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商业信函英文版课件Welcome toour Business Letter Writingcourse.In thispresentation,well coverthe essentialsof writingeffective businessletters.Mastering thisskill iscrucial forachieving success intodays globalbusiness environment.IntroductionDefinition ofa BusinessLetterA letterused forprofessional communicationbetween businessesor individualswithina business.Purposes ofWriting a Business LetterTorequest information,make aninquiry,place an order,make acomplaint,give orreceive instructions,or topromote orsell aproduct orservice.Importance ofEffective BusinessCommunicationThe key to successfulbusiness relationships,from buildingtrust withclients toworkingcollaboratively asa teamto achievegoals.Types ofBusiness LettersInquiryOrder LettersComplaint Sales LettersLetters LettersPlacinganorder,To promotearequesting goodsproduct orservice,Asking forExpressingor services,persuadeinformation,such dissatisfactionorconfirming customersandas productor disappointmentdeliveryor billingcreate acall toservicedetails,with goodsorinformation.action.Mayavailability orservices andIncludespurchase includespecialpricing,or seekingrequesting aordersand orderpromotions oradvicefrom ansolution,includingconfirmation discountsandexpert.refunds,return orletters.targeted toaexchange ofgoodsspecific audience.or compensation.Structure ofaBusinessLetter1HeadingThe identificationof thesender,including the companys name,address,phone,email,and website.2DateWhen the letter waswritten orsent.3Inside AddressThisis theaddress of thecompanyor individualthe letteris addressedto.4SalutationThe greetingused tobegin theletter,such asDear Mr.Smith orTo whomitmay concern.5BodyThe maintext of theletter,which shouldbe clear and concise,using propergrammar and tone.Should includea summaryofthe topic,any relevantdetails,and anyrequests.Guidelines forWriting aBusinessLetter•Clarity andConciseness•Avoid jargonand complexvocabulary.•Get straightto thepoint andkeep theletter brief.•Tone andStyle•Use aprofessional and polite tone.•Adapt thetone tothetopicoftheletter andyour intendedaudience.•Grammar andSpelling•Proofread theletter forgrammarandspelling mistakes.•Use propercapitalization andpunctuation.•Formatting andLayout•Use aclearandreadable font.•Format theletter properly,including headings,salutations,and dates.Writing Tipsfor SpecificTypes ofBusinessLettersInquiry LettersSalesLettersPromotion LettersStructureyour letterIdentify yourtarget Announcethe promotionproperly,including aclear audience,highlight theand itsbenefits,encouragereason forthe inquiry,product benefits,and createemployees towork hardimportantdetails,and aa senseof urgency.Use andaim forsimilar success,request forinformation.Use persuasivelanguage anda offercongratulations andaprofessional,polite tone.clear callto action.thanks.Use anupbeat andmotivatingtone.ConclusionSummary ofKey PointsAbusiness letteris aprofessional communicationtool,used torequest information,make complaints,place orders,and makeinquiries.Its importantto writeclear,concise,andpoliteletters,using propertone,grammar,and formatting.Importance ofMastering BusinessLetter WritingSkillsGood communicationskills arekeytosuccessinthe modernbusiness world.Writingeffective businessletters canhelp buildtrust amongclients andcolleagues anddefineyour brandimage.Resources forFurther LearningCheckout ourrecommended books,courses,and onlineresources toimprove yourbusinessletter writingskills further.。