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Foreign Economicand TradeEnglishCorrespondence•Fundamentals of BusinessEnglish Response•Fundamentals ofBusinessNegotiation•The PracticalApplication ofBusinessEnglish Response•The practicalapplication ofbusinessnegotiations•Case analysisand practice01Fundamentals ofBusiness EnglishResponseTheFormat andSpecification ofBusiness EnglishResponseFormatspecificationBusiness English correspondence usually adopts a formal format,including theletterhead,date,recipient address,main text,concluding remarks,and signature.Paper andprinting requirementsBusinessletters should be onhigh-quality paper,printed clearly,and avoidtypos andgrammar errorsasmuch aspossible.Writing Skillsfor BusinessEnglish ResponseClearPurposeWhen writingbusiness English letters,the purposeshould beclearly definedandopinions,requirements,or suggestionsshouldbeexpressed clearly.Clear andconcise languageAvoidusing complexsentence structuresand lengthyparagraphs,and tryto useconciseand directlanguage.Polite languageUsepolite and professional languageto respectthe feelingsand interestsof theother party.The LanguageCharacteristics ofBusiness EnglishResponseAccuracyBusinessEnglish correspondenceshould accuratelyconvey information and avoidusing vocabularyorexpressions thatmay causemisunderstandings.Formal languageBusinessEnglish correspondenceusuallyadoptsaformalandprofessionallanguage style,avoiding theuseof colloquialismor slang.Clear StructureBusinessEnglishcorrespondenceshould havea clearstructure,including anintroduction,maintext,and conclusion,so thatreaders canquickly understand the maincontent andpurpose.02Fundamentals ofBusiness NegotiationStrategiesand Techniquesfor BusinessNegotiationNegotiationPreparationUnderstanding the other partys needs andobjectives,researching marketinformation,and planningstrategies toachieveyour goalsCommunicationSkillsClear,understand,and effectivecommunication tounderstandyour ideasand positions,listening activelytounderstand the other partysperspectiveTactics andTacticsUsing variousnegotiation techniquessuch asoffers,counters,and complicationsto reacha winwinagreementThe Processand StepsofBusinessNegotiationPositioningIntroduction Standingyour initialpositions,demands,and offers,clarifyingE st ab li sh in ga po si ti veyour bottomline02atmosphere andintroducing thepurposeof the negotiationExploring0103Gathering information about theotherpartys positions,needs,andinterestsConclusionReaching afinal agreementandensuring itsimplementation0504BargainingMaking processes,counteroffers,and complicationsto reachaconsensusCultural differencesin businessnegotiationsCommunicati TimeHierarchy andFace andonStyles ConceptsRank HonorUnderstandingRespecting timeRecognizing theUnderstanding thedifferentdifferences andimportance ofimportance offacecommunication adjustingmeeting hierarchyand rankin andhonor instylesand adaptingschedules tofit thedifferent culturesand differentcultures andto them toensure otherpartys timeadapting yourensuring thatbotheffective zonenegotiation styleparties facesarecommunication accordinglysaved duringthenegotiation process03The PracticalApplication ofBusinessEnglish ResponseEstablishingbusiness relationshipsFirstcontact Understand the Establishingaother partystrustingneeds relationshipUsepolite andprofessional Byasking questionsand Showcasingthe companysbusinessEnglishlettersto providinginformation,reputation andstrength,as wellintroduceoneself andthe understandthe otherpartys as the sincerityof cooperationcompany,and expressthe desireproduct orservice needsin order with theotherparty,in aletter totoestablish businessrelationships tobetter meet their requirements.establish amutual trustwith theotherparty.relationship.Inquiries andOffersInquiry Replyto inquiryNegotiation andnegotiationSendinquiries topotential Basedon thereceived inquiry,Negotiate andnegotiatesuppliers,asking fordetailed providedetailed productor termssuch asprice,quality,informationaboutproducts orservice information,including quantity,and delivery time toservices,including price,quotation,delivery time,reach anagreement thatisquality,deliverytime,etc.payment method,etc.acceptable toboth parties.Orders andContractsPlacing anorder Signinga contractFulfill thecontractAfter confirmingthat theAfter both parties reachan deliverproducts orprovideproducts orservices providedby agreement,a writtencontract isservices ontime inaccordancethe suppliermeetthesigned toclarify therights andwiththecontract provisions,andrequirements,place anorderwithobligations ofboth parties,as ensurethat thequality meetsthethem andclearly specifythe wellastheliability forbreach ofrequirements.Meanwhile,detailed requirementsof thecontract.maintain goodcommunicationorder.with suppliersand promptlyresolve any potentialissues.04The practicalapplication ofbusinessnegotiationsPrice negotiationPricecomparisonCompare pricesamong differentsuppliers toensure thebestvalue formoneyCost analysisAnalyzethe costcomponents ofthe productsor servicesbeingnegotiated tonegotiate moreeffectivelyFlexibility inpricingUnderstand theflexibility oftheotherparty inpricing andnegotiateaccordinglyPayment methodnegotiationPayment termsDiscussionsand agreeon paymentterms suchascash,letter ofcredit,escrow account,etcPayment securityEnsurepayment securityby usingrelatedpayment methodsand channelsPaymentscheduleNegotiate thepayment scheduleto meettheneeds ofboth partiesNegotiationon deliverytime andtransportationmodeDelivery timeAgreeonareasonable deliverytime thatconsidersproduction leadtime,transportation time,and otherrelevantfactorsTransportation modeSelectthe mostcost effectiveand relatedtransportationmode basedon theneeds oftheproducts orservicesDelivery termsDeterminethe deliveryterms asFOB,CIF,etc.,toclarify theresponsibilities ofbothpartiesduringtransportation05Case analysisand practiceSuccessCase SharingSuccessCase1A successfulnegotiation between a Chinesecompany and a US company on the purchaseofadvanced technologyThe keytothe success wasthe clearcommunication,accurateunderstanding ofeach othersneeds,andtheability tofind common ground on key issuesSuccessCase2A successfulcontract signing between aGerman company and aFrench company The keytothesuccesswas throughpreparation,attention todetail,andtheability toresolve anydifferencesor misunderstandingsquicklyFailure CaseAnalysisFailure Case1Failure Case2A failednegotiation betweena Afailed contract signingbetweenaChinese companyand aJapanese Britishcompanyanda Braziliancompanyon thepurchase ofraw VScompanyThe main reason for thematerialsThemainreasonforthe failurewas a lake ofpreparation,poorfailure wasalakeof understandingof communication,and aninability toeachothers cultureand businessresolve differencesor disputespractices,leading totrust andeffectivelymiscommunicationSimulated negotiationpractice•Practice Case1:A simulatednegotiation betweena Chinesecompanyand aUScompanyonthepurchase ofa newproduct Participantsarerequired toprepare forthe negotiationby researchingmarket prices,competitors,and productspecifications During thenegotiation,theyneed to demonstrate effectivecommunication skills,understand theotherpartysneeds,and findcommongroundonkeyissues•Practice Case2:A simulatedcontractsigningbetweenaGerman companyandaFrench companyParticipantsneed toprepare forthe signingby clarifyingthe termsand conditions,ensuring thatall partiesunderstand theirresponsibilitiesand observationsDuringthesigning,they needtodemonstrateprofessionalism,attention todetail,and anability toresolveanypotential problemsor issuesTHANKS感谢观看。