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Foreign EconomicandTrade EnglishCorrespondence•Fundamentals of Business English目录ResponseCONTENTS•Fundamentals of Business Negotiation•The Applicationof Business EnglishResponse in Business Negotiations•Business communicationand crossculturalexchange•Practice andImprovement of BusinessEnglish Correspondenceand Negotiation01CHAPTERFundamentals ofBusiness EnglishResponseThe Formatand SpecificationofBusiness EnglishResponse要点一要点二BusinessEnglish letter BusinessEnglishletterpaperformat andprinting requirementsincludingthe letterhead,date,recipient address,The papershould beof highquality,and theprintingaddress,main text,concluding remarks,signature,should be clear andtidy,without typosorand otherelements,which should be writtenin agrammatical errors.standardized format.Writing Skillsfor BusinessEnglish Response要点一要点二The languagecharacteristics The tone andstyle ofofbusiness Englishletters business English lettersusingformal and professional language,avoiding theThetoneshould bepolite andfriendly,the styleuseof slangor colloquialexpressions.should beconcise andclear,and avoid using lengthysentencesor complexvocabulary.The LanguageCharacteristics ofBusiness EnglishResponseVocabularyselection forbusiness EnglishlettersUse accurate andprofessionalvocabulary toavoidusingvague orambiguousexpressions.Grammar andspelling ofbusiness EnglishlettersGrammar shouldbe correct,spelling shouldbe accurate,and grammarorspelling errorsshouldbeavoided.02CHAPTERFundamentals ofBusinessNegotiationStrategies andTechniques forBusinessNegotiationStrategic PlanningPreparinga clearstrategy beforeengaging innegotiations,including defininggoals,identifying levelpoints,and opposingopponents movementsInformationGatheringConducting throughresearch onthe other partys interests,needs,and potentialbargaining chipstoinform onesstrategyAdmission TechniquesEmployingeffective communicationmethods toinfluence the other party,such asframingarguments ina positivelight orusing emotionaleffectsThe Processand StepsofBusinessNegotiationOpening GambitsEstablishinga positive atmosphere atthe outletofnegotiations,including settingclear groundrules andestablishingtrust withthe otherpartyStaking ClaimsArticulatingones initialpositions anddemands clearlyandfirmly,while alsobeing willing to compromiseon lessimportantissuesPaganing andProcess MakingHaggingover keyissues,making processesto reach amiddle ground,and seekingmultiple gainsfor bothpartiesPracticalCase Analysis ofBusinessNegotiationCase1Negotiating acontract renewalwith asupplier,focusing oncost reductionandimproved deliverytermsCase2Negotiating ajoint ventureagreement with a foreignpartner,dealing withculturaldifferences andaligning businessobjectivesCase3Negotiating alease agreementwithalandlord,considering leaseterms,security deposit,and maintenanceresponsibilities03CHAPTERThe ApplicationofBusinessEnglishResponsein BusinessNegotiationsTherole ofeconomic andtrade Englishcoherencein businessnegotiationsCommunication Negotiationtool ContractbasismediumBusiness English correspondence BusinessEnglishcorrespondenceBusinessEnglishcorrespondenceis animportant communicationcan serveas anegotiation tool,can serveas asupplementarymedium ininternational businessexpressing positions,explanation orinterpretationnegotiations,which canrequirements,and conditionsbasis forcontracts oragreements,accurately conveyinformation throughwritten language,laying andhas legaleffect.and promotemutual thegroundwork forformalunderstanding.negotiations.An ExampleAnalysisof Economics and TradeEnglish CorrespondenceinBusinessNegotiationsSubject01Reply toinquiry aboutimporting goodsfrom acertaincountryContent02In responseto theother partysinquiry,a detailedintroductionwas givento theproduct specifications,prices,payment methods,shipping terms,etc.,andthe intentionto cooperatewas expressed.Analysis03The replyis complete,well-organized,andaccurately conveysinformation,laying asolidfoundation forfurther negotiationsbetween bothparties.Practical PracticeofEconomicsandTradeEnglishCorrespondence inBusiness NegotiationsPracticeMaterials NegotiationFeedback andSimulationEvaluationProvide examplesand Bysimulating negotiations,Teachers providefeedbacksimulated scenariosof actualstudents canmaster theskills andevaluation onstudentsbusiness Englishof usingbusinessEnglishpractical performance,identifycorrespondence forstudents lettersin practicaloperations.shortcomings,and proposetoimitate andpractice.improvement suggestions.04CHAPTERBusiness communicationandcross culturalexchangeThebasic principlesand skillsof businesscommunicationRespectand Clearand AccuracyequalityreasonBusiness communicationMessages shouldbeclear,Information shouldbeshould bebased onrespect reason,and to the point,accurateandreliable,avoidingand equality,avoiding anyavoiding jargonor technicalany misunderstandingsorform ofdiscrimination orlanguage thatmay fusethe missesthat coulddamage thesuperiorityreader businessrelationshipThe challengesand copingstrategies of crosscultural communicationLanguagebarriers Culturedifferences Nonverbal cuesUnderstandingand observingUnderstandingand observingAwareness andsensitivity tononverbal cues,such aslegaldifferent languagesand culturaldifferences canhelpexpressions andbodydialogues canhelp overcomeavoid misunderstandingsandlanguage,can improvecommunicationobjectives conflictscommunicationeffectivenessCase analysisofcrosscultural businessnegotiationsCase1Case2Lessons learnedAsuccessful crosscultural Afailed crosscultural businessParticipants canlearn fromthesebusiness negotiation where thenegotiationwherethe casesabout theimportance ofparticipantseffectively usedparticipants mademisses ineffective crossculturallanguage,cultural awareness,and communication,cultural communicationand negotiationnegotiationskills toreachawin awareness,or negotiationskills,skills inbusiness settingsand howwinagreement leadingto thefailure ofthe dealto applythese lessonsto futuredeals05CHAPTERPractice andImprovementofBusiness EnglishCorrespondenceandNegotiationPractical Exercise:Writing BusinessEnglishResponse andNegotiation Practical PlansIdentify thepurpose ofthe letter:Ensure thatthe letterspurpose isclearand targeted.Practical Planfor Writing BusinessLetters:Determine therecipient:Research therecipient andtailthe letterto theirbackgroundand interests.Practical Exercise:Writing BusinessEnglishResponse andNegotiation PracticalPlansOrganize thestructureUse aclear introduction,body,and conclusionto presentyourideas.Use appropriate languageUse businessappropriatelanguageto conveyyour messageeffectively.Proofread andeditCheck forspelling andgrammar errors,as wellas anyinconsistenciesin theletters content.Practical Exercise:Writing BusinessEnglishResponse andNegotiation PracticalPlans010203PracticalPlanfor Preparefor negotiation:Start withcommon ground:Negotiation Skills:Research theotherparty,Find areasof agreementtoidentify negotiationgoals,build trustand fosteraand developa strategy.positiveatmosphere.Practical Exercise:WritingBusinessEnglishResponse andNegotiation PracticalPlansListen actively01Pay attentiontotheother partysviews andconcerns,and showthat youvalue theirinput.Use effectivecommunication skills02Speak clearly,carefully,and confidently,andavoid usingthreats orextremes.Negotiate creativity03Propose solutionsthat meetthe needsof bothparties,and bewillingtocompromise.Simulated Negotiation:Improving PracticalNegotiationSkills0102030405Role playn…Observe and…Practice ac…Develop eff…Learn toma…Participate insimulated Watchhow othersFocus onunderstanding Speakclearly,carefully,Stay call,composed,negotiations whereeach negotiateand identifytheotherpartys andconfidently,using andfocused onpartypresents aeffective strategiesand position,rather thanopen questions,achieving yourgoalsdifferent perspectiveor techniques.simply waitingto summaries,and evenwhen underinterestgroup.respond.clarifying statements.pressure.Summary andReflection:Improving PersonalNegotiationSkills0102030405Reflect on…Identify pe…Develop per…Seek feedba…Continue le…Analyze yourDetermine whatyou doDetermine yourAsk forfeedback fromRead booksonperformance inpast welland whatyou needpreferred negotiationcolleagues,mentors,or negotiation,attendnegotiations andto workon.style basedon yourfriends onyour workshopsor trainingidentifyareas whereyou strengths,personality,negotiation styleand sessions,or seekcanimprove.and preferences.techniques.professional advicetoimprove yournegotiationskills.THANKS谢谢。