内外兼修：刘强东分享如何打造抗危机的蓝海

内外兼修刘强东分享如何打造抗危机的蓝海LiuQiangdongthefounderofJD.comrecentlysharedhisinsightsonhowtosuccessfullynavigatethroughcrisis.TheglobalCOVID-19pandemichashadaprofoundimpactontheworldofbusinessandLiusadviceandexperienceonhowtobuildresilienceandmaintaingrowthduringsuchcrisescanbeimmenselybeneficialtoorganizationslookingtothriveindifficulttimes.Liuemphasizedtheimportanceoffocusingonbothinternalandexternalfactorswhenitcomestobuildingasustainableandresilientbusinessmodel.Hestressedthatcompaniesneedtoprioritizetechnologyinnovationenhancetheirsupplychainmanagementandbuildastrongcorporateculturethatsupportsandnurturesemployees.InternalfactorssuchasinvestinginRDandbuildingastrongcorporateculturecanhelpcompaniestobuildastrongfoundationthatiscapableofwithstandingexternalshocks.Aclearandfeasiblestrategyforinnovationiskeytostayingaheadofcompetitionbutinnovationneedstobesupportedbytherightcultureandvalues.Liuemphasizedtheimportanceofcreatingacultureofinnovationwhereeveryemployeeisencouragedtocontributeandbepartofthesolution.ThisisparticularlyimportantgiventhattheCOVID-19pandemichasspeededupthepaceofdigitaltransformationmakingcompetitioninthetechworldevenmorefiercethanever.Supplychainmanagementisanothercrucialinternalfactorforcompanies.Liuarguesthatbusinessesmustbeabletoensurethesafetyoftheirstaffandsuppliersmaintainhighefficiencyandrespondquicklytothechangingmarketneeds.Companiesmusthavecontingencyplansinplacesothattheycanadapttochangesinatimelymannerandavoiddisruptionstotheirsupplychains.JD.comforexamplehasbeenusingsmartlogisticsandAItechnologytohelpoptimizeitssupplychainsforsomeyearsresultinginfasterandmoreefficientdeliverysystems.Externalfactorsareequallyimportantforbusinesseslookingtobuildresilienceandmaintaingrowth.LiuencouragescompaniestoactivelypursuecollaborationswithotherbusinessesbothinChinaandinternationally.Externalcollaborationscanhelpcompaniestobenefitfromeconomiesofscaleexploitsynergyeffectsandbuildstrongerbrandreputations.JD.comforinstancehasrecentlyannounceditspartnershipwithTencenttobuildasmartcitybraincapableofrevolutionizingurbanmanagement.ThemoveisexpectedtoboostJD.comsbrandandreputationaswellasenhanceitsAIcapabilities.InadditiontoexternalcollaborationsLiubelievesthatbusinessesmuststaycloselyconnectedwithcustomersandthebroadersocietyiftheywanttocreatelong-termvalueforboththemselvesandthecommunitytheyserve.Byconstantlyinnovatingandlaunchingnewproductsandservicesthatmeetcustomersneedsduringtoughtimescompaniescangaincustomerloyaltyandmarketsharethusmaintainingtheirgrowth.JD.comhasbeendoingjustthatbylaunchingarangeofnewproductsandservicessuchasunmanneddeliveryvehiclesandcashierlessstorestomeetcustomersever-changingneeds.InconclusionLiuQiangdongsprinciplesforbuildingaresilientandgrowth-orientedbusinessmodelarehighlyrelevanttoorganizationsofallsizesandsectorsparticularlyastheglobalpandemiccontinuestoimpactthebusinesslandscape.Companiesthatprioritizebothinternalandexternalfactorsincludingtechnologyinnovationsupplychainmanagementcorporateculturecollaborationandcustomerengagementwillbebetterplacedtonavigatethroughthecrisisandemergestrongerafterwards.AsLiusays:Onlythosewhoarewillingtotakerisksmakechangesandembracefuturechallengeswillremainaheadofthecurveinthefuture.第PAGE页共NUMPAGES页。