还剩6页未读,继续阅读
文本内容:
《零售管理第一讲》课件PPT本课将介绍零售管理的定义和发展历程,零售企业的组织结构与经营模式,零售的分类及特点,零售企业的运营流程,以及零售企业的管理职能零售管理的定义和发展历程1What isRetail ManagementRetailmanagement refersto theprocess ofmarketing andselling goodsand servicestoconsumers through various channelsof distribution.2Evolution ofRetail ManagementRetailmanagement hasevolved significantlyover time,adapting tochanges inconsumerbehavior,technology,and markettrends.零售企业的组织结构与经营模式Organizational StructureBusiness ModelsAneffective organizationalstructure helpsretailers Retailerscan adoptvarious businessmodels,includingmanage theiroperations andallocate resourcesbrick-and-mortar stores,e-commerce platforms,or aefficiently.combination ofboth.零售的分类及特点Types ofRetailRetail canbe categorizedinto differenttypes such as departmentstores,supermarkets,specialtystores,and onlineretailers.Key CharacteristicsRetailinvolves sellingproducts directlyto consumers,providing awide rangeof productchoices,and focusingon customersatisfaction.零售企业的运营流程1ProcurementProcuring goodsfrom suppliersto ensureproduct availability.2MerchandisingPlanning and managing productinventory,pricing,and promotions.3Sales andCustomer ServiceInteractingwith customers,providing assistance,and facilitatingsales.零售企业的管理职能1Human ResourcesManagementRecruiting,training,andmanagingthe retailworkforce.2Marketing andAdvertisingPromoting productsand buildingbrand awarenessthroughvariousmarketing andadvertisingstrategies.3Financial ManagementManagingfinancial resources,budgeting,and analyzingperformance.零售管理的关键成功因素1Customer ExperienceProvidingexceptional customerservice andpersonalized shoppingexperiences.2Supply ChainManagementEfficiently managingthe flowof goodsfrom suppliersto customers.零售管理的未来趋势Data AnalyticsTechnology OmnichannelIntegrationRetailingUtilizing datato gaininsights,enhance decision-making,andLeveraging technologysuchasAI,Creating aseamless shoppingpersonalizecustomer experiences.VR,and roboticsto streamlineexperience acrossmultipleoperations andimprove efficiency.channels,both onlineand offline.。