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“进出口英语函电”课程教学大纲教研室主任高歌执笔人毛慧洁
一、课程基本信息开课单位曲阜师范大学外国语学院课程名称进出口英语函电课程编号英文名称EnglishCorrespondenceforForeignTrade课程类型专业方向限选课总学时36理论学时36实验学时0学分2开设专业英语(国际商务方向)先修课程无
二、课程任务目标(-)课程任务本课程是一门英语国际商务方向的专业限选课进出口英语函电是开展对外经济贸易业务和有关商务活动的重要工具,正确地掌握进出口英语函电的专业知识,并能熟练地加以运用,是外贸工作人员必须具备的专业技能本课程旨在培养学生阅读、翻译和写作英语商务信函的能力,使学生掌握函电撰写的基本技巧、熟练应用英语函电套用语和结构,使学生能够在英语环境下办理进出口业务等事宜,在外贸工作环境中具备解决实际商务问题的书面沟通能力
(二)课程目标在学完本课程之后,学生能够.掌握商务信函常用撰写格式及组成部分;掌握商务英语信函撰写的特点及专业英语表达方式;掌握各种外贸文件的翻译特点及相关外贸专业知识.独立阅读、翻译、撰写商务英语信函;根据特定贸易背景,熟练运用商务信函特点和专业知识正确处理各个交易环节的往来外贸信函I;能够熟练掌握完整的业务流程,独立完成完整的业务磋商信函撰写.具有从事商务活动的良好职业道德素质及行为规范;具备国际商务礼仪知识,注重对外贸易交往的礼节;踏实的工作作风和严谨的工作态度
三、教学内容和要求Unit1BusinessLetterWriting了解商业信函信封的格式掌握商业信函的形式、结构及写作原则教学重点是商业信函的结构和写作原则Unit2InvitationandArrangementofVisits了解邀请信的写作要点及回复注意事项理解语言点和重点单词的用法,如enterintotraderelationswithwiththeviewoftheChineseExportCommoditiesFairinGuangzhouforwardv.itineraryn.foryourconsiderationappreciatev.feelobligedaccommodationn.等掌握邀请信的写法,以及常用句型,如Wehaveaskedthedepartmentconcernedtoforwardyouaninvitationandlookforwardtothepleasureofwelcomingyouhere.WearedelightedtolearnthatyouareconsideringmakingavisittoChinatosmooththewayforfurthercooperationbetweenourtwocountries.Wearesurethatdirectbusinesstalkswillsavebothofusmuchtimeandwillfacilitatetherenewalofagreementatanappropriatedate•等教学重点是语言点和重点单词用法的掌握与理解,以及邀请信的写作,难点是重点句型的翻译及熟练运用Unit3EstablishingBusinessRelations了解接洽国外经销商的主要渠道理解语言点和重点单词的用法,如throughthecourtesyofunderseparatecoverbeinthemarketforlineofbusinessenclosewithcostchargesonourownavailoneselfofacquaintsb.withwithaviewtoaddressn./v.等掌握建立商业关系的信函的内容要点,各种不同的商业关系信函的写法,以及常用句型,如YourcompanyhasbeenintroducedtousbyDatexTradingCo.Ltd.asprospectivebuyersofArtandCraftGoods.Aswehandlethesegoodsweshallbepleasedtoenterintodirectbusinessrelationswithyou.WithreferencetoyourletterofApril8addressedtoourHongKongBranchOfficewearegladtoinformyouthatithasbeendulyforwardedtousforattentionandreply.WeoweyournametotheCanadianCommercialBankthroughwhomwelearnedthatyouareimportersandexportersofCottonPieceGoods.等教学重点是语言点和重点单词用法的掌握与理解,以及各种不同的商业关系信函的写法,难点是重点句型的翻译及熟练运用Unit4EnquiriesandReplies理解语言点和重点单词的用法,如wholesaledealersquotev.termsofpaymentL/Cfinancialstandingbusinesscapacityandcharacterreferv.grantv.L/CatsightProformaInvoiceCIFVancouverCFRC3%NewYork等掌握询盘信函及其回信的内容要点和写作技巧,以及常用句型,如Asweareinthemarketforyour“RedLantern^^brandradiosandtelevisionsetsweshouldbepleasedifyouwouldsendusyourbestquotations.WehavepleasureinenclosingourEnquiryforhand-madeglovesinnaturalleathersagainstwhichyouarerequestedtomakeusanofferonCIFbasis.Wehopethesampleswillreachyousafelyandlookforwardtoyourearlyreply.Wewouldurgeyoutoplaceanorderassoonaspossibleastherehasbeenanactiveresponsetoouradvertisement.等教学重点是语言点和重点单词用法的掌握与理解,以及询盘信函及其回信的内容要点和写作技巧,难点是重点句型的翻译及熟练运用Unit5QuotationsOffersandCounter-offers了解实盘与虚盘的不同理解语言点和重点单词的用法,如conditionsofsalesaspecialallowancesubjecttoinbalesorinwoodencasestrialorderacknowledgereceiptofasperonyourtermstopushthesalesof...offern./v.draftn./v.^o掌握实盘信函、虚盘信函、以及还盘信函的写法以及常用句型,如Wetakepleasureinmakingyouanofferasrequiredbyyoulastmonthsubjecttoourfinalconfirmation.Wewouldliketocallyourattentiontoourspecialoffer.ThisofferisgoodonlyforacceptancereachingusbeforetheendofOctober.WeacknowledgereceiptofyourletterdatedJanuary202005andconfirmhavingfaxedyoutodayinreplyasperconfirmationcopyenclosed.等教学重点是语言点和重点单词用法的掌握与理解,以及实盘信函、虚盘信函、以及还盘信函的写法,难点是重点句型的翻译及熟练运用Unit6SalesPromotion理解语言点和重点单词的用法,如redoundyourcredithaveagoodmarketAlgradeproductslayinastockcontrivev.todateconcerningprep.asetofliteratureexhibitv./n.acceptv.acceptances.等掌握促销信函的写作原则、内容要点及写作技巧,以及常用句型,如Wehaverichexperienceindesigningfuroutfitsthattakethechilloutoftheair.Weguaranteethatfurgarmentsaremadeofthebestmaterialswiththefirstclassworkmanshipandcomplyinallrespectswithhighstandardsoffashions.WouldyoulikeourproductsWewillbehappytoreceiveyourorderandifyoudesireyourowndesign.等教学重点是语言点和重点单词用法的掌握与理解,以及促销信函的写作原则、内容要点及写作技巧,难点是重点句型的翻译及熟练运用Unit7OrdersandTheirFulfillment理解语言点和重点单词的用法,如instructv.w汕regardtocommercialinvoiceeffectshipmentconfirmv.putthroughingoodtimeacknowledgementofaninitialordermarkthebeginningofagoodworkingrelationshipsubstituten./v.
9...whichisidenticalindesignandqualitywiththeitemordered等掌握订单信函、确认订单信函和拒绝订单信函的内容要点及写作技巧,以及常用句型,如Weshallplacealargeorderwithyouprovidedthequantityofthegoodsandshippingperiodmeetourrequirement.TheparticularsaredetailedintheenclosedOrderSheetNo.
86.Thegoodsareurgentlyneededandpromptshipmentisessential.PleasecableyouracceptanceuponreceiptofwhichweshallopenanL/Cinyourfavor.等教学重点是语言点和重点单词用法的掌握与理解,以及订单信函、确认订单信函和拒绝订单信函的内容要点及写作技巧,难点是重点句型的翻译及熟练运用Unit8Payment了解国际贸易中的付款方式、议付信函的种类及开立信用证的程序理解语言点和重点单词的用法,如T/TM/TD/Tbalancen.with/inreferencetoinaccordancewithdeliveryn.irrevocableL/Cbilln.partialshipmentsD/AD/Pdocumentarydraft等掌握议付信函写作常用句型,如OurtermsofpaymentarebyconfirmedirrevocableletterofcreditinourfavoravailablebydraftatsightreachingusonemonthaheadofshipmentremainingvalidfornegotiatinginChinaforafurther21daysaftertheprescribedtimeofshipmentandallowingtransshipmentandpartialshipment.Weregretourinabilitytomakeanyarrangementcontrarytoourusualpractice.等教学重点是语言点和重点单词用法的掌握与理解,以及议付信函写作常用句型,难点是重点句型的翻译及熟练运用Unit9Packing了解包装的种类和出口贸易中用到的包装容器,以及包装说明的写作原则理解语言点和重点单词的用法,如ready-madeadj.seaworthydeemv.incareofshippingdocumentspalletn.tothateffectroughhandlinginduplicatecovervt.coveringprep.perprep.等掌握包装要求信函和投诉不当包装信函的写作技巧和常用句型,如Wedonotobjecttopackingincartonsprovidedtheflapsareglueddownandthecartonssecuredbymetalbands.Inviewofthefragilenatureofthegoodsbuyersusuallyplacegreatimportanceonproperpacking.Whenpackingpleasetakeintoaccountthattheboxesarelikelytoreceiveroughhandlingatthisendandmustbeabletowithstandtransportoververybadroads.Wepackourshirtsinplastic-linedwaterproofcartonsreinforcedwithmetalstraps.等教学重点是语言点和重点单词用法的掌握与理解,以及包装要求信函和投诉不当包装信函的写作技巧和常用句型,难点是重点句型的翻译及熟练运用Unit10Shipping了解货运常用的文件及单据理解语言点和重点单词的用法,如falldueimperativeadj.atintheoutsetextensionofL/Cconsignmentn.shippingdocumentsnon-negotiableadj.shippingcontainertransshipmentshipn./v.positionn./v.等掌握主要的货运信函写作及常用句型,如Wewouldliketodiscusswithyouthequestionoftransportationoftheequipment.AftertheequipmenthasbeenloadedweshallimmediatelyinformyouofthevessefsnamehersailingdatetheportofdestinationthedescriptionandquantityoftheloadthenumberoftheB/Landthecontractnumber.EachpackageandcasemustbearMADEINCHINAmarkings.Intheeventofdelayeddeliverythesellershallshipthegoodstotheportofcall.教学重点是语言点和重点单词用法的掌握与理解,以及主要的货运信函写作及常用句型,难点是重点句型的翻译及熟练运用Unit11Insurance了解保险的目的理解语言点和重点单词的用法,如coverinsuranceAllRiskstorefundyouthepremiumdebitnotetodrawonusatsightfortheamountrequiredthecaptionedshipmentforyouraccountinsuranceratedeclaredvaluesignageneralpolicyeffectn./v.等掌握投保信函的内容要点和主要险种,以及常用句型,如IntheabsenceofdefiniteinstructionsfromourclientswegenerallycoverinsuranceagainstW.P.A.andWarRisk;ifyoudesiretocoverF.P.A.pleaseletusknowinadvance.Wearemakingregularshipmentsfrom...to...andshouldbegladtohearwhetheryouwouldbepreparedtoissueanopenpolicy.FortransactionsconcludedonCIFbasisweusuallycovertheinsuranceagainstAllRisksatinvoicevalueplus10%withthePeoplesInsuranceCompanyofChinaasperCICofJanuary
11981.等教学重点是语言点和重点单词用法的掌握与理解,以及投保信函的内容要点和主要险种,以及常用句型,难点是重点句型的翻译及熟练运用Unit12ClaimandSettlement了解不同的索赔本质理解语言点和重点单词的用法,如claimforinferiorqualityInspectionCertificatesettlethisclaimtenderv.improperpackingshortweightn.dischargen./v.lodgeclaimsagainstwithsb.beattributabletointransit等掌握索赔信的内容要点和理赔信写作技巧,以及常用句型,如Wehavehadthecaseandcontentsexaminedbytheinsurancesurveyorbutasyouwillseefromtheenclosedcopyofhisreporthemaintainsthatthedamagewasduetoinsecurepackingandnottoanydulytoughhandlingofthecase.Weregretthesefaultysetsofequipmentweresenttoyouandhavetodaysentareplacementof12sets.Wehopeyouwillbepleasedwiththenewlot.Youwillseethatitishardlyfairtoaskustobearaseriouslossnotarisingfromanyfaultornegligenceonourpart.Wewanttohelpyouineverywaypossiblebutwethinkyoushouldbeartheexpenseinthiscase.教学重点是语言点和重点单词用法的掌握与理解,以及索赔信的内容要点和理赔信写作技巧以及常用句型,难点是重点句型的翻译及熟练运用Unit13Agency了解使用代理的原因和建立代理关系的注意事项理解语言点和重点单词的用法,如afirmwithgoodconnectionsagencyagreementcreditandintegrityinthefirstinstancecircularopportuneadj.onacommissionbasistoagreetorenewalofasoleagencyagreement等掌握寻求代理关系信函及回复的写作要点,以及常用句型,如InviewofmyexperienceandextensivebusinessconnectionsIhopetobeassignedasyoursoleagentfortheterritory.Weappreciateyouroffertohelpwinasizablemarketforus.ButIhavetopointoutthatwehaveneverconductedanyagencyagreementwithyourcompany.Ourrepresentationinyourdistricthasbecomevacantrecently.Wecanappointyouforthisposition.等教学重点是语言点和重点单词用法的掌握与理解,以及寻求代理关系信函及回复的写作要点,以及常用句型,难点是重点句型的翻译及熟练运用Unit14FlexibleTrade了解灵活贸易的不同类型理解语言点和重点单词的用法,如compensationtradeundertakevt.downpaymentoutstandingadj.processingaccordingtosuppliedsamplesprocessingwithsuppliedmaterialsassemblingwithsuppliedpartsandcomponentsinthelightofsupplyv./n.tradev./n.等掌握各类灵活贸易信函的写作要点和技巧,以及常用句型,如Weproposetomakepaymentbythreeequalannualinstallmentsnamelyonethirdofthetotalvalueofthesaidmachinetobepaideachyearwithinthreeyears.PartyAandPartyBhavemutuallyagreedthatPartyAentrustPartyBwiththemanufacturingoftransistorradioswithallnecessarypartsandmaterialssuppliedbyPartyAunderthetermsandconditionsspecifiedasfollows.TheformationofthiscontractitsvalidityinterpretationexecutionandsettlementofdisputesshallbegovernedbytherelatedlawsofthePeoplesRepublicofChina.等教学重点是语言点和重点单词用法的掌握与理解,以及各类灵活贸易信函的写作要点和技巧,以及常用句型,难点是重点句型的翻译及熟练运用Unit15ContractsandDocuments了解合同的常见形式和国际贸易中常涉及的文件类型掌握销售合同的组成要素,信用证的类型及使用注意事项,提货单的种类和编写原则,以及常用句型,如Itwouldbeadvisableforyoutoestablishthecoveringletterofcreditasearlyaspossiblesoastoenableustoarrangeshipmentinduetime.Weareunabletoeffectshipmentaccordingtothepriceandothertermsoriginallyagreeduponowingtothedelayofyourletterofcreditandthereforetheresponsibilityforanylossarisingsubsequentlywillwhollyrestwithyou.WehopethatyouwilltakeyourcommercialreputationintoaccountinallseriousnessandopentheL/Catonce;otherwiseyouwillberesponsibleforallthelossesarisingasaresultofyourfailuretodoso.等教学重点是销售合同的组成要素,信用证的类型及使用注意事项,提货单的种类和编写原则,以及常用句型,难点是重点句型的翻译及熟练运用Unit16Commercials了解广告的构成要素掌握广告标题和正文的撰写原则,以及广告中采用的语言修辞手法,如对照、排比、明喻、暗喻、双关、拟人等教学重点是分析并运用广告中采用的语言修辞手法Unit17ElectronicCorrespondence了解传真的工作原理掌握电子信函的写作原则,电子邮件的优点和注意事项,传真的优缺点以及电传的优点和写作特点教学重点是电子信函的写作原则,电子邮件的优点和注意事项U!(本项编写要求按章节简要编写各教学环节的学时分配)
五、考核说明本课程采取考试的考核方法,通过术语翻译、句子翻译、信函写作等题型综合考察学生对知识的掌握与运用程度
六、主要教材及教学参考书目-主要教材程同春,程欣主编《新编国际商务英语函电》,东南大学出版社,2011年二主要参考书目羡锡彪主编《商务英语写作》,高等教育出版社,2009年章次各教学环节学时分配小计讲授实验上机习题讨论课外备注Unit1BusinessLetterWriting22Unit2InvitationandArrangementofVisits22Unit3EstablishingBusinessRelations22Unit4EnquiriesandReplies22Unit5QuotationsOffersandCounter-offers22Unit6SalesPromotion22Unit7OrdersandTheirFulfillment22Unit8Payment22Unit9Packing22Unit10Shipping22Unit11Insurance22Unit12ClaimandSettlement22Unit13Agency22Unit14FlexibleTrade22Unit15ContractsandDocuments44Unit16Commercials22Unit17ElectronicCorrespondence22合计3636。