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《筹资管理上》课件PPT筹资管理上课件#PPT筹资管理是一门重要的学科,本课程将介绍筹资管理的概念、策略、规划、关键指标以及与捐助者建立和维护良好关系的最佳实践IntroductionWhat isfundraising managementImportanceof effectivefundraising managementfor non-profitorganizations.Strategies for FundraisingMajor GiftCampaigns GrantProposalsBuilding relationshipswith high-net-Writing persuasiveproposals to secureworth individualstosecuresignificant fundingfrom foundationsanddonations.government agencies.Online andSocial MediaEvents FundraisingFundraisingOrganizingengaging eventsto attractHarnessingthe powerof digitaldonors andgenerate financialsupport.platforms toreach awider audienceandraise funds.Fundraising Planning1Development ofGoals andObjectivesSettingclear goalsand definingIdentificationof Potential2measurable objectivesforDonorsfundraising success.Researching andidentifyingindividuals andorganizations likely3Creation ofFundraisingto supportthe cause.StrategyDesigning aneffective strategyImplementationand4that alignswith theorganizationsExecution ofFundraising missionand values.PlanExecuting theplanned fundraisingactivitieswith focusanddedication.Key FundraisingMetrics1Return onInvestment ROIEvaluatingthe financialimpact offundraising effortsto ensureefficiency.2Cost PerDollar RaisedCPDRCalculating thecost associatedwith raisingeach dollarof donations.3Donor RetentionRateMeasuring theeffectiveness ofdonor relationshipmanagement strategies.Building andMaintainingRelationships withDonorsUnderstandi EffectiveRecognition MaintainingngDonor Communicaand DonorMotivationstion withAppreciatio RelationshipDonorsn s•Theemotional•Timely and•Expressing•Regularconnectionpersonalize gratitudeupdatesdonorsd andandhave tothe•The desirecommunica acknowledgprogress•Showcasing•Opportuniticauseto makea tioning donorsreportsthe impactes forpositivegenerosityof their•Providing continuedimpactcontributiomeaningful involvemennsand tandmemorable engagemenrecognitiontBest PracticesforFundraising1Creating aCulture ofPhilanthropyFosteringa sharedbelief intheCollaboration and2importance ofgiving backwithinTeamworkthe organizationand thecommunity.Working togetherto maximizefundraisingefforts andleverage3Transparency andcollectivestrengths andnetworks.AccountabilityEnsuring thatdonorsContinuous Learningand4contributions areused responsiblyImprovementand ethically.Reflecting onpast experiencesandembracing innovativestrategies forongoinggrowth andsuccess.ConclusionRecap ofkey pointscovered inthe presentation,highlighting theimportanceof effectivefundraising managementfor organizations.Call toaction:Encouraging theaudience toimplement thestrategiesand bestpractices sharedto achievefundraising success.。