furtherplatforms tofind potentialproduct information,as wellas communicatecooperationpartners andproactively sendactive communication,details,clarify cooperationemailsto establishcontact.gradually establishmutual intention,and determinethetrust relationships.next actionplan.Inquiries andOffersClarify inquirycontent01Before issuingan inquiry,it isnecessary toclarifykey informationsuch asspecifications,quantities,prices,etc.oftherequired productsso that the otherpartycan respondaccurately.Polite inquiry02Use politeand professionallanguagetoinquire,express cooperationintention andrespectfortheother party.Timely response03After receivingthe inquiry,please replyas soonaspossible,including detailedinformation abouttheproduct,price,delivery time,etc.Payment andDelivery要点一要点二要点三Agreed paymentClear delivery date Followup onmethodlogisticsinformationBased onthe actualsituation andAccording tothe requirementsof Afterthe goodsare shipped,cooperation experienceof boththe contractor order,specify thepromptly notifythe otherpartyparties,agree ona suitabledeliverydateand deliveryand providelogistics informationpaymentmethod,such aswire methodto ensuretimely delivery.toensurethattheotherpartycantransfer,letter ofcredit,etc.receive thegoods ina timelymanner.04CATALOGUEThe practicalapplication ofbusinessnegotiationsPreparation forBusiness NegotiationGatheringinformation01Researching theother partysbackground,business scope,market position,and negotiationgoalsFormulating negotiationstrategy02Analyzing theother partysstrengths andweaknesses,anddetermining thebest negotiationapproachPreparing negotiationmaterials03Preparing documents,contracts,and othermaterials necessaryforthe negotiationTheprocess ofbusiness negotiationsOpeningthe negotiationEstablishinga goodrelationship withtheotherparty andclarifyingthe negotiationobjectivesDiscussing the main issuesFocusingon keyissues andreaching aconsensus onthemDealing withdifferencesResolving differencesand disputesthrough effectivecommunicationand bargainingClosingthe negotiationReachinga finalagreement andsigning thecontractThe outcomeofbusinessnegotiationsAchieving thenegotiation objectivesReceivinga successfulconclusion thatsatisfies bothpartiesinterestsImproving businessrelationshipsBuilding asolid foundationfor futurecooperation andenhancingtrust betweenboth partiesIncreasingbusiness opportunitiesFindingnew businessopportunities throughsuccessfulnegotiationsLearning fromexperienceContinuously learningfrom pastnegotiations toimprovefuture performance05CATALOGUECase analysisAnalysisofBusinessEnglish CorrespondenceCasesCase1Case2Request forProposal OrderConfirmationSummary SummaryA company requestsa proposalfrom anotherAcompanyconfirms anorder placedwith anothercompanyfor aspecific projectcompanyDetails DetailsThe letter includesspecific detailsabouttheproject,Theletterincludes thedetails ofthe order,timeline,and expectationsfortheproposal Italso includingproduct specifications,quantity,andincludes contactinformation forfurther deliverydate Italso includesterms andconditionscommunication ofthe orderBusinessnegotiation caseanalysisCase1Summary DetailsPriceNegotiation Twocompanies negotiatethe Thecase includesthe initialpriceof aproduct orservice offer,counteroffer,andnegotiation strategiesused bybothparties toreach anagreementBusinessnegotiation caseanalysisCase2Summary DetailsContractNegotiation Twocompanies negotiatethe Thecase includesthemainpointsterms andconditions ofa contractto benegotiated,such asdeliverydate,payment terms,and warrantyItalso includesany specialconditionsor claimsthat wereincludedin thefinal contractTHANKS感谢观看。