商务英语应用写作教学课件-样章CHAPTER5BUSINESS

2023REPORTINGBusiness EnglishApplied WritingTeachingCoursewa2023•Overview of Business English AppliedWriting目录•Common Typesof AppliedWriting inBusiness EnglishCATALOGUE•The LanguageCharacteristics ofBusiness EnglishAppliedWriting•Case Analysisof Business EnglishAppliedWriting2023REPORTINGPART01Overview ofBusinessEnglish AppliedWritingTheDefinition andCharacteristics ofBusinessEnglish AppliedWriting定义BusinessEnglish AppliedWriting是指在工作场合中使用的英语写作，强调准确、简洁、正式的语言表达特点具有明确的目的性、功能性、实用性，要求语言规范、准确，格式严谨，内容专业The ImportanceofBusinessEnglishAppliedWriting商业决策高质量的商业写作有助于提高商业沟通交流决策的效率和准确性BusinessEnglishAppliedWriting是国际商务交流的主要语言，能够准确传达信息，避免误解企业形象专业的商业写作有助于提升企业形象和信誉Skills andStrategies forBusinessEnglishAppliedWriting明确写作目的使用正式、专业的语言在开始写作之前，明确写作目的和受众，确使用准确、规范的语言，避免口语化和非正保内容有针对性式的表达结构清晰校对和编辑合理安排段落和布局，使文章结构清晰、易仔细校对和编辑，确保语法、拼写和标点符于阅读号无误2023REPORTINGPART02Common TypesofApplied WritinginBusiness EnglishBusiness Letters•Business Letters:Letters area formalway ofcommunication inbusiness.They areused toestablish businessrelationships,introduceproducts or services,request information,or expressgratitude.•Format:Business lettersshould betyped,double-spaced,and printedon companyletterhead.They shouldincludea clearheading withthe senderscontact information,a salutation,body of the letter,a closing,and asignature.•Structure:Business letterstypically include an openingparagraph,which states the purpose of theletter;a mainparagraph,which containsthe specificinformation orrequest;and aclosing paragraph,which summarizestheletter andexpresses gratitudeor acall foraction.•Language:Business lettersshould bewritten ina formaland professionallanguage,avoiding colloquialismsandabbreviations.They should be clear,concise,and freeof grammarand spellingerrors.Business Report•Business Reports:Reports areused toprovide detailedinformationabout aspecific topicor projectto managementor stakeholders.Theymay includedata,analysis,and recommendationsfor futureaction.•Format:Business reportsshould beformatted with a coverpage,table ofcontents,executive summary,mainbody,and conclusion.They should be well-organized andeasy toread,with headingsand subheadingsto guidethereader.•Structure:Reports typicallyinclude anintroduction thatprovides backgroundinformation and a summaryof thereportscontents.The mainbody of the reportincludes detailedinformation and analysis,and theconclusionsummarizes thefindings andmakes recommendationsfor futureaction.•Language:Business reportsshould bewritten ina formaland objectivelanguage,avoiding subjectiveopinionsor biases.They shoulduse technicalterms andindustry-specific languagewhen appropriate.Business Proposal•Business Proposals:Proposals areused topitch ideas,products,orservices topotential clientsor customers.They typicallyincludeinformation aboutthe product orservice,its benefits,and the terms oftheoffer.•Format:Business proposalsshould beformatted witha coverpage,table ofcontents,overview of the proposal,detailed descriptionof theproduct orservice,its benefits,terms and conditions,and signaturepage.Theyshould bewell-organized andeasy toread.•Structure:Proposals typicallyinclude anintroduction thatstatesthepurpose ofthe proposalanda summary ofitscontents.The mainbody ofthe proposalincludes adetailed descriptionoftheproduct orservice,its benefits,terms andconditions,and anyadditional informationthat mightbe relevantto theclient orcustomer.Theproposal should conclude withasummaryandacall foraction.•Language:Business proposalsshould bewritten ina formaland sales-oriented language,emphasizing thebenefitsoftheproductorservice andits relevanceto theclient orcustomers needs.They shoulduse positivelanguageand avoidnegative connotations.Business Contract•Business Contracts:Contracts arelegal documentsthat definetheterms andconditions ofa businessagreement betweentwo ormoreparties.They specifythe rights and obligationsof eachparty involved.•Format:Business contractsshouldbeformatted witha cleartitle thatidentifies the contract,a preamblethatstates thepurposeofthe contract,a bodythat includestheterms andconditionsoftheagreement,and asignaturesection whereall parties involved signto confirmtheir agreement.•Structure:Contracts typicallyincludeanintroduction thatdefines thepartiesinvolvedand thescope oftheagreement.The mainbody ofthecontractincludes specificterms andconditions suchas deliverydates,payment terms,warranties,and disputeresolution mechanisms.The contractshouldconcludewithasection forsignaturesand anyadditional documentsthat mightbe attachedas exhibits.•Language:Business contractsshouldbewritten ina formaland preciselanguage thatis clearand unambiguous.They shoulduse legaltermsandlanguage specificto theindustry ortype ofagreement involvedto ensurethatall partiesunderstand theirrightsandobligations fully.2023REPORTINGPART03The LanguageCharacteristicsofBusiness EnglishAppliedWritingAccurate andprofessional wording商务英语应用写作要表达要符合商务语境，求用词准确，避免使避免使用过于口语化用可能引起歧义或误或不正式的措辞解的词汇专业术语的使用要恰当，符合行业规范和惯例Express conciselyand clearly商务英语应用写作要求表达简洁使用短句和简单词汇，使信息易避免使用模糊或含糊不清的表达明了，避免冗长和复杂的句子结于理解和记忆方式，确保信息的准确性和清晰构度Formal andstandardized writing商务英语应用写作要求使用正遵循标准的商业信函格式和惯避免使用俚语、俗语或非标准式和标准化的语言风格例，如称呼、正文、结尾敬语的表达方式，保持语言的专业等性和规范性Language isauthentic andfluent商务英语应用写作要求语言真实自然，语言流畅，逻辑清晰，符合商务沟通符合实际商务语境的规范和习惯注意表达的地道性，避免中式英语或不地道的表达方式2023REPORTINGPART04Case AnalysisofBusiness EnglishAppliedWritingCase One:BusinessLetterWriting总结词规范、正式、简洁、明确详细描述商务信函是商务沟通中常用的一种书面形式，要求语言规范、正式，表达简洁、明确在撰写商务信函时，需要注意用词准确、语法正确、格式规范，同时要避免使用过于口语化或情感化的表达方式此外，信函的目的和内容要清晰明了，避免产生歧义或误解Case2:Business ReportWriting总结词客观、准确、全面、条理清晰详细描述商务报告是一种向公司内部或外部报告商务活动、项目进展或市场情况的书面文件撰写商务报告时，需要遵循客观、准确、全面和条理清晰的原则报告的内容应包括背景介绍、问题分析、解决方案和实施计划等部分，同时要注意使用数据和事实支持观点，避免主观臆断和虚假陈述Case Three:Business ProposalWriting总结词创新、针对性、说服力、可行性详细描述商业提案是向潜在客户或合作伙伴展示产品或服务优势、市场潜力和合作前景的书面文件撰写商业提案时，需要注重创新性、针对性、说服力和可行性提案应突出产品或服务的独特卖点，针对客户需求进行定制化建议，通过有力的论证和数据支持说服客户，同时确保方案在实际操作中具有可行性Case4:Business ContractWriting要点一要点二总结词详细描述严谨、明确、完整、合法商务合同是约束双方权利和义务的法律文件，具有法律效力在撰写商务合同时，需要遵循严谨、明确、完整和合法的原则合同内容应包括双方名称、标的物、数量和质量要求、价格和付款方式、交货时间和地点、违约责任和争议解决方式等条款此外，合同语言应准确无误，避免产生歧义或漏洞Case5:Business AdvertisingWriting总结词详细描述创意、简洁、吸引人、传达信息商业广告是为了宣传产品或服务，吸引潜在客户的一种宣传手段广告文案的撰写需要注重创意、简洁、吸引人和传达信息的特点广告语言应富有创意和想象力，简洁明了地突出产品或服务的核心卖点同时，广告应具有吸引力和视觉冲击力，能够引起潜在客户的兴趣和好奇心最重要的是，广告应准确传达产品或服务的信息，避免虚假宣传和误导消费者2023REPORTINGTHANKS感谢观看https://wenku.baidu.com。