文本内容:
49TheInfluenceofAdvertisingonConsumerBehaviour800字TheInfluenceofAdvertisingonConsumerBehaviourAdvertisingisoneofthemostpowerfultoolsforcompaniestoinfluenceconsumerbehaviourCompaniesuseadvertisingtoinformpersuadeandremindconsumersabouttheirproductsorservicesThegoalofadvertisingistocreateapositiveassociationbetweentheirproductsorservicesandtheconsumersperceptionofthebrandorproductAdvertisingcanhavebothpositiveandnegativeeffectsonconsumerbehaviourdependingonthetypeofadvertisementdurationtargetaudienceorpurposeAdvertisingcanbeusedtobothattractnewcustomersandretainexistingonesIthelpstoincreasebrandawarenessenhanceattitudestowardsthebrand/serviceandultimatelydrivesalesAdvertisingcampaignsmaycreatepositivefeelingsaboutthebrandbyshowcasingpositiveresultssuchascustomersatisfactionorloyaltyrewardsOntheotherhandadvertisementsmayalsorelyoncertaintechniquestoevokeanegativeresponsefromviewerssuchasfearorguiltThistypeofadvertisingoftenaimstopushpeopletotakeimmediateactionlikebuyingtheproductorsigningupforaserviceAdvertisingcanalsobeusedtoencourageconsumerbehaviourincertainbrandsAdsthatfeaturecelebritiesorinfluencersendorsingproductsarebecomingincreasinglypopularparticularlyinthedigitalageInfluencermarketingisparticularlyeffectivewhenitcomestoreachingyoungerdemographicsAdditionallycreativeadvertisementcampaignscancreateauniquebrandidentitywhichcanbeusedtodifferentiatethecompanysofferingsfromothersinthemarketFinallyadvertisingcanbeusedtodrivepurchasesthroughdiscountsandspecialoffersCouponslimitedoffersandsaleseventsarecommonformsofadvertisingusedtoenticebuyersThesetypesofadscanbeveryeffectiveatdrivingaquickandlargesalesvolumeOveralladvertisinghasanimportantroletoplayininfluencingconsumerbehaviourCompaniesneedtocarefullyconsidertheirtargetaudienceandunderstandthemessagestheywanttocommunicateinordertomaximizetheeffectivenessoftheiradvertisingcampaignsWiththerightmessagingcompaniescanusethepowerofadvertisingtocreateapositivereactionfromtheircustomersandultimatelyincreasetheirsales。