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2023名校版高考英语阅读理解精选训练含答案TheAIDAmodelisthefoundationofmodernmarketingandadvertisingpractice.Itoutlinesthefourbasicstepsusedtopersuadepotentialstomakeapurchase.ThefirstthreestepslieincreatingattentionAdecoratinginterestIandbuildingdesireDfortheproductbeforethefourthstep—thezcalltoaction77A-tellsthemexactlyhowandwheretobuy.AIDAcanchannelthecustomer7sfeelingsthrougheachstagetowardreachingasale.Attractingthecustomer7sattentionisthefirstchallengeandthismaybeachievedbyusinganattractingphraseorpicture.Oncesomeone7sattentionhasbeenclutcheditmustbeturnedintorealinterest.Thisisbestdonebyprovidingabriefdescriptionoftheproduct7sbenefitstotheconsumerratherthansimplylistingtheproduct7smainfeaturesorproblem-solvingclaims.Nowitistimetotransformthatinterestintoadesireforaproductorservice.ThisiswhereconsumersneedtobelievetheirlivescouldbebetterbypossessingtheproductItcouldbeavitalsteptowardsturningapotentialintoarealcustomer.〃Call-to-action〃iswherealloftheinitialhardworkpaysoffandleadstotheactionfromapotentialcustomer.Forexampletheymightpickupthephonetodiscusstheideaofatrialoftheservicesoralternativelytheymayjustbuythatproductorservicethathasbeenpromotedtothemallalong.AndAIDAisusedtogreateffectinthemovieindustry.Moviestudiosbegintheirmarketingcampaignsmonthsinadvance.Thecampaignsdevelopbyofferingattractiveflashesofthemoviewithoutgivingtoomuchaway.Desireisinspiredbythereleaseofthefullpreviewwhichisfullydesignedtoshowtheexcitingmomentsofthemoviefromspecialeffectstohumorouslinesofdialogueontheopeningweekend.Advertisementsinnewspapersandontelevisionfocusonthemoviesreleaseinvitingtheconsumertogoandbuyaticket.WhatisthepurposeofpractisingAIDAA.Tocreatejobs.B.Toincreasesales.C・Toresearchmarkets.D.Tointroduceproducts..Whatdoestheunderlinedwordclutched“meaninParagraph2A.Seized.B.Freed.C.Cheated.D.Affected..InwhichstageoftheAIDAmodelmayacustomercalltotrytheserviceA.Action.B.InterestC.Desire.D.Attention..WhydoestheauthormentionthemovieindustryinthelastparagraphA.TodesignanAIDAmodel.B.TodisplayhowAIDAworks.C.Toshowhowtomakeamovie.D.Toadvertisethemovieindustry.BAABAsenvironmentalawarenesshasrisenintheworldattitudestosightseeinghavechanged.Itisexcitingtovisitremoteforestsorspotrarespeciesinthosemysteriouscountries.Howeverwithflightsorlongroadjourneysinvolvedtravelingtofar-awaydestinationsiscarbon-intensiveandconservationcanbemademoredifficultaswellasassistedbysightseers.Thereforepeopleandauthoritieshavebeentryingtomaximizethebenefitswhileminimizingtheharmsbyadvocatingdomestictours.Mostpeoplewhotakemostholidaysunderstandbetterthaneverthattherearecostsaswellasbenefitsassociatedwithexploring.Oneofthesixpledgesmadebyanenvironmentalcampaignlaunchedlastmonth-TheJumpistoholidaylocaltakingshort-distanceflightsonceeverythreeyearsandlong-distanceflightsveryrarely.Onahigherlevelsomegovernmentsareworkingonthisaswell.Colombiaforexamplerecentlyintroducedlawsaimedatpromotingsustainabletourism.FortunatelytheUKZsnationalparksandcountlessotherlandscapesmeanthatthereisnoshortageofspecialplacesfordomesticnaturetouriststovisitOnerecentsurveyfoundthatWindsorGreatParkandKewGardenshavebecomeBritainsmostpopularattractionswhileinthisspecialtimetherehavedifficultiesforindoorspaceswhichdonotapplytooutdoorones.SomecompaniesthatformerlyranforeigntripshaveadaptedtotheinfectiousdiseasebytakingpeopletowatchdolphinsandothermarinelifeoffBritishcoastsinstead.ThisisnottominimizethedestructionofnaturethatisalsotakingplaceButaswelaceanincreasingenvironmentalemergencyitisessentialtoappreciatethenaturethatsurroundsus.Inasmallwayoutingstowatchdragonfliessealsorbesurroundedbytreescouldhelpustofocusonwhatmatters..WhyhavepeoplechangedtheirattitudestowardstravelA.Visitingremoteareasistooexciting.B.Long-distancetravelsaremoreattractive.C・People7senvironmentalawarenesshasimproved.D.Travelerscanassistwithprotectionofscenicspots..Whatdoestheunderlinedwordpledges“inparagraph2meanA.Commitments.B.Prohibitions.C.Symbols.D.Surveys..Whatcanwelearnfromparagraph3A.Indooractivitiesarebecomingmorepopular.B.PeopleintheUKarecarryingouttheinitiative.C・Thetravelagenciespreferoverseasbusiness.D.TheUKlacksabundanthistoricattractions..WhichofthefollowingdoestheauthorprobablysupportA.Domestictravelingmeansnoharmtotheenvironment.B・Thereisnopointintravelingtoremotescenicspots.C.Thesceneryismuchbetterinforeigncountries.D.Itmattersmuchtoappreciatethebeautyaroundus.cABD。