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Unit11TheMediaLesson3TheAdvertisingGame第1课时【学习目标】Togettoknowsomekeywords:advertiseclassiccorporationbrandsuitablebudgetvisualapproachhumourcontributioncitizenconsistofstandout・・•了解并熟悉一些重点的词汇和短语Toreadandunderstandanarticleaboutadvertisements阅读并理解有关广告的文*早O-温故而知新★
1.Translatethefollowingphrases翻译下列短语
1.支持,赞同2因而责备某人
3.公开地,当众
4.关上
5.假装做某事
6.帮某人一个忙二Preview课前预习导学★
1.Translatethefollowingkeywords翻译下面的核心词汇2vt.缝制3n.啤酒5n.商标;牌子7n.预算9n.概念;原则adj.当代的adj.幽默的advertisevt为做广告,登广告n.广告n.广告人contributionn.贡献;捐助vt贡献;捐助
(三)问题导学,重难探究Task1:Readthetextquicklyandfillintheblanks.partsTask2:Readthetextagain.ArethesestatementstrueTorfalseF“TsingDaoBeer”tellsyou3piecesofinformationsoitisattractive.Advertisementmustbeattractiveandcreative.Thepurposeofalladvertisementsistomakecustomersspendmoney.Producingpublicadvertisementsmentionedinthetextisfree.Publicadvertisementsmainlyaimtomakecontributionstosociety.Thepurposeofadvertisementsiscreatingsomethingthathasneverbeenseenbefore.Standingoutyouradvertisementsisnoteasybecausepeopleareusedtohighstandardsofvisualdesign.四Classroomassessment课堂检测.FillintheblanksusingtheproperwordsinthetextTheclassicadvertisementisonethatgivesinformationaboutfindingproducts.Fromtheadvertisementswewouldknowwhatthecompanysellswheretheyarelocatedandthenames.Present-dayadvertisersoftenhavelargebecausealotofmoneyisspentonapplyingmoderntechniquesofdesigntomakeadvertisements.Modernadvertisementsmustbycombiningthehigheststandardsofdesignwithideastheproductstomakethemmoreattractive.Thetopoftodaybelievethatusinghumournewandunusualideastosurprisepeopleisimportantinmodernadvertisements.Howeverisaboutsellingproductsandservicesforaprofit.Somecontemporaryadvertisementsmainlyaimto..根据汉语提示或首字母写出下列句子中的单词Ifyouwanttoattractmorecustomerstryainthelocalnewspaper.Shetookthewrong方法,手段inherdealingwiththem.Mymothertaughtmehowtos.Theyfailedtoseethe幽默ofthesituation.Theylikethelifein当代的Britain.SheisItalianbybirthbutisnowanAustralianc.Which品牌oftoothpastedoyouuseIhaveaverygoodvmemory.IwonteasilyforgetwhatIsee.Hehasmadeagreatctotheworldspeace.Thisprogramisnotsforchildren.paragraphsMainideasPartiPTheclassicadvertisementtellsyouPart2PModernadvertisementsneedthreenewtechniquesandPart3PTherearealsosomeadvertisements。