扑克牌广告招商策划书课件

扑克牌广告招商策划书课件Discover thebeauty andluxury of our unique poker cards.Introduction toPoker Cards1What arepoker cardsPokercards areplaying cardstraditionally usedfor variouscard games,including poker.2Why dopeople lovepoker cardsPokercards arenot onlyfunctional,they alsorepresent asense ofsophisticationand stylefor players.3How areour poker cards differentOur poker cards are craftedwith thefinest materialsand designedwith auniquetouch ofelegance.History andEvolution ofPokerCard Games1Origins in ChinaThe earliestknown card games originatedinChinaduring theTangDynasty618-907AD.2Spread toEuropeThrough traderoutes andcross-cultural exchanges,cardgamesspreadto Europein the14th century.3Development ofPokerPoker aswe knowit todayemerged inthe early19th centuryin theUnitedStates andhas sincebecome aglobal phenomenon.Target MarketAnalysisProfessional PokerCard GameGift GiversPlayersEnthusiastsOur elegantpackagingOur high-quality Ourunique designsmakes for a perfectpoker cardsareand luxuriousgift forany occasion,perfect forserious materialsare sureto suchas birthdaysandplayers lookingforaappeal tocollectors holidays.premium experience.and enthusiastsof allskilllevels.Marketing Objectivesand Goals1Increased BrandAwarenessOur goalis tomake our brand knownto awider audiencethrough variousmarketingchannels.2Higher SalesVolumeWe aimto increaseour salesvolume byintroducing our luxury pokercardsto newmarkets anddemographics.3Expansion intoNew TerritoriesWeare lookingto expandour businessbeyond ourcurrent regionsandpenetrate newmarkets.Competitor AnalysisCompetitorA CompetitorB CompetitorCA well-established brand,Largest marketshare inA nichebrand cateringbutlacks thehigh-end theindustry,but mass-only toprofessionalappeal of ourluxuryproduced withless players,leaving outthepoker cards.attention todetail.larger marketofenthusiasts andgiftbuyers.Unique SellingProposition ofOurPoker CardsMaterialsPackaging DesignOurpokercardsare Everydeck ofour pokerOurpokercards featurecraftedwith premiumcards comesin adeluxe uniqueand strikingmaterials,including goldbox foran extratouch ofdesigns thatset themfoiland embossedcard elegance.apart fromother brands.stock.Brand MessagingBrandEssence BrandPromiseLuxury meetsfunctionality inevery deckExperience thebeauty andsophisticationof ouruniquepokercards.ofourpremium pokercards ineverygame youplay.Marketing Strategiesand Tactics1Social MediaMarketing PlanWe will utilizevarious socialmediaplatforms toreach ourInfluencerMarketing2target audienceand buildStrategybrandawareness.We willcollaborate withprominentinfluencers to3Sponsorship andEventshowcase ourpokercardstoMarketingtheir followersand gaincredibility.We willsponsor andparticipatein high-profile pokerPoint-of-Sale Marketing4tournaments andevents topromoteourbrandandWe will create eye-catchingproducts.displays atretail locationstoencourage customersto tryour5Email MarketingCampaignpoker cards.We willsend outpersonalizedemails toour customerbase topromotenew productsandspecial offers.Customer RelationshipManagementPlanLoyalty ProgramExcellent PersonalizedCustomerService CommunicationWewill rewardourcustomers withan Wewill provideWewillcommunicateexclusive membershipexceptional customerwith ourcustomers inprogramand specialservice toensure apersonalized mannerdiscounts.customer satisfactionto createlastingand loyalty.relationships.Sales PromotionPlanSpecial DiscountsBundle PackagesWewill offerlimited-time discountsto Wewillcreatebundle packagesthatencourage customersto purchaseour includemultiple decksofourpokerpoker cards.cards ata lowerprice point.Budget AllocationPlanMarketing ChannelPercentage ofBudgetSocial mediaadvertising30%Event andsponsorship marketing25%Point-of-sale marketing20%Email anddirect mailmarketing15%Online andoffline advertising10%。