评分标准及答案

评分标准及答案课程名称《旅游市场研究》课程序号T0UR

130037.01《ResearchofTourismMarket》《旅游市场研究》评分标准，主要包括以下两部分

一、期末考试成绩（40%）其中包括三部分

1、名词解释（占20%）

2、简答题（占40%）

3、论述题（占40%）

二、市场调研和课堂讨论、PPT演示、小组讨论等占成绩的30%其中主要包括以下内容:

1、平时上课考勤情况；

2、平时上课讨论情况；

3、旅游市场调研情况；

4、市场数据录入情况；

5、平时上课演示情况

三、期中考查等占成绩的30%其中主要包括以下内容

1、第一次翻译作业完成情况；

2、第一次翻译作业完成情况A卷标准答案LI.Pleaseexplainwhattheystandforinthefollowingspecialitemsrelatingtotourismmarket.20%WhatistourismmotivationpleasegiveanexampleAnswer:Thereisnostandardanswer.Themorelogicandcleartheanswerthebetterpoints;WhatarethedifferencesbetweenOlympicGameandWorldExpoAnswer:Thereisnostandardanswer.Themorelogicandcleartheanswerthebetterpoints.Pleasebrieflyintroduceorexplainthefollowingquestions.40%Wouldyoupleasebrieflyintroducehowtocollectdomesticandinternationalinformation/dataforatourismmarketpleasegiveanexampleAnswer:Thereisnostandardanswerforthisquestionbecauseitisasocialone.ThestandardpointcouldbeasfollowsThemorelogicandcleartheanswerthebetterpoints;Themorecreativethequestionthebetterpoints;Themoreexamplestheanswerthebetterpoints;Thefinalscorescouldcombinetheexamandhomeworktogether.WouldyoupleasebrieflyintroducehowtohaveasurveyforatourismmarketpleasegiveanexampleAnswer:Thereisnostandardanswerforthisquestionbecauseitisasocialone.ThestandardpointcouldbeasfollowsThemorelogicandcleartheanswerthebetterpoints;Themorecreativethequestionthebetterpoints;Themoreexamplestheanswerthebetterpoints;Thefinalscorescouldcombinetheexamandhomeworktogether.DiscussionQuestionpleasechooseonlytwoofthefollowingthreequestions.40%IfyouwereamanageroftourismorganizationhowtohaveaquantityanalysisaboutatourismmarketPleasegiveanexample.Answer:Thereisnostandardanswerforthisquestionbecauseitisasocialone.ThestandardpointcouldbeasfollowsThemorelogicandcleartheanswerthebetterpoints;Themorecreativethequestionthebetterpoints;Themoreexamplestheanswerthebetterpoints;Thefinalscorescouldcombinetheexamandhomeworktogether.PleasegiveanexampleofqualityanalysisaboutatourismmarketifyouwereaCEOwhoisresponsibleforthismarketAnswer:Thereisnostandardanswerforthisquestionbecauseitisasocialone.ThestandardpointcouldbeasfollowsThemorelogicandcleartheanswerthebetterpoints;Themorecreativethequestionthebetterpoints;Themoreexamplestheanswerthebetterpoints;Thefinalscorescouldcombinetheexamandhomeworktogether.IfyouwerealeaderoftourismorganizationhowcouldyoumakeascientificstrategyforyourtouristproductpleasegiveanexampleAnswer:Thereisnostandardanswerforthisquestionbecauseitisasocialone.ThestandardpointcouldbeasfollowsThemorelogicandcleartheanswerthebetterpoints;Themorecreativethequestionthebetterpoints;Themoreexamplestheanswerthebetterpoints;Thefinalscorescouldcombinetheexamandhomeworktogether.。